Business plan «Cottage village»
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This business plan can be adapted to any project in Russia. The financial model is built in such a way that changes in efficiency index can be monitored at once. To make the re-calculations for a new project, it’s enough just to change the basic indexes.
The applications of Excel which are used for this business plan are simple and convenient that gives any person an opportunity to make successful calculations for his own project.
Aim of the project:
This business plan can be adapted to any project in Russia. The financial model is built in such a way that changes in efficiency index can be monitored at once. To make the re-calculations for a new project, it’s enough just to change the basic indexes.
The applications of Excel which are used for this business plan are simple and convenient that gives any person an opportunity to make successful calculations for his own project.
Aim of the project:
- Attracting investments for building the cottage village in Krasnodar Krai in Russian Federation;
- Rationalization of commercial effectiveness of building the immovable property objects of different types on the district;
- Working out of step-by-step development of the district area.
- General area of the district – *** ha
- Presence of the nearby communications
- Exceptional typical characteristics
- Object has a profitable transport position
- Proximity of the building up object to the village infrastructure and Crimea
- Average cost of 1 sq. m. of cottage village with a lot - *** thsd. RUB.
- Average cost of 1 sq. m. of townhouse - *** thsd. RUB.
- Average cost of 1 sq. m. of apartment - *** thsd. RUB.
CHAPTER 1. DETAILED ANALYSIS OF THE LOT
1.1. Description of the lot. Main factors of location. Reasons on choosing a lot
1.2. Image of the district and region
1.3. Plans for developing the municipal unit, ***district
1.4. Description of physical, juridicial, administrative, technical and technological limitations of the lot
CHAPTER 2. ANALYSIS OF THE NEARBY DISTRICT
2.1. Short characteristics of the village ***. General information
2.2. Analysis of the *** village settlement
2.3. *** region and *** town. General information
2.4. Short characteristics of ***
CHAPTER 3. ANALYSIS OF THE MARKET SITUATION IN DISTRICT
3.1. Identification of the main competitors
42
3.2. Analysis of the offer in *** region
3.3. Analysis of the offer in ***
3.3. Description of the projects, strong and weak points
3.4. Analysis of the demand structure on local market
CHAPTER 4. SALES
4.1. Sales target
4.2. Positioning of building up apartments and main target audience
4.3. Methods for stimulating the sales
4.4. Advertising politics and program of PR events
4.5. Budget of promotion campaign
CHAPTER 5. MARKETING FUNCTIONS
5.1. Analysis of marketing information
5.2. Positioning of the price of typical housing estate in projects
5.3. Positioning of the prime cost of housing estate in family village near ***
CHAPTER 6. ARCHITECTURAL BUILDING CONCEPTION
6.1. Quantity, area of houses/townhouses/apartments and area of lots
6.2. Architectural planning decisions
6.3. Infrastructure, accomplishment, security
6.4. Prior masetr plan of building up a lot
CHAPTER 7. CONCLUSION ON THE BEST USAGE OF THE LOT
7.1. SWOT analysis of the project, strong and weak points of the lot
7.2. Estimation of the lot for corresponding hypothesis and business climate
7.3. Rating of the prior costs on project
7.4. Financial result for project
7.5. Analysis of risks of the project
7.6. General conclusions
1.1. Description of the lot. Main factors of location. Reasons on choosing a lot
1.2. Image of the district and region
1.3. Plans for developing the municipal unit, ***district
1.4. Description of physical, juridicial, administrative, technical and technological limitations of the lot
CHAPTER 2. ANALYSIS OF THE NEARBY DISTRICT
2.1. Short characteristics of the village ***. General information
2.2. Analysis of the *** village settlement
2.3. *** region and *** town. General information
2.4. Short characteristics of ***
CHAPTER 3. ANALYSIS OF THE MARKET SITUATION IN DISTRICT
3.1. Identification of the main competitors
42
3.2. Analysis of the offer in *** region
3.3. Analysis of the offer in ***
3.3. Description of the projects, strong and weak points
3.4. Analysis of the demand structure on local market
CHAPTER 4. SALES
4.1. Sales target
4.2. Positioning of building up apartments and main target audience
