Asia Pacific Underwear Market Size, Share & Trends Analysis Report By Gender (Men, Women), By Distribution Channel (Department Stores, Supermarkets, Underwear Shop, Online), By Region, And Segment Forecasts, 2025 - 2030
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Asia Pacific Underwear Market Growth & Trends
The Asia Pacific underwear market size is expected treach USD 40.76 billion by 2030, according ta new report by Grand View Research, Inc. The market is expected tgrow at a CAGR of 7.7% from 2025 t2030. The growth is mainly driven by evolving consumer preferences, increased disposable income, and rising awareness of premium and branded innerwear. With a shift in preference for comfortable, fashionable, and functional underwear, especially in countries like India, China, and Japan; brands are expanding their offerings tmeet diverse consumer demands. The trend toward urbanization and lifestyle upgrades is fostering greater demand for premium innerwear options.
Additionally, the growth of e-commerce and digital retail has made it easier for consumers taccess a wide range of brands and styles, further boosting market growth. Key drivers include a surge in younger consumers whvalue style and comfort, the growing influence of international brands, and a heightened focus on sustainability, prompting companies tinvest in eco-friendly materials.
The competitive landscape is marked by the presence of both established players, such as Jockey, Triumph, and Wacoal, and emerging local brands that are tapping intregional trends and offering price-competitive products. As the market continues tgrow, innovation, brand differentiation, and digital marketing strategies are becoming critical for capturing consumer loyalty in the Asia Pacific market for underwear.
Asia Pacific Underwear Market Report Highlights
Asia Pacific Underwear Market Growth & Trends
The Asia Pacific underwear market size is expected treach USD 40.76 billion by 2030, according ta new report by Grand View Research, Inc. The market is expected tgrow at a CAGR of 7.7% from 2025 t2030. The growth is mainly driven by evolving consumer preferences, increased disposable income, and rising awareness of premium and branded innerwear. With a shift in preference for comfortable, fashionable, and functional underwear, especially in countries like India, China, and Japan; brands are expanding their offerings tmeet diverse consumer demands. The trend toward urbanization and lifestyle upgrades is fostering greater demand for premium innerwear options.
Additionally, the growth of e-commerce and digital retail has made it easier for consumers taccess a wide range of brands and styles, further boosting market growth. Key drivers include a surge in younger consumers whvalue style and comfort, the growing influence of international brands, and a heightened focus on sustainability, prompting companies tinvest in eco-friendly materials.
The competitive landscape is marked by the presence of both established players, such as Jockey, Triumph, and Wacoal, and emerging local brands that are tapping intregional trends and offering price-competitive products. As the market continues tgrow, innovation, brand differentiation, and digital marketing strategies are becoming critical for capturing consumer loyalty in the Asia Pacific market for underwear.
Asia Pacific Underwear Market Report Highlights
- Based on gender, the women segment accounted for the largest revenue share of 64.8% in 2024. The cultural shifts promote acceptance of diverse body shapes and sizes, women in the region are actively seeking brands that cater tvarious body types with inclusive sizing options.
- The sales of underwear through online channels are anticipated tgrow at a CAGR of 8.6% from 2025 t2030. Online platforms allow consumers tbrowse and purchase underwear from the comfort of their homes, which is particularly valuable for those in busy urban centers or remote areas with limited access tphysical stores.
