BUSINESS PLAN 'SKI AND BIATHLON CENTER «SNOW CHIEF»' (with financial model)
The report is half ready. The updating and translating process takes 3-5 business days after the order confirmation.
Project Idea
Construction of a tourist competitive center of ski racing and biathlon.
Ski and biathlon center «Snow Chief» will be a training facility for sportsmen of all Russian regions, will allow to successfully prepare the sports reserve, will give the opportunity to carry out the competitions of the Russian Championship, the Continental Cup, the World Cup and the World Championship levels.
Preconditions and Rationale for the Choice of Project Geography
Natural conditions and landscape of the area were determining factors for the construction of the skiing, recreation and tourism center. The main characteristics: natural hilly terrain at an altitude of 200 m above sea level; moderately continental climatic conditions; the average temperature in January: - 13Со; predominance of easterly winds; the average wind speed in the winter does not exceed 4m/s; summer climate is dry and favorable.
Client Groups
Considering the foregoing landscape and climatic characteristics and also global warming factor, including the Russian territory, it can be concluded that the relief, the thickness of the snow cover, ratio of frost and frost-free days on the development territory approve the right choice of ski and biathlon center location.
Climatic conditions stability of ski and biathlon center location is unusually high. Ski and biathlon center shows better indicators considering the frosty period lasting and stable snow cover (SSC) in comparison with other ski complexes, where carrying out of competitions are also possible.
Weather and climatic factors are the main problems almost of any ski tracks. Characteristics of development territory, such as the longest winter season (5-6 months), late snow melt (the end of April – the beginning of May) and early formation of snow cover in Autumn (19th-20th of October) demonstrates qualitative advantage of ski and biathlon center «Snow Chief».
Analyzing the competitors, their strong and weak sides, price policy, tracks and room fund allows to make conclusions, which are represented below:
1. There are only three large centers in Russia, which could be the competitors of the project: Republican Complex named after R. Smetanina (Syktyvkar, Komi) of republican level, Sports and Recreation Centre «Demino» (Yaroslavl region) of international level and the Regional Winter Sports Center «Zhemchuzhina Sibiri» which is situated in Tumen.
2. Complexes characteristics are: a well-developed infrastructure, high attractiveness for tourists, possession of ski and ski-roller tracks.
3. The following characteristics can be noted among weak sides: a small number of rooms (it means that centers could not place a necessary number of participants and fans during the carrying out of the large-scale competitions) – except «Zhemchuzhina Sibiri» (580 places); high prices for accommodation and meals – «Demino»; logistics restriction – Republican Complex named after R. Smetanina (only airlogistics), geographical distance – «Zhemchuzhina Sibiri».
Project Idea
Construction of a tourist competitive center of ski racing and biathlon.
Ski and biathlon center «Snow Chief» will be a training facility for sportsmen of all Russian regions, will allow to successfully prepare the sports reserve, will give the opportunity to carry out the competitions of the Russian Championship, the Continental Cup, the World Cup and the World Championship levels.
Preconditions and Rationale for the Choice of Project Geography
Natural conditions and landscape of the area were determining factors for the construction of the skiing, recreation and tourism center. The main characteristics: natural hilly terrain at an altitude of 200 m above sea level; moderately continental climatic conditions; the average temperature in January: - 13Со; predominance of easterly winds; the average wind speed in the winter does not exceed 4m/s; summer climate is dry and favorable.
Client Groups
- professional sportsmen and teams;
- amateur sportsmen- newcomers;
- tourist groups (the companies of a few people);
- couples, families with children;
- corporate clients.
- Sports, non-residential and recreational facilities: ski-cross tracks, snowboard park with lighting, tubing park, sprint circles, service center with the ski equipment and snowboard rental point, cafe, hockey court, a mini football field, snowmaking system, parking system, chronometer system, parking for 400 cars.
- Residential buildings and room fund of the project: two-stored economy class hotel, hotel complex.