4.3. Methods for stimulating the sales
4.4. Advertising politics and program of PR events
4.5. Budget of promotion campaign
CHAPTER 5. MARKETING FUNCTIONS
5.1. Analysis of marketing information
5.2. Positioning of the price of typical housing estate in projects
5.3. Positioning of the prime cost of housing estate in family village near ***
CHAPTER 6. ARCHITECTURAL BUILDING CONCEPTION
6.1. Quantity, area of houses/townhouses/apartments and area of lots
6.2. Architectural planning decisions
6.3. Infrastructure, accomplishment, security
6.4. Prior masetr plan of building up a lot
CHAPTER 7. CONCLUSION ON THE BEST USAGE OF THE LOT
7.1. SWOT analysis of the project, strong and weak points of the lot
7.2. Estimation of the lot for corresponding hypothesis and business climate
7.3. Rating of the prior costs on project
7.4. Financial result for project
7.5. Analysis of risks of the project
7.6. General conclusions
LIST OF TABLES, DIAGRAMS, ILLUSTRATIONS, GRAPHICS
Illustration 1.1. Lands of client
Illustration 1.2. Map of potential lots constructible surface
Illustration 1.3. Village *** on a map
Illustration.4. Lot 2 chosen for building up
Illustration 1.5. Connecting points
Illustration 1.6. Electric substation
Illustration 1.7. View on Donskoy bay to the left
Illustration 1.8. View on Azov sea from the lot
Illustration 1.9. View on Kerchenskiy channel
Illustration 1.10. Roads on a map
Illustration 1.11. Area near *** village for social infrastructure
Illustration 1.12. GEODESIC MAP OF THE LOT
Illustration 2.1. *** village settlement (view from the satellite)
Table 2.1. Parameters for prognosis on perspective population of ***village settlement
Illustration 2.2. *** region
Illustration 2.3. Dynamics of the population changing in *** region
Illustration 2.4. Correlation of urban and rural population in *** region
Table 2.2. Target indicators on realization the development of sanatorium, resort’s and tourist’s complex of municipal unit ***region
Table 2.3. Amount of tourists who visited municipal unit ***region
Illustration 2.5. City-resort on a map
Illustration.6. Dynamics on population changing in urban district – city-resort ***
Illustration 2.7. Structure of buyers of the immovable property in city-resort ***
Illustration 2.8. Allocation of the foreign buyers of immovable property
Illustration 2.9. Rates of sales growth of large and medium businesses in the context of basic trades for 9 months of 2013 to the corresponding period of previous year
Illustration 2.10. Structure of sales of large and medium businesses for 9 months of 2013
Illustration 2.11. Change of subjects’ amount in small and medium businesses in the first half year of 2013 in comparison with the first half year of 2012
Table 3.1. Objects of immovable property in ***region
Illustration 3.1. Objects of immovable property in ***region
Table 3.2. Objects of immovable property in ***
Illustration 3.2. Objects of immovable property in *** city
Illustration 3.3. Structure of the offer on cost of 1 acre of the lot
Table 3.3. Area of land lots of cottage villages
Illustration 3.4. Allocation of classes of immovable property in *** on amount of apartments
Table 3.4. Strong and weak points of villages competitors
Table 3.5. Peculiarities of marketing policy and rates of sales
Illustration.5. Requirements of Russians who buy a house with a lot, on regions
Illustration 3.6. Availability of Russians to buy houses on Azov sea and Black sea shores
Illustration 3.7. Appropriate price of houses near the sea in ***
Illustration 3.8. Structure of demand considering type of buildings
Table 3.6. General conclusions of migration of population in 2011-2012
Table 3.7. General conclusions of migration of population in 2012-2013
Illustration 3.9. Classification of buyers – vacationists
Illustration 3.10. Requirements of vacationists by months
Illustration 3.11. Requirements of vacationists
Table 4.1. Sales target of objects 2014-2016
Table 4.2. Sales target of objects 2017-2019
Table 4.3. Value of criteria of potential clients
Table 4.4. Media plan (first year)
Table 4.5. Media plan (second year)
Table 5.1. Pricing on cottages in cottage village «***»
Table 5.2. Pricing on townhouses in project «***»
Table 5.3. Pricing on apartments in apartment complex «***»
Table 5.4. Pricing on cottages in family village near *** village
Table 5.5. Pricing on townhouses in family village near *** village
Table 5.6. Pricing on apartments in family village near *** village
Table 6.1. Cottages with area of 90 sq. m.
