BUSINESS PLAN Agency of Internet Marketing «DIGITAL-Effect» (with financial model)
Business Plan Description
Project purpose: attraction of investment for the expansion of the agency of effective marketing «DIGITAL-Effect», which provides the services of system marketing in offline and online environments on the territory of Siberian Federal District (further – SFD) and Far East.
Direction of activities:
Project purpose: attraction of investment for the expansion of the agency of effective marketing «DIGITAL-Effect», which provides the services of system marketing in offline and online environments on the territory of Siberian Federal District (further – SFD) and Far East.
Direction of activities:
- organization of business-events;
- brand promotion in the Internet (SMM, SMO, SEO, e-mail-marketing, content-marketing);
- reputation management;
- complex PR-support in the Internet, reputation management, promotion, publicity;
- subscription services.
- brand-managers of companies and corporations (advertising campaigns for the support of brand/product);
- marketing departments of companies and enterprises (routine work, remote servicing);
- PR-agencies (all directions and types of services);
- Separate individuals, companies, organizers and founders of events, representatives of the sphere of event marketing.
1. INFORMATION ABOUT THE PROJECT
1.1. Information about the Project
2. MARKET ANALYSIS
2.1. General Analysis of Marketing services of the Russian Federation
2.2. Market of Internet Marketing in Russia
2.3. State of Social Networks Development in Russia
2.4. Specificity of Differentiation of Marketing and Advertising Services in Novosibirsk Region
2.5. General Conclusion
3. COMPETITIVE ENVIRONMENT
4. MARKETING PLAN
4.1. Site Usability
4.2. Search Engine Optimization
4.3. Contextual Advertising
4.4. Social Media Marketing
4.5. Advertising on Sites Home Page
5. ORGANIZATIONAL PLAN
5.1. Project Personnel
5.2. Calculation of «Cost Price of Employees» and Motivation
6. FINANCIAL PLAN
6.1. Project Assumption (Basic Parameters)
6.2. Sales Volume (Services Sales)
6.3. Project Revenue
6.4.Number of Personnel
6.5. Wages of Personnel
6.6. Project Wage Fund
6.7. Tax on Wage Fund
6.8.Basic Costs by Project
6.8.1. Operational Costs
6.8.2. Commercial Costs
6.8.3. Administrative Costs
6.8.4. Total Costs of All Categories by Years
6.9. Taxes
6.10. Volume of Necessary Investment
6.11. Capital Expenditure
6.12. Profit and Loss Statement
6.13. Cash Flow Statement
6.14. Calculation of Discount Rate by WACC-Method
6.15. Cash Flow by Years
6.16. Financial Indicators
7. SENSITIVITY ANALYSIS
INFORMATION ABOUT THE «VTSConsulting» COMPANY
1.1. Information about the Project
2. MARKET ANALYSIS
2.1. General Analysis of Marketing services of the Russian Federation
2.2. Market of Internet Marketing in Russia
2.3. State of Social Networks Development in Russia
2.4. Specificity of Differentiation of Marketing and Advertising Services in Novosibirsk Region
2.5. General Conclusion
3. COMPETITIVE ENVIRONMENT
4. MARKETING PLAN
4.1. Site Usability
4.2. Search Engine Optimization
4.3. Contextual Advertising
4.4. Social Media Marketing
4.5. Advertising on Sites Home Page
5. ORGANIZATIONAL PLAN
5.1. Project Personnel
5.2. Calculation of «Cost Price of Employees» and Motivation
6. FINANCIAL PLAN
6.1. Project Assumption (Basic Parameters)
6.2. Sales Volume (Services Sales)
6.3. Project Revenue
6.4.Number of Personnel
6.5. Wages of Personnel
6.6. Project Wage Fund
6.7. Tax on Wage Fund
6.8.Basic Costs by Project
6.8.1. Operational Costs
6.8.2. Commercial Costs
6.8.3. Administrative Costs
6.8.4. Total Costs of All Categories by Years
6.9. Taxes
6.10. Volume of Necessary Investment
