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Augmented Shopping Market Size, Share & Trends Analysis Report By Component (Solutions, Services), By Application (Home Goods & Furniture, Beauty & Cosmetics), By Region, And Segment Forecasts, 2020 - 2027

September 2020 | 80 pages | ID: A8E7690DBC60EN
Grand View Research, Inc.

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Augmented Shopping Market Growth & Trends
The global augmented shopping market size is expected to reach USD 28.68 billion by 2027, registering a Compound Annual Growth Rate (CAGR) of 47.1% from 2020 to 2027, according to the new study conducted by Grand View Research, Inc. The introduction of augmented reality and the application of 3D technologies is revolutionizing the way consumer shops across online and in-store retail environments. The use of interactive technology is gradually replacing the product catalogs, where earlier consumers select their products from the catalogs. Currently, with the help of AR and 3D technology, consumers could choose, interact, and achieve dimensions of the product types ranging from the pairing of apparel to furniture and automotive while buying. Thus, the adaptation of augmented reality technology is revolutionizing the way of personalized consumer shopping experience.

The augmented shopping experience is gaining popularity with the rise in adoption of smartphones and endpoint devices. Currently, more than billions of smartphones can deliver augmented experiences virtually and in-store. According to a survey of retail executives, it was observed that more than 46% of the retail executives are planning to implement immersive technologies to improve customer experiences and provide higher customer satisfaction. Furthermore, recent advancement in AR technologies is expanding the capabilities of the shopping experience. For instance, in April 2019, NexTech AR Solutions Inc., an augmented reality technology solution provider, introduced sentiment analysis capabilities within its “Try-it-On” solution developed for the e-commerce industry. The updated solution uses computer vision technology to analyze shopper’s reactions by reading their facial expressions as they try on different products and further helps them provide recommendations based on sentiments.

Much like the retail and e-commerce vendors, automotive dealers, and auto OEMs have begun experimenting with AR technologies to boost sales. With the implementation of technology, automotive dealers could bridge the gap of displaying their full range of products and configurations in one platform. Using technology, consumers can interact with models by clicking on the banner ad and understanding vehicle parts and features better. For instance, in February 2019, Toyota (GB) PLC introduced an augmented reality app developed in partnership with Brandwidth, a U.K. based digital technology service provider. The application allows its customers to explore the insides of its model. Thus, the integration of technology helps in augmenting sales and improves the consumer shopping experience.

Augmented Shopping Market Report Highlights
  • The solution component segment held the largest market in 2019 with a revenue share of 59.7%, owing to the need to implement featured AR contents and applications across the online and offline store
  • The service component segment is projected to register a higher CAGR over the forecast period, owing to the need for effective implementation, training, and support services
  • The home goods and furniture application segment accounted for 22.9% market share in 2019, owing to the rise in the digitization of offline stores and the need to showcase their products while providing similar consumer experience digitally
  • The North American region dominated the market, accounting for 37.8% revenue share in 2019 and is anticipated to continue its dominance over the forecast period
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation and Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased database
  1.3.2. GVR’s internal database
  1.3.3. Secondary sources & third-party perspectives
  1.3.4. Primary research
1.4. Information Analysis
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Snapshot
2.2. Segment Outlook
  2.2.1. Global Augmented Shopping Market, 2016 - 2027
    2.2.1.1. Global Augmented Shopping Market, by region, 2016 - 2027
    2.2.1.2. Global Augmented Shopping Market, by component, 2016 - 2027
    2.2.1.3. Global Augmented Shopping Market, by application, 2016 - 2027

CHAPTER 3. AUGMENTED SHOPPING MARKET VARIABLES, TRENDS & SCOPE

3.1. Penetration & Growth prospect mapping
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
  3.3.1. Market driver analysis
    3.3.1.1. Growing demand for virtual try-on solutions and personalized buying experience
    3.3.1.2. The increasing investments on AR technology
  3.3.2. Market challenge/restraint analysis
    3.3.2.1. Higher AR hardware prices and need for sophisticated infrastructure to implement
3.4. Business Environment Analysis Tools
  3.4.1. Industry analysis - Porter’s five forces analysis
  3.4.2. PEST analysis
3.5. Augmented Shopping Market: Competitive Insights
  3.5.1. Major deals and strategic alliances
  3.5.2. Key company market ranking analysis, 2019