Considering the foregoing landscape and climatic characteristics and also global warming factor, including the Russian territory, it can be concluded that the relief, the thickness of the snow cover, ratio of frost and frost-free days on the development territory approve the right choice of ski and biathlon center location.
Climatic conditions stability of ski and biathlon center location is unusually high. Ski and biathlon center shows better indicators considering the frosty period lasting and stable snow cover (SSC) in comparison with other ski complexes, where carrying out of competitions are also possible.
Weather and climatic factors are the main problems almost of any ski tracks. Characteristics of development territory, such as the longest winter season (5-6 months), late snow melt (the end of April – the beginning of May) and early formation of snow cover in Autumn (19th-20th of October) demonstrates qualitative advantage of ski and biathlon center «Snow Chief».
Analyzing the competitors, their strong and weak sides, price policy, tracks and room fund allows to make conclusions, which are represented below:
1. There are only three large centers in Russia, which could be the competitors of the project: Republican Complex named after R. Smetanina (Syktyvkar, Komi) of republican level, Sports and Recreation Centre «Demino» (Yaroslavl region) of international level and the Regional Winter Sports Center «Zhemchuzhina Sibiri» which is situated in Tumen.
2. Complexes characteristics are: a well-developed infrastructure, high attractiveness for tourists, possession of ski and ski-roller tracks.
3. The following characteristics can be noted among weak sides: a small number of rooms (it means that centers could not place a necessary number of participants and fans during the carrying out of the large-scale competitions) – except «Zhemchuzhina Sibiri» (580 places); high prices for accommodation and meals – «Demino»; logistics restriction – Republican Complex named after R. Smetanina (only airlogistics), geographical distance – «Zhemchuzhina Sibiri».
EXECUTIVE SUMMARY
1. PROJECT DESCRIPTION
1.1. Project Concept
1.2. Prospects of Development of Professional Sports Sphere in Russia
1.3. Regional Climatic Characteristics of Ski Center Location
2. TERRITORIAL INFRASTRUCTURE OF SKI AND BIATHLON CENTER
2.1. Sport, Non-residential and Recreational Facilities
2.1.1. Ski-cross Tracks
2.1.2. Snowboard Park with Lighting
2.1.3. Tubing Park
2.1.4. Ski Tracks
2.1.5. Sprint Circles
2.1.6. Security House
2.1.7. Service Center with the Ski Equipment and Snowboard Rental Point
2.1.8. Cafe (100 seats)
2.1.9. Cafe – «Winter Arbor» (40 seats)
2.1.10. Hockey Court
2.1.11. Mini-football Field
2.1.12. Snowmaking System
2.1.13. Parking System
2.1.14. Chronometer System
2.1.15. Parking for 400 Cars
2.2. Residential Buildings and Room Fund of the Project
2.2.1. Two-stored economy class hotel «Snow Chief»
2.2.2. Hotel Complex «Snow Chief»
3. COMPETITIVE ENVIRONMENT
3.1. Existing Competitors Analysis in the Russian Federation Territory
3.3. Sports and Recreation Centre «Demino»
3.4. Tumen Regional Winter Sports Center «Zhemchuzhina Sibiri»
3.5. Comparative Analysis of Similar Projects
3.6. Pricing Analysis of Similar Projects
3.7. Strong and weak points of Similar Projects
4. MARKETING STRATEGY
4.1. Main Client Groups of Project
4.2. Methods of Sales Promotion
4.3. Advertising Policy and PR-activities Program
4.4. Advertising Budget
5. PRODUCTION PLAN
5.1. Specialized Equipment for Ski Center Service
6. FINANCIAL PLAN
