Baseband ICs Market, Global Outlook and Forecast 2022-2028

January 2022 | 78 pages | ID: B5E54B88F93FEN
Market Monitor Global

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A baseband processor (also known as baseband radio processor, BP, or BBP) is a device (a chip or part of a chip) in a network interface that manages all the radio functions (all functions that require an antenna); however, this term is generally not used in reference to Wi-Fi and Bluetooth radios.

This report contains market size and forecasts of Baseband ICs in global, including the following market information:

Global Baseband ICs Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global Baseband ICs Market Sales, 2017-2022, 2023-2028, (K Units)

Global top five Baseband ICs companies in 2021 (%)

The global Baseband ICs market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

LTE Modem Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Baseband ICs include Qualcomm, Media Tek, Unisoc (Spreadtrum), Intel, Marvell Technology, Lead Core Technology, Hisilicon and Rock Chip, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Baseband ICs manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Baseband ICs Market, by Type, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Baseband ICs Market Segment Percentages, by Type, 2021 (%)
  • LTE Modem
  • W-CDMA
  • CDMA
  • Others
Global Baseband ICs Market, by Application, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Baseband ICs Market Segment Percentages, by Application, 2021 (%)
  • Cellphone
  • Tablet
  • Others
Global Baseband ICs Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions) & (K Units)

Global Baseband ICs Market Segment Percentages, By Region and Country, 2021 (%)
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Russia
    • Nordic Countries
    • Benelux
    • Rest of Europe
  • Asia
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Rest of Asia
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • Turkey
    • Israel
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa
Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Baseband ICs revenues in global market, 2017-2022 (Estimated), ($ millions)

Key companies Baseband ICs revenues share in global market, 2021 (%)

Key companies Baseband ICs sales in global market, 2017-2022 (Estimated), (K Units)

Key companies Baseband ICs sales share in global market, 2021 (%)

Further, the report presents profiles of competitors in the market, key players include:
  • Qualcomm
  • Media Tek
  • Unisoc (Spreadtrum)
  • Intel
  • Marvell Technology
  • Lead Core Technology
  • Hisilicon
  • Rock Chip
1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Baseband ICs Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Baseband ICs Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL BASEBAND ICS OVERALL MARKET SIZE

2.1 Global Baseband ICs Market Size: 2021 VS 2028
2.2 Global Baseband ICs Revenue, Prospects & Forecasts: 2017-2028
2.3 Global Baseband ICs Sales: 2017-2028

3 COMPANY LANDSCAPE

3.1 Top Baseband ICs Players in Global Market
3.2 Top Global Baseband ICs Companies Ranked by Revenue
3.3 Global Baseband ICs Revenue by Companies
3.4 Global Baseband ICs Sales by Companies
3.5 Global Baseband ICs Price by Manufacturer (2017-2022)
3.6 Top 3 and Top 5 Baseband ICs Companies in Global Market, by Revenue in 2021
3.7 Global Manufacturers Baseband ICs Product Type
3.8 Tier 1, Tier 2 and Tier 3 Baseband ICs Players in Global Market
  3.8.1 List of Global Tier 1 Baseband ICs Companies
  3.8.2 List of Global Tier 2 and Tier 3 Baseband ICs Companies

4 SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Baseband ICs Market Size Markets, 2021 & 2028
  4.1.2 LTE Modem
  4.1.3 W-CDMA
  4.1.4 CDMA
  4.1.5 Others
4.2 By Type - Global Baseband ICs Revenue & Forecasts
  4.2.1 By Type - Global Baseband ICs Revenue, 2017-2022
  4.2.2 By Type - Global Baseband ICs Revenue, 2023-2028
  4.2.3 By Type - Global Baseband ICs Revenue Market Share, 2017-2028
4.3 By Type - Global Baseband ICs Sales & Forecasts
  4.3.1 By Type - Global Baseband ICs Sales, 2017-2022
  4.3.2 By Type - Global Baseband ICs Sales, 2023-2028
  4.3.3 By Type - Global Baseband ICs Sales Market Share, 2017-2028
4.4 By Type - Global Baseband ICs Price (Manufacturers Selling Prices), 2017-2028