CHAPTER 4. AUGMENTED SHOPPING MARKET: COMPONENT ESTIMATES & TRENDS ANALYSIS

4.1. Component Market Analysis & Market Share, 2019 & 2027
  4.1.1. Solutions
    4.1.1.1. Global solutions market, by region, 2016 - 2027 (USD Million)
  4.1.2. Services
    4.1.2.1. Global services market, by region, 2016 - 2027 (USD Million)

CHAPTER 5. AUGMENTED SHOPPING MARKET: APPLICATION ESTIMATES & TRENDS ANALYSIS

5.1. Vertical Market Analysis & Market Share, 2019 & 2027
  5.1.1. Automotive
    5.1.1.1. Global automotive market, by region, 2016 - 2027 (USD Million)
  5.1.2. Home Goods & Furniture
    5.1.2.1. Global home goods & furniture market, by region, 2016 - 2027 (USD Million)
  5.1.3. Beauty & Cosmetics
    5.1.3.1. Global beauty & cosmetics market, by region, 2016 - 2027 (USD Million)
  5.1.4. Apparel Fittings
    5.1.4.1. Global apparel fittings market, by region, 2016 - 2027 (USD Million)
  5.1.5. Grocery Shopping
    5.1.5.1. Global grocery shopping market, by region, 2016 - 2027 (USD Million)
  5.1.6. Footwear
    5.1.6.1. Global footwear market, by region, 2016 - 2027 (USD Million)
  5.1.7. Others
    5.1.7.1. Global others market, by region, 2016 - 2027 (USD Million

CHAPTER 6. AUGMENTED SHOPPING MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

6.1. Regional Market Analysis & Market Share, 2019 & 2027
  6.1.1. North America
    6.1.1.1. North America augmented shopping market, by component, 2016 - 2027 (USD Million)
    6.1.1.2. North America augmented shopping market, by application, 2016 - 2027 (USD Million)
    6.1.1.3. The U.S.
      6.1.1.3.1. The U.S. augmented shopping market, by component, 2016 - 2027 (USD Million)
      6.1.1.3.2. The U.S. augmented shopping market, by application, 2016 - 2027 (USD Million)
    6.1.1.4. Canada
      6.1.1.4.1. Canada augmented shopping market, by component, 2016 - 2027 (USD Million)
      6.1.1.4.2. Canada augmented shopping market, by application, 2016 - 2027 (USD Million)
  6.1.2. Europe
    6.1.2.1. Europe augmented shopping market, by component, 2016 - 2027 (USD Million)
    6.1.2.2. Europe augmented shopping market, by application, 2016 - 2027 (USD Million)
    6.1.2.3. The U.K.
      6.1.2.3.1. The U.K. augmented shopping market, by component, 2016 - 2027 (USD Million)
      6.1.2.3.2. The U.K. augmented shopping market, by application, 2016 - 2027 (USD Million)
    6.1.2.4. Germany
      6.1.2.4.1. Germany augmented shopping market, by component, 2016 - 2027 (USD Million)
      6.1.2.4.2. Germany augmented shopping market, by application, 2016 - 2027 (USD Million)
  6.1.3. Asia Pacific
    6.1.3.1. Asia Pacific augmented shopping market, by component, 2016 - 2027 (USD Million)
    6.1.3.2. Asia Pacific augmented shopping market, by application, 2016 - 2027 (USD Million)
    6.1.3.3. China
      6.1.3.3.1. China augmented shopping market, by component, 2016 - 2027 (USD Million)
      6.1.3.3.2. China augmented shopping market, by application, 2016 - 2027 (USD Million)
    6.1.3.4. Japan
      6.1.3.4.1. Japan augmented shopping market, by component, 2016 - 2027 (USD Million)
      6.1.3.4.2. Japan augmented shopping market, by application, 2016 - 2027 (USD Million)
  6.1.4. Latin America
    6.1.4.1. Latin America augmented shopping market, by component, 2016 - 2027 (USD Million)
    6.1.4.2. Latin America augmented shopping market, by application, 2016 - 2027 (USD Million)
  6.1.5. The Middle East & Africa
    6.1.5.1. The Middle East & Africa augmented shopping market, by component, 2016 - 2027 (USD Million)
    6.1.5.2. The Middle East & Africa augmented shopping market, by application, 2016 - 2027 (USD Million)