Table 6.2. Cottages with area of 120 sq. m
Table 6.3. Cottages with area of 180 sq. m.
Table 6.4. Cottages with area of 250 sq. m.
Table 6.5. Townhouses with area of 65 sq. m.
Table 6.6. Townhouses with area of 80 sq. m.
Table 6.7. Apartments with area of 40 sq. m.
Table 6.8. Apartments with area of 60 sq. m.
Table 6.9. General amount of objects for realization of the project
Illustration 6.1. Sizes of the lots
Illustration 6.2. Example of realization of the idea of white blocks
Illustration 6.3. Main orientation and view from the top point of the lot
Illustration 6.4. Zoning of the lot and models of buildings
Illustration 6.5. Infrastructure and allocation of «blocks»
Illustration 6.6. Sketches of pre-design of village
Illustration 6.7. Sketches which reflect architectural approach
Illustration 6.8. Sketches which reflect architectural approach
Illustration 6.9. Exhibit room on the first floor of Bode-Museum in Berlin
Illustration 6.10. Office rooms on the second floor of Bode-Museum in Berlin
Illustration 6.11. Entrance to the main hall of Federal ministry of labor and social questions in Berlin
Illustration 6.12. Upstairs in Federal ministry of labor and social questions in Berlin
Illustration 6.13. Building up objects using EuroBau technology
Illustration 6.14. Example of cottage planning with area of 90 sq. m.
Illustration 6.15. Example of cottage planning with area of 120 sq. m.
Illustration 6.16. Example of cottage planning with area of 180 sq. m.
Illustration 6.17. Example of townhouse planning
Illustration 6.18. Side-shows
Illustration 6.19. Dolphinarium
Illustration 6.20. Water pool
Illustration 6.21. Water park
Table 6.10. Costs on building up necessary communications
Illustration 6.22. Master plan of building up the lot
Table 7.1. Strong and weak points of the lot
Table 7.2. Costs on project 2014-2016
Table 7.3. Costs on project 2017-2019
Table 7.4. Prognosis on financial result 2014-2016
Table 7.5. Prognosis on financial result 2017-2019
Illustration 1.1. Lands of client
Illustration 1.2. Map of potential lots constructible surface
Illustration 1.3. Village *** on a map
Illustration.4. Lot 2 chosen for building up
Illustration 1.5. Connecting points
Illustration 1.6. Electric substation
Illustration 1.7. View on Donskoy bay to the left
Illustration 1.8. View on Azov sea from the lot
Illustration 1.9. View on Kerchenskiy channel
Illustration 1.10. Roads on a map
Illustration 1.11. Area near *** village for social infrastructure
Illustration 1.12. GEODESIC MAP OF THE LOT
Illustration 2.1. *** village settlement (view from the satellite)
Table 2.1. Parameters for prognosis on perspective population of ***village settlement
Illustration 2.2. *** region
Illustration 2.3. Dynamics of the population changing in *** region
Illustration 2.4. Correlation of urban and rural population in *** region
Table 2.2. Target indicators on realization the development of sanatorium, resort’s and tourist’s complex of municipal unit ***region
Table 2.3. Amount of tourists who visited municipal unit ***region
Illustration 2.5. City-resort on a map
Illustration.6. Dynamics on population changing in urban district – city-resort ***
Illustration 2.7. Structure of buyers of the immovable property in city-resort ***
Illustration 2.8. Allocation of the foreign buyers of immovable property
Illustration 2.9. Rates of sales growth of large and medium businesses in the context of basic trades for 9 months of 2013 to the corresponding period of previous year
Illustration 2.10. Structure of sales of large and medium businesses for 9 months of 2013
Illustration 2.11. Change of subjects’ amount in small and medium businesses in the first half year of 2013 in comparison with the first half year of 2012