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Baseband ICs Market Size, 2021 & 2028
  5.1.2 Cellphone
  5.1.3 Tablet
  5.1.4 Others
5.2 By Application - Global Baseband ICs Revenue & Forecasts
  5.2.1 By Application - Global Baseband ICs Revenue, 2017-2022
  5.2.2 By Application - Global Baseband ICs Revenue, 2023-2028
  5.2.3 By Application - Global Baseband ICs Revenue Market Share, 2017-2028
5.3 By Application - Global Baseband ICs Sales & Forecasts
  5.3.1 By Application - Global Baseband ICs Sales, 2017-2022
  5.3.2 By Application - Global Baseband ICs Sales, 2023-2028
  5.3.3 By Application - Global Baseband ICs Sales Market Share, 2017-2028
5.4 By Application - Global Baseband ICs Price (Manufacturers Selling Prices), 2017-2028

6 SIGHTS BY REGION

6.1 By Region - Global Baseband ICs Market Size, 2021 & 2028
6.2 By Region - Global Baseband ICs Revenue & Forecasts
  6.2.1 By Region - Global Baseband ICs Revenue, 2017-2022
  6.2.2 By Region - Global Baseband ICs Revenue, 2023-2028
  6.2.3 By Region - Global Baseband ICs Revenue Market Share, 2017-2028
6.3 By Region - Global Baseband ICs Sales & Forecasts
  6.3.1 By Region - Global Baseband ICs Sales, 2017-2022
  6.3.2 By Region - Global Baseband ICs Sales, 2023-2028
  6.3.3 By Region - Global Baseband ICs Sales Market Share, 2017-2028
6.4 North America
  6.4.1 By Country - North America Baseband ICs Revenue, 2017-2028
  6.4.2 By Country - North America Baseband ICs Sales, 2017-2028
  6.4.3 US Baseband ICs Market Size, 2017-2028
  6.4.4 Canada Baseband ICs Market Size, 2017-2028
  6.4.5 Mexico Baseband ICs Market Size, 2017-2028
6.5 Europe
  6.5.1 By Country - Europe Baseband ICs Revenue, 2017-2028
  6.5.2 By Country - Europe Baseband ICs Sales, 2017-2028
  6.5.3 Germany Baseband ICs Market Size, 2017-2028
  6.5.4 France Baseband ICs Market Size, 2017-2028
  6.5.5 U.K. Baseband ICs Market Size, 2017-2028
  6.5.6 Italy Baseband ICs Market Size, 2017-2028
  6.5.7 Russia Baseband ICs Market Size, 2017-2028
  6.5.8 Nordic Countries Baseband ICs Market Size, 2017-2028
  6.5.9 Benelux Baseband ICs Market Size, 2017-2028
6.6 Asia
  6.6.1 By Region - Asia Baseband ICs Revenue, 2017-2028
  6.6.2 By Region - Asia Baseband ICs Sales, 2017-2028
  6.6.3 China Baseband ICs Market Size, 2017-2028
  6.6.4 Japan Baseband ICs Market Size, 2017-2028
  6.6.5 South Korea Baseband ICs Market Size, 2017-2028
  6.6.6 Southeast Asia Baseband ICs Market Size, 2017-2028
  6.6.7 India Baseband ICs Market Size, 2017-2028
6.7 South America
  6.7.1 By Country - South America Baseband ICs Revenue, 2017-2028
  6.7.2 By Country - South America Baseband ICs Sales, 2017-2028
  6.7.3 Brazil Baseband ICs Market Size, 2017-2028
  6.7.4 Argentina Baseband ICs Market Size, 2017-2028
6.8 Middle East & Africa
  6.8.1 By Country - Middle East & Africa Baseband ICs Revenue, 2017-2028
  6.8.2 By Country - Middle East & Africa Baseband ICs Sales, 2017-2028
  6.8.3 Turkey Baseband ICs Market Size, 2017-2028
  6.8.4 Israel Baseband ICs Market Size, 2017-2028
  6.8.5 Saudi Arabia Baseband ICs Market Size, 2017-2028
  6.8.6 UAE Baseband ICs Market Size, 2017-2028