CHAPTER 7. .COMPETITIVE LANDSCAPE

7.1. Company Profiles
  7.1.1. Apple Inc.
    7.1.1.1. Company overview
    7.1.1.2. Financial performance
    7.1.1.3. Product benchmarking
    7.1.1.4. Strategic initiatives
  7.1.2. Augment
    7.1.2.1. Company overview
    7.1.2.2. Financial performance
    7.1.2.3. Product benchmarking
    7.1.2.4. Strategic initiatives
  7.1.3. Blippar Ltd
    7.1.3.1. Company overview
    7.1.3.2. Financial performance
    7.1.3.3. Product benchmarking
    7.1.3.4. Strategic initiatives
  7.1.4. Google LLC
    7.1.4.1. Company overview
    7.1.4.2. Financial performance
    7.1.4.3. Product benchmarking
    7.1.4.4. Strategic initiatives
  7.1.5. Holition Ltd.
    7.1.5.1. Company overview
    7.1.5.2. Financial performance
    7.1.5.3. Product benchmarking
    7.1.5.4. Strategic initiatives
  7.1.6. Imaginate Technologies
    7.1.6.1. Company overview
    7.1.6.2. Financial performance
    7.1.6.3. Product benchmarking
    7.1.6.4. Strategic initiatives
  7.1.7. Marxent Labs LLC
    7.1.7.1. Company overview
    7.1.7.2. Financial performance
    7.1.7.3. Product benchmarking
    7.1.7.4. Strategic initiatives
  7.1.8. Microsoft
    7.1.8.1. Company overview
    7.1.8.2. Financial performance
    7.1.8.3. Product benchmarking
    7.1.8.4. Strategic initiatives
  7.1.9. PTC
    7.1.9.1. Company overview
    7.1.9.2. Financial performance
    7.1.9.3. Product benchmarking
    7.1.9.4. Strategic initiatives
  7.1.10. ViewAR GmbH
    7.1.10.1. Company overview
    7.1.10.2. Financial performance
    7.1.10.3. Product benchmarking
    7.1.10.4. Strategic initiatives
  7.1.11. Wikitude GmbH
    7.1.11.1. Company overview
    7.1.11.2. Financial performance
    7.1.11.3. Product benchmarking
    7.1.11.4. Strategic initiatives
  7.1.12. Zugara, Inc.
    7.1.12.1. Company overview
    7.1.12.2. Financial performance
    7.1.12.3. Product benchmarking
    7.1.12.4. Strategic initiatives
LIST OF TABLES

Table 1 List of Abbreviation
Table 2 Augmented shopping market, 2016 - 2027 (USD Million)
Table 3 Augmented shopping market, by region, 2016 - 2027 (USD Million)
Table 4 Augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 5 Augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 7 Global solutions market, by region, 2016 - 2027 (USD Million)
Table 8 Global services market, by region, 2016 - 2027 (USD Million)
Table 11 Global automotive market, by region, 2016 - 2027 (USD Million)
Table 12 Global home goods & furniture market, by region, 2016 - 2027 (USD Million)
Table 13 Global beauty & cosmetics market, by region, 2016 - 2027 (USD Million)
Table 14 Global apparel fittings market, by region, 2016 - 2027 (USD Million)
Table 15 Global grocery shopping market, by region, 2016 - 2027 (USD Million)
Table 16 Global footwear market, by region, 2016 - 2027 (USD Million)
Table 18 Global others market, by region, 2016 - 2027 (USD Million)
Table 19 North America augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 20 North America augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 22 The U.S. augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 23 The U.S. augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 25 Canada augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 26 Canada augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 28 Europe augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 29 Europe augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 31 The U.K. augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 32 The U.K. augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 34 Germany augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 35 Germany augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 37 Asia Pacific augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 38 Asia Pacific augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 40 China augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 41 China augmented shopping market by application, 2016 - 2027 (USD Million)
Table 46 Japan augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 47 Japan augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 49 Latin America augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 50 Latin America augmented shopping market, by application, 2016 - 2027 (USD Million)
Table 58 MEA augmented shopping market, by component, 2016 - 2027 (USD Million)
Table 59 MEA augmented shopping market, by application, 2016 - 2027 (USD Million)
LIST OF FIGURES

Fig. 1 Market research process
Fig. 2 Information procurement
Fig. 3 Market snapshot
Fig. 4 Augmented shopping market, 2016 - 2027 (USD Million)
Fig. 5 Market segmentation and scope
Fig. 6 Value chain analysis
Fig. 7 Market penetration & growth prospect mapping
Fig. 8 PEST Analysis
Fig. 9 Porter’s five forces analysis
Fig. 10 Key company market ranking analysis, 2019
Fig. 11 Component segment analysis & market share, 2019 & 2027
Fig. 12 Application segment analysis & market share, 2019 & 2027
Fig. 13 Regional segment analysis & market share, 2019 & 2027


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