Table 3.1. Objects of immovable property in ***region
Illustration 3.1. Objects of immovable property in ***region
Table 3.2. Objects of immovable property in ***
Illustration 3.2. Objects of immovable property in *** city
Illustration 3.3. Structure of the offer on cost of 1 acre of the lot
Table 3.3. Area of land lots of cottage villages
Illustration 3.4. Allocation of classes of immovable property in *** on amount of apartments
Table 3.4. Strong and weak points of villages competitors
Table 3.5. Peculiarities of marketing policy and rates of sales
Illustration.5. Requirements of Russians who buy a house with a lot, on regions
Illustration 3.6. Availability of Russians to buy houses on Azov sea and Black sea shores
Illustration 3.7. Appropriate price of houses near the sea in ***
Illustration 3.8. Structure of demand considering type of buildings
Table 3.6. General conclusions of migration of population in 2011-2012
Table 3.7. General conclusions of migration of population in 2012-2013
Illustration 3.9. Classification of buyers – vacationists
Illustration 3.10. Requirements of vacationists by months
Illustration 3.11. Requirements of vacationists
Table 4.1. Sales target of objects 2014-2016
Table 4.2. Sales target of objects 2017-2019
Table 4.3. Value of criteria of potential clients
Table 4.4. Media plan (first year)
Table 4.5. Media plan (second year)
Table 5.1. Pricing on cottages in cottage village «***»
Table 5.2. Pricing on townhouses in project «***»
Table 5.3. Pricing on apartments in apartment complex «***»
Table 5.4. Pricing on cottages in family village near *** village
Table 5.5. Pricing on townhouses in family village near *** village
Table 5.6. Pricing on apartments in family village near *** village
Table 6.1. Cottages with area of 90 sq. m.
Table 6.2. Cottages with area of 120 sq. m
Table 6.3. Cottages with area of 180 sq. m.
Table 6.4. Cottages with area of 250 sq. m.
Table 6.5. Townhouses with area of 65 sq. m.
Table 6.6. Townhouses with area of 80 sq. m.
Table 6.7. Apartments with area of 40 sq. m.
Table 6.8. Apartments with area of 60 sq. m.
Table 6.9. General amount of objects for realization of the project
Illustration 6.1. Sizes of the lots
Illustration 6.2. Example of realization of the idea of white blocks
Illustration 6.3. Main orientation and view from the top point of the lot
Illustration 6.4. Zoning of the lot and models of buildings
Illustration 6.5. Infrastructure and allocation of «blocks»
Illustration 6.6. Sketches of pre-design of village
Illustration 6.7. Sketches which reflect architectural approach
Illustration 6.8. Sketches which reflect architectural approach
Illustration 6.9. Exhibit room on the first floor of Bode-Museum in Berlin
Illustration 6.10. Office rooms on the second floor of Bode-Museum in Berlin
Illustration 6.11. Entrance to the main hall of Federal ministry of labor and social questions in Berlin
Illustration 6.12. Upstairs in Federal ministry of labor and social questions in Berlin
Illustration 6.13. Building up objects using EuroBau technology
Illustration 6.14. Example of cottage planning with area of 90 sq. m.
Illustration 6.15. Example of cottage planning with area of 120 sq. m.
Illustration 6.16. Example of cottage planning with area of 180 sq. m.
Illustration 6.17. Example of townhouse planning
Illustration 6.18. Side-shows
Illustration 6.19. Dolphinarium
Illustration 6.20. Water pool
Illustration 6.21. Water park
Table 6.10. Costs on building up necessary communications
Illustration 6.22. Master plan of building up the lot
Table 7.1. Strong and weak points of the lot
Table 7.2. Costs on project 2014-2016
Table 7.3. Costs on project 2017-2019
Table 7.4. Prognosis on financial result 2014-2016
Table 7.5. Prognosis on financial result 2017-2019