6.1. Pricing Principle
6.2. Determination of the Initial Value of Recreational Services
6.3. Assumptions
6.4. Investment Costs
6.5. Financial Plan
6.6. Project Efficiency Estimation
INFORMATION ABOUT THE «VTS CONSULTING» COMPANY
1. PROJECT DESCRIPTION
1.1. Project Concept
1.2. Prospects of Development of Professional Sports Sphere in Russia
1.3. Regional Climatic Characteristics of Ski Center Location
2. TERRITORIAL INFRASTRUCTURE OF SKI AND BIATHLON CENTER
2.1. Sport, Non-residential and Recreational Facilities
2.1.1. Ski-cross Tracks
2.1.2. Snowboard Park with Lighting
2.1.3. Tubing Park
2.1.4. Ski Tracks
2.1.5. Sprint Circles
2.1.6. Security House
2.1.7. Service Center with the Ski Equipment and Snowboard Rental Point
2.1.8. Cafe (100 seats)
2.1.9. Cafe – «Winter Arbor» (40 seats)
2.1.10. Hockey Court
2.1.11. Mini-football Field
2.1.12. Snowmaking System
2.1.13. Parking System
2.1.14. Chronometer System
2.1.15. Parking for 400 Cars
2.2. Residential Buildings and Room Fund of the Project
2.2.1. Two-stored economy class hotel «Snow Chief»
2.2.2. Hotel Complex «Snow Chief»
3. COMPETITIVE ENVIRONMENT
3.1. Existing Competitors Analysis in the Russian Federation Territory
3.3. Sports and Recreation Centre «Demino»
3.4. Tumen Regional Winter Sports Center «Zhemchuzhina Sibiri»
3.5. Comparative Analysis of Similar Projects
3.6. Pricing Analysis of Similar Projects
3.7. Strong and weak points of Similar Projects
4. MARKETING STRATEGY
4.1. Main Client Groups of Project
4.2. Methods of Sales Promotion
4.3. Advertising Policy and PR-activities Program
4.4. Advertising Budget
5. PRODUCTION PLAN
5.1. Specialized Equipment for Ski Center Service
6. FINANCIAL PLAN
6.1. Pricing Principle
6.2. Determination of the Initial Value of Recreational Services
6.3. Assumptions
6.4. Investment Costs
6.5. Financial Plan
6.6. Project Efficiency Estimation
INFORMATION ABOUT THE «VTS CONSULTING» COMPANY
FIGURES
Figure 2. Tubing Park
Figure 3. Tubing Park Building
Figure 4. Main Ski Tracks
Figure 5. Cafe «Snow Chief» (100 seats)
Figure 6. Cafe «Snow Chief» (40 seats)
Figure 7. Hockey Court
Figure 8. Mini-football Field
Figure 9. Parking System Device in Parking Complex
Figure 10. Variants of Car Placement in Hotel Complex Parking
Figure 11. Scheme of Car Placement in Parking
Figure 12. Hotel Complex Dining Room
Figure 13. Interior of Hotel Complex «Snow Chief»
Figure 14. Republican Ski Complex Placement
Figure 15. Top View of Complex named after R. Smetanina
Figure 16. Objects Placement Scheme of Republican Ski Complex
Figure 17. Distance of 5 km Classic, Free Style Scheme
Figure 18. Management and Personnel Structure of Complex named after R. Smetanina
Figure 19. Sports and Recreation Centre "Demino" on Map
Figure 20. Objects Placement Scheme in the Territory of Sports and Recreation Centre «Demino»
Figure 21. Center «Demino» Track
Figure 22. Track 10 km, Center «Demino»
Figure 23. Reductively-cross Track of Center «Demino»
Figure 24. General Development Plan of Center «Zhemchuzhina Sibiri»
Figure 26. Example of Outdoor Advertising (billboards) Placement on Motorway
Figure 27. Example of Firewall Placement on Building and Branding of Inland Territory
Figure 28. Example of Tickets Cover with the Advertising Information
Figure 29. Rathrak Everest POWER (Production Prinoth AG)
Figure 30. Rathrak BOMBARDIER INC
Figure 2. Tubing Park
Figure 3. Tubing Park Building
Figure 4. Main Ski Tracks
Figure 5. Cafe «Snow Chief» (100 seats)
Figure 6. Cafe «Snow Chief» (40 seats)
Figure 7. Hockey Court
Figure 8. Mini-football Field