6.11. Capital Expenditure
6.12. Profit and Loss Statement
6.13. Cash Flow Statement
6.14. Calculation of Discount Rate by WACC-Method
6.15. Cash Flow by Years
6.16. Financial Indicators
7. SENSITIVITY ANALYSIS
INFORMATION ABOUT THE «VTSConsulting» COMPANY
LIST OF TABLES
Table 1. Organization of Business Events
Table 2. Brand Promotion in Internet
Table 3. Reputation Management
Table 4. Estimation of Work Quality of Leading Agencies of Integrated Communications
Table 5. Estimation of Work Quality of Leading Event-Agencies
Table 6. ТOP-25 of Largest Advertisers in Russia by Results of 2013, mln RUB (VAT Included)
Table 7. ТOP-20 of Companies Having the Largest Advertising Budget on the Territory of the Russian Federation (RF) in 2013, mln RUB (VAT Included)
Table 8. Absolute Indicators and Dynamics of Novosibirsk Media Market by Segments, 2012-2013
Table 9. Marketing Plan (Project Implementation)
Table 10. Project Advertising Budget
Table 11. Project Basic Parameters
Table 12. Seasonal Project Loading
Table 13. Sales Volume (Services Sales)
Table 14. Sales Volume (Services Sales) by Years
Table 15. Project Revenue
Table 16. Project Revenue by Years
Table 17. Number of Personnel
Table 18. Wages of Personnel
Table 19. Wages Fund
Table 20. Taxes on Wages Fund
Table 21. Operational Costs
Table 22. Operational Costs by Years
Table 23. Commercial Costs
Table 24. Commercial Costs by Years
Table 25. Administrative Costs
Table 26. Administrative Costs by Years
Table 27. Total Costs of All Categories by Years
Table 28. Taxes
Table 29. Total Taxes by Years
Table 30. Volume of Necessary Investment
Table 31. Capital Expenditure
Table 32. Profit and Loss Statement
Table 33. Cash Flow Statement
Table 34. Calculation of long-term profits over CAPM for portfolios of decimal groups NYSE/AMEX/NASDAQ
Table 35. Algorithm of Determining of Risk Level of Estimated Company
Table 36. Algorithm of Calculation of Specific Risk Premium
Table 37. Calculation of Discount Rate by WACC-Method
Table 38. Cash Flow by Years
Table 39. Accumulates Cash Flow
Table 40. Indicators of Project Economic Efficiency
LIST OF DIAGRAMS
Diagram 1. Differentiation and Amount of Enterprises of Novosibirsk Region by Economic Directions of Activities and Forms of Ownership, H1 2014, units
Diagram 2. Forecast for Growth of Internetization Level in Different Spheres on the Territory of RF
Diagram 3. Dynamics of Growth of Marketing Agencies Amount for 2012-2013, units
Diagram 4. Dynamics of Growth Market Volume of Marketing Consulting on the Territory of RF, for 2012-2013
Diagram 5. Forecast for Dynamics of Market Volume of Marketing Services on the Territory of RF in 2014
Diagram 6. Main Directions of Marketing Consulting Development in 2014
Diagram 7. Growth of Marketing Budget in Companies of RF in 2013
Diagram 8. Effectiveness of Internet Audience Attraction by Different Channels
Diagram 9. Terms of Partnership with Current Company
Diagram 10. Strategy of Internet Presence for the Next 3-12 Months
Diagram 11. Satisfaction of Result of Partnership with Current Company
Diagram 12. Changing of Investments into Internet Marketing
Diagram 13. Sources of Orders in Field of Internet Marketing
Diagram 14. Share of Received Orders in Total Profit of Internet Agencies
Diagram 15. Dynamics of Users Growth in Social Networks for 2008-2015
Diagram 16. Audience of Social Networks on the Territory of RF, Q2 2014
Diagram 17. Amount of Post (Massages) in Different Social Networks within Day, RF, 2014
Diagram 18. Dynamics of Absolute Indicators of Novosibirsk Media Space of 2012-2013, mln RUB
Diagram 19. Revenue Distribution among Different Segments of Novosibirsk Market in 2013, %.