7 MANUFACTURERS & BRANDS PROFILES

7.1 Qualcomm
  7.1.1 Qualcomm Corporate Summary
  7.1.2 Qualcomm Business Overview
  7.1.3 Qualcomm Baseband ICs Major Product Offerings
  7.1.4 Qualcomm Baseband ICs Sales and Revenue in Global (2017-2022)
  7.1.5 Qualcomm Key News
7.2 Media Tek
  7.2.1 Media Tek Corporate Summary
  7.2.2 Media Tek Business Overview
  7.2.3 Media Tek Baseband ICs Major Product Offerings
  7.2.4 Media Tek Baseband ICs Sales and Revenue in Global (2017-2022)
  7.2.5 Media Tek Key News
7.3 Unisoc (Spreadtrum)
  7.3.1 Unisoc (Spreadtrum) Corporate Summary
  7.3.2 Unisoc (Spreadtrum) Business Overview
  7.3.3 Unisoc (Spreadtrum) Baseband ICs Major Product Offerings
  7.3.4 Unisoc (Spreadtrum) Baseband ICs Sales and Revenue in Global (2017-2022)
  7.3.5 Unisoc (Spreadtrum) Key News
7.4 Intel
  7.4.1 Intel Corporate Summary
  7.4.2 Intel Business Overview
  7.4.3 Intel Baseband ICs Major Product Offerings
  7.4.4 Intel Baseband ICs Sales and Revenue in Global (2017-2022)
  7.4.5 Intel Key News
7.5 Marvell Technology
  7.5.1 Marvell Technology Corporate Summary
  7.5.2 Marvell Technology Business Overview
  7.5.3 Marvell Technology Baseband ICs Major Product Offerings
  7.5.4 Marvell Technology Baseband ICs Sales and Revenue in Global (2017-2022)
  7.5.5 Marvell Technology Key News
7.6 Lead Core Technology
  7.6.1 Lead Core Technology Corporate Summary
  7.6.2 Lead Core Technology Business Overview
  7.6.3 Lead Core Technology Baseband ICs Major Product Offerings
  7.6.4 Lead Core Technology Baseband ICs Sales and Revenue in Global (2017-2022)
  7.6.5 Lead Core Technology Key News
7.7 Hisilicon
  7.7.1 Hisilicon Corporate Summary
  7.7.2 Hisilicon Business Overview
  7.7.3 Hisilicon Baseband ICs Major Product Offerings
  7.7.4 Hisilicon Baseband ICs Sales and Revenue in Global (2017-2022)
  7.7.5 Hisilicon Key News
7.8 Rock Chip
  7.8.1 Rock Chip Corporate Summary
  7.8.2 Rock Chip Business Overview
  7.8.3 Rock Chip Baseband ICs Major Product Offerings
  7.8.4 Rock Chip Baseband ICs Sales and Revenue in Global (2017-2022)
  7.8.5 Rock Chip Key News

8 GLOBAL BASEBAND ICS PRODUCTION CAPACITY, ANALYSIS

8.1 Global Baseband ICs Production Capacity, 2017-2028
8.2 Baseband ICs Production Capacity of Key Manufacturers in Global Market
8.3 Global Baseband ICs Production by Region

9 KEY MARKET TRENDS, OPPORTUNITY, DRIVERS AND RESTRAINTS

9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints

10 BASEBAND ICS SUPPLY CHAIN ANALYSIS

10.1 Baseband ICs Industry Value Chain
10.2 Baseband ICs Upstream Market
10.3 Baseband ICs Downstream and Clients
10.4 Marketing Channels Analysis
  10.4.1 Marketing Channels
  10.4.2 Baseband ICs Distributors and Sales Agents in Global