Figure 9. Parking System Device in Parking Complex
Figure 10. Variants of Car Placement in Hotel Complex Parking
Figure 11. Scheme of Car Placement in Parking
Figure 12. Hotel Complex Dining Room
Figure 13. Interior of Hotel Complex «Snow Chief»
Figure 14. Republican Ski Complex Placement
Figure 15. Top View of Complex named after R. Smetanina
Figure 16. Objects Placement Scheme of Republican Ski Complex
Figure 17. Distance of 5 km Classic, Free Style Scheme
Figure 18. Management and Personnel Structure of Complex named after R. Smetanina
Figure 19. Sports and Recreation Centre "Demino" on Map
Figure 20. Objects Placement Scheme in the Territory of Sports and Recreation Centre «Demino»
Figure 21. Center «Demino» Track
Figure 22. Track 10 km, Center «Demino»
Figure 23. Reductively-cross Track of Center «Demino»
Figure 24. General Development Plan of Center «Zhemchuzhina Sibiri»
Figure 26. Example of Outdoor Advertising (billboards) Placement on Motorway
Figure 27. Example of Firewall Placement on Building and Branding of Inland Territory
Figure 28. Example of Tickets Cover with the Advertising Information
Figure 29. Rathrak Everest POWER (Production Prinoth AG)
Figure 30. Rathrak BOMBARDIER INC
TABLES
Table 1. Events List of Sport and Recreation Center «Demino» for 2014
Table 2. Comparative Analysis of Complexes Main Parameters
Table 3. Cost of Accommodation in Hotel and Cottage Settlement of Complex named after R. Smetanina
Table 4. Price List of Paid Services Provided by Republican Ski Complex named after R. Smetanina
Table 5. Cost of Accommodation in Hotel and Cottage of Sports and Recreation Centre «Demino»
Table 6. Cost of Cottages Renting of Centre «Demino»
Table 7. Sites and Other Additional Services Rent of Sports and Recreation Centre «Demino»
Table 8. Cost of Services of Center «Zhemchuzhina Sibiri»
Table 9. Advantages and disadvantages of analogues projects
Table 10. Advertising budget of Ski and Biathlon Centre (SBC) «Snow Chief»
Table 11. Price List of the Main Recreational Services of SBC «Snow Chief»
Table 12. Cost of Lift Services
Table 13. Cost of Instructors and Support Services
Table 14. Cost of Service «Picnic Glade»
Table 15. Price List of Tourist Equipment Rent
Table 16. Price List of Sports Equipment Rent
Table 18. Project Economic Assumptions
Table 19. Project Investment Costs
Table 20. Project Efficiency Indicators
Table 1. Events List of Sport and Recreation Center «Demino» for 2014
Table 2. Comparative Analysis of Complexes Main Parameters
Table 3. Cost of Accommodation in Hotel and Cottage Settlement of Complex named after R. Smetanina
Table 4. Price List of Paid Services Provided by Republican Ski Complex named after R. Smetanina
Table 5. Cost of Accommodation in Hotel and Cottage of Sports and Recreation Centre «Demino»
Table 6. Cost of Cottages Renting of Centre «Demino»
Table 7. Sites and Other Additional Services Rent of Sports and Recreation Centre «Demino»
Table 8. Cost of Services of Center «Zhemchuzhina Sibiri»
Table 9. Advantages and disadvantages of analogues projects
Table 10. Advertising budget of Ski and Biathlon Centre (SBC) «Snow Chief»
Table 11. Price List of the Main Recreational Services of SBC «Snow Chief»
Table 12. Cost of Lift Services
Table 13. Cost of Instructors and Support Services
Table 14. Cost of Service «Picnic Glade»
Table 15. Price List of Tourist Equipment Rent
Table 16. Price List of Sports Equipment Rent
Table 18. Project Economic Assumptions
Table 19. Project Investment Costs
Table 20. Project Efficiency Indicators