Diagram 20. Growth of Internet Segment on the Territory of Novosibirsk and Novosibirsk Region, 2012-2013, mln RUB
Diagram 21. Segmentation of Advertising Costs on Russian Market, 2008
Diagram 22. Segmentation of Advertising Costs on Russian Market, 2013
Table 1. Organization of Business Events
Table 2. Brand Promotion in Internet
Table 3. Reputation Management
Table 4. Estimation of Work Quality of Leading Agencies of Integrated Communications
Table 5. Estimation of Work Quality of Leading Event-Agencies
Table 6. ТOP-25 of Largest Advertisers in Russia by Results of 2013, mln RUB (VAT Included)
Table 7. ТOP-20 of Companies Having the Largest Advertising Budget on the Territory of the Russian Federation (RF) in 2013, mln RUB (VAT Included)
Table 8. Absolute Indicators and Dynamics of Novosibirsk Media Market by Segments, 2012-2013
Table 9. Marketing Plan (Project Implementation)
Table 10. Project Advertising Budget
Table 11. Project Basic Parameters
Table 12. Seasonal Project Loading
Table 13. Sales Volume (Services Sales)
Table 14. Sales Volume (Services Sales) by Years
Table 15. Project Revenue
Table 16. Project Revenue by Years
Table 17. Number of Personnel
Table 18. Wages of Personnel
Table 19. Wages Fund
Table 20. Taxes on Wages Fund
Table 21. Operational Costs
Table 22. Operational Costs by Years
Table 23. Commercial Costs
Table 24. Commercial Costs by Years
Table 25. Administrative Costs
Table 26. Administrative Costs by Years
Table 27. Total Costs of All Categories by Years
Table 28. Taxes
Table 29. Total Taxes by Years
Table 30. Volume of Necessary Investment
Table 31. Capital Expenditure
Table 32. Profit and Loss Statement
Table 33. Cash Flow Statement
Table 34. Calculation of long-term profits over CAPM for portfolios of decimal groups NYSE/AMEX/NASDAQ
Table 35. Algorithm of Determining of Risk Level of Estimated Company
Table 36. Algorithm of Calculation of Specific Risk Premium
Table 37. Calculation of Discount Rate by WACC-Method
Table 38. Cash Flow by Years
Table 39. Accumulates Cash Flow
Table 40. Indicators of Project Economic Efficiency
LIST OF DIAGRAMS
Diagram 1. Differentiation and Amount of Enterprises of Novosibirsk Region by Economic Directions of Activities and Forms of Ownership, H1 2014, units
Diagram 2. Forecast for Growth of Internetization Level in Different Spheres on the Territory of RF
Diagram 3. Dynamics of Growth of Marketing Agencies Amount for 2012-2013, units
Diagram 4. Dynamics of Growth Market Volume of Marketing Consulting on the Territory of RF, for 2012-2013
Diagram 5. Forecast for Dynamics of Market Volume of Marketing Services on the Territory of RF in 2014
Diagram 6. Main Directions of Marketing Consulting Development in 2014
Diagram 7. Growth of Marketing Budget in Companies of RF in 2013
Diagram 8. Effectiveness of Internet Audience Attraction by Different Channels
Diagram 9. Terms of Partnership with Current Company
Diagram 10. Strategy of Internet Presence for the Next 3-12 Months
Diagram 11. Satisfaction of Result of Partnership with Current Company
Diagram 12. Changing of Investments into Internet Marketing
Diagram 13. Sources of Orders in Field of Internet Marketing
Diagram 14. Share of Received Orders in Total Profit of Internet Agencies
Diagram 15. Dynamics of Users Growth in Social Networks for 2008-2015
Diagram 16. Audience of Social Networks on the Territory of RF, Q2 2014
Diagram 17. Amount of Post (Massages) in Different Social Networks within Day, RF, 2014
Diagram 18. Dynamics of Absolute Indicators of Novosibirsk Media Space of 2012-2013, mln RUB
Diagram 19. Revenue Distribution among Different Segments of Novosibirsk Market in 2013, %.
Diagram 20. Growth of Internet Segment on the Territory of Novosibirsk and Novosibirsk Region, 2012-2013, mln RUB
Diagram 21. Segmentation of Advertising Costs on Russian Market, 2008
Diagram 22. Segmentation of Advertising Costs on Russian Market, 2013