11 CONCLUSION

12 APPENDIX

12.1 Note
12.2 Examples of Clients
12.3 Disclaimer
LIST OF TABLES

Table 1. Key Players of Baseband ICs in Global Market
Table 2. Top Baseband ICs Players in Global Market, Ranking by Revenue (2021)
Table 3. Global Baseband ICs Revenue by Companies, (US$, Mn), 2017-2022
Table 4. Global Baseband ICs Revenue Share by Companies, 2017-2022
Table 5. Global Baseband ICs Sales by Companies, (K Units), 2017-2022
Table 6. Global Baseband ICs Sales Share by Companies, 2017-2022
Table 7. Key Manufacturers Baseband ICs Price (2017-2022) & (US$/Unit)
Table 8. Global Manufacturers Baseband ICs Product Type
Table 9. List of Global Tier 1 Baseband ICs Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Baseband ICs Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Baseband ICs Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Global Baseband ICs Revenue (US$, Mn), 2017-2022
Table 13. By Type - Global Baseband ICs Revenue (US$, Mn), 2023-2028
Table 14. By Type - Global Baseband ICs Sales (K Units), 2017-2022
Table 15. By Type - Global Baseband ICs Sales (K Units), 2023-2028
Table 16. By Application – Global Baseband ICs Revenue, (US$, Mn), 2021 & 2028
Table 17. By Application - Global Baseband ICs Revenue (US$, Mn), 2017-2022
Table 18. By Application - Global Baseband ICs Revenue (US$, Mn), 2023-2028
Table 19. By Application - Global Baseband ICs Sales (K Units), 2017-2022
Table 20. By Application - Global Baseband ICs Sales (K Units), 2023-2028
Table 21. By Region – Global Baseband ICs Revenue, (US$, Mn), 2021 VS 2028
Table 22. By Region - Global Baseband ICs Revenue (US$, Mn), 2017-2022
Table 23. By Region - Global Baseband ICs Revenue (US$, Mn), 2023-2028
Table 24. By Region - Global Baseband ICs Sales (K Units), 2017-2022
Table 25. By Region - Global Baseband ICs Sales (K Units), 2023-2028
Table 26. By Country - North America Baseband ICs Revenue, (US$, Mn), 2017-2022
Table 27. By Country - North America Baseband ICs Revenue, (US$, Mn), 2023-2028
Table 28. By Country - North America Baseband ICs Sales, (K Units), 2017-2022
Table 29. By Country - North America Baseband ICs Sales, (K Units), 2023-2028
Table 30. By Country - Europe Baseband ICs Revenue, (US$, Mn), 2017-2022
Table 31. By Country - Europe Baseband ICs Revenue, (US$, Mn), 2023-2028
Table 32. By Country - Europe Baseband ICs Sales, (K Units), 2017-2022
Table 33. By Country - Europe Baseband ICs Sales, (K Units), 2023-2028
Table 34. By Region - Asia Baseband ICs Revenue, (US$, Mn), 2017-2022
Table 35. By Region - Asia Baseband ICs Revenue, (US$, Mn), 2023-2028
Table 36. By Region - Asia Baseband ICs Sales, (K Units), 2017-2022
Table 37. By Region - Asia Baseband ICs Sales, (K Units), 2023-2028
Table 38. By Country - South America Baseband ICs Revenue, (US$, Mn), 2017-2022
Table 39. By Country - South America Baseband ICs Revenue, (US$, Mn), 2023-2028
Table 40. By Country - South America Baseband ICs Sales, (K Units), 2017-2022
Table 41. By Country - South America Baseband ICs Sales, (K Units), 2023-2028
Table 42. By Country - Middle East & Africa Baseband ICs Revenue, (US$, Mn), 2017-2022
Table 43. By Country - Middle East & Africa Baseband ICs Revenue, (US$, Mn), 2023-2028
Table 44. By Country - Middle East & Africa Baseband ICs Sales, (K Units), 2017-2022
Table 45. By Country - Middle East & Africa Baseband ICs Sales, (K Units), 2023-2028
Table 46. Qualcomm Corporate Summary
Table 47. Qualcomm Baseband ICs Product Offerings
Table 48. Qualcomm Baseband ICs Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 49. Media Tek Corporate Summary
Table 50. Media Tek Baseband ICs Product Offerings
Table 51. Media Tek Baseband ICs Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 52. Unisoc (Spreadtrum) Corporate Summary
Table 53. Unisoc (Spreadtrum) Baseband ICs Product Offerings
Table 54. Unisoc (Spreadtrum) Baseband ICs Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 55. Intel Corporate Summary
Table 56. Intel Baseband ICs Product Offerings
Table 57. Intel Baseband ICs Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 58. Marvell Technology Corporate Summary
Table 59. Marvell Technology Baseband ICs Product Offerings
Table 60. Marvell Technology Baseband ICs Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 61. Lead Core Technology Corporate Summary
Table 62. Lead Core Technology Baseband ICs Product Offerings
Table 63. Lead Core Technology Baseband ICs Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 64. Hisilicon Corporate Summary
Table 65. Hisilicon Baseband ICs Product Offerings
Table 66. Hisilicon Baseband ICs Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 67. Rock Chip Corporate Summary
Table 68. Rock Chip Baseband ICs Product Offerings
Table 69. Rock Chip Baseband ICs Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2017-2022)
Table 70. Baseband ICs Production Capacity (K Units) of Key Manufacturers in Global Market, 2020-2022 (K Units)
Table 71. Global Baseband ICs Capacity Market Share of Key Manufacturers, 2020-2022
Table 72. Global Baseband ICs Production by Region, 2017-2022 (K Units)
Table 73. Global Baseband ICs Production by Region, 2023-2028 (K Units)
Table 74. Baseband ICs Market Opportunities & Trends in Global Market
Table 75. Baseband ICs Market Drivers in Global Market
Table 76. Baseband ICs Market Restraints in Global Market
Table 77. Baseband ICs Raw Materials
Table 78. Baseband ICs Raw Materials Suppliers in Global Market
Table 79. Typical Baseband ICs Downstream
Table 80. Baseband ICs Downstream Clients in Global Market
Table 81. Baseband ICs Distributors and Sales Agents in Global Market

LIST OF FIGURES

Figure 1. Baseband ICs Segment by Type
Figure 2. Baseband ICs Segment by Application
Figure 3. Global Baseband ICs Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Baseband ICs Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Baseband ICs Revenue, 2017-2028 (US$, Mn)
Figure 7. Baseband ICs Sales in Global Market: 2017-2028 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Baseband ICs Revenue in 2021
Figure 9. By Type - Global Baseband ICs Sales Market Share, 2017-2028
Figure 10. By Type - Global Baseband ICs Revenue Market Share, 2017-2028
Figure 11. By Type - Global Baseband ICs Price (US$/Unit), 2017-2028
Figure 12. By Application - Global Baseband ICs Sales Market Share, 2017-2028
Figure 13. By Application - Global Baseband ICs Revenue Market Share, 2017-2028
Figure 14. By Application - Global Baseband ICs Price (US$/Unit), 2017-2028
Figure 15. By Region - Global Baseband ICs Sales Market Share, 2017-2028
Figure 16. By Region - Global Baseband ICs Revenue Market Share, 2017-2028
Figure 17. By Country - North America Baseband ICs Revenue Market Share, 2017-2028
Figure 18. By Country - North America Baseband ICs Sales Market Share, 2017-2028
Figure 19. US Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 20. Canada Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 21. Mexico Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 22. By Country - Europe Baseband ICs Revenue Market Share, 2017-2028
Figure 23. By Country - Europe Baseband ICs Sales Market Share, 2017-2028
Figure 24. Germany Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 25. France Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 26. U.K. Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 27. Italy Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 28. Russia Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 29. Nordic Countries Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 30. Benelux Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 31. By Region - Asia Baseband ICs Revenue Market Share, 2017-2028
Figure 32. By Region - Asia Baseband ICs Sales Market Share, 2017-2028
Figure 33. China Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 34. Japan Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 35. South Korea Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 36. Southeast Asia Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 37. India Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 38. By Country - South America Baseband ICs Revenue Market Share, 2017-2028
Figure 39. By Country - South America Baseband ICs Sales Market Share, 2017-2028
Figure 40. Brazil Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 41. Argentina Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 42. By Country - Middle East & Africa Baseband ICs Revenue Market Share, 2017-2028
Figure 43. By Country - Middle East & Africa Baseband ICs Sales Market Share, 2017-2028
Figure 44. Turkey Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 45. Israel Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 46. Saudi Arabia Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 47. UAE Baseband ICs Revenue, (US$, Mn), 2017-2028
Figure 48. Global Baseband ICs Production Capacity (K Units), 2017-2028
Figure 49. The Percentage of Production Baseband ICs by Region, 2021 VS 2028
Figure 50. Baseband ICs Industry Value Chain
Figure 51. Marketing Channels


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