- The underwear market in India is projected tgrow at a CAGR of 12.5% from 2025 t2030 fueled by rising disposable incomes, urbanization, and changing social attitudes toward personal care and fashion.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Genders & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Information & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook
CHAPTER 3. ASIA PACIFIC UNDERWEAR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales & Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis-
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. ASIA PACIFIC UNDERWEAR MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
CHAPTER 5. ASIA PACIFIC UNDERWEAR MARKET: GENDER ESTIMATES & TREND ANALYSIS
5.1. Gender Movement Analysis & Market Share, 2024 & 2030
5.2. Men
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Women
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. ASIA PACIFIC UNDERWEAR MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.2. Food Service
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Department Stores
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Supermarkets
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5. Underwear Shop
6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6. Online
6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6.2. Company Owned Website
6.6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6.3. E-commerce
6.6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.7. Others
6.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. ASIA PACIFIC UNDERWEAR MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Regional Movement Analysis & Market Share, 2024 & 2030
7.2. Asia Pacific
7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.2. China
7.2.2.1. Key country dynamics
7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.3. Hong Kong
7.2.3.1. Key country dynamics
7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.4. Taiwan
7.2.4.1. Key country dynamics
7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.5. South Korea
7.2.5.1. Key country dynamics
7.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.6. Indonesia
7.2.6.1. Key country dynamics
7.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.7. Philippines
7.2.7.1. Key country dynamics
7.2.7.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.8. Vietnam
7.2.8.1. Key country dynamics
7.2.8.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.9. Thailand
7.2.9.1. Key country dynamics
7.2.9.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.10. Malaysia
7.2.10.1. Key country dynamics
7.2.10.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.11. Singapore
7.2.11.1. Key country dynamics
7.2.11.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.12. India
7.2.2.1 Key country dynamics
7.2.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. COMPETITIVE ANALYSIS
8.1. Recent developments & impact analysis by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Gender Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Wacoal Holdings Corp.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Gender Benchmarking
8.9.1.4. Strategic Initiatives
8.9.2. Aimer Group
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Gender Benchmarking
8.9.2.4. Strategic Initiatives
8.9.3. Triumph International
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Gender Benchmarking
8.9.3.4. Strategic Initiatives
8.9.4. Jockey
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Gender Benchmarking
8.9.4.4. Strategic Initiatives
8.9.5. Uniqlo
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Gender Benchmarking
8.9.5.4. Strategic Initiatives
8.9.6. Sabina
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Gender Benchmarking
8.9.6.4. Strategic Initiatives
8.9.7. BYC Co., Ltd.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Gender Benchmarking
8.9.7.4. Strategic Initiatives
8.9.8. Lux Industries Ltd.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Gender Benchmarking
8.9.8.4. Strategic Initiatives
8.9.9. Rupa & Co. Ltd.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Gender Benchmarking
8.9.9.4. Strategic Initiatives
8.9.10. Dollar Industries Ltd.
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Gender Benchmarking
8.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Genders & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Information & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook
CHAPTER 3. ASIA PACIFIC UNDERWEAR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales & Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis-
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. ASIA PACIFIC UNDERWEAR MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
CHAPTER 5. ASIA PACIFIC UNDERWEAR MARKET: GENDER ESTIMATES & TREND ANALYSIS
5.1. Gender Movement Analysis & Market Share, 2024 & 2030
5.2. Men
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Women
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. ASIA PACIFIC UNDERWEAR MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.2. Food Service
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Department Stores
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Supermarkets
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5. Underwear Shop
6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6. Online
6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6.2. Company Owned Website
6.6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6.3. E-commerce
6.6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.7. Others
6.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. ASIA PACIFIC UNDERWEAR MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Regional Movement Analysis & Market Share, 2024 & 2030
7.2. Asia Pacific
7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.2. China
7.2.2.1. Key country dynamics
7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.3. Hong Kong
7.2.3.1. Key country dynamics
7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.4. Taiwan
7.2.4.1. Key country dynamics
7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.5. South Korea
7.2.5.1. Key country dynamics
7.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.6. Indonesia
7.2.6.1. Key country dynamics
7.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.7. Philippines
7.2.7.1. Key country dynamics
7.2.7.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.8. Vietnam
7.2.8.1. Key country dynamics
7.2.8.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.9. Thailand
7.2.9.1. Key country dynamics
7.2.9.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.10. Malaysia
7.2.10.1. Key country dynamics
7.2.10.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.11. Singapore
7.2.11.1. Key country dynamics
7.2.11.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.12. India
7.2.2.1 Key country dynamics
7.2.2.2 Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. COMPETITIVE ANALYSIS
8.1. Recent developments & impact analysis by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Gender Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Wacoal Holdings Corp.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Gender Benchmarking
8.9.1.4. Strategic Initiatives
8.9.2. Aimer Group
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Gender Benchmarking
8.9.2.4. Strategic Initiatives
8.9.3. Triumph International
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Gender Benchmarking
8.9.3.4. Strategic Initiatives
8.9.4. Jockey
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Gender Benchmarking
8.9.4.4. Strategic Initiatives
8.9.5. Uniqlo
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Gender Benchmarking
8.9.5.4. Strategic Initiatives
8.9.6. Sabina
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Gender Benchmarking
8.9.6.4. Strategic Initiatives
8.9.7. BYC Co., Ltd.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Gender Benchmarking
8.9.7.4. Strategic Initiatives
8.9.8. Lux Industries Ltd.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Gender Benchmarking
8.9.8.4. Strategic Initiatives
8.9.9. Rupa & Co. Ltd.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Gender Benchmarking
8.9.9.4. Strategic Initiatives
8.9.10. Dollar Industries Ltd.
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Gender Benchmarking
8.9.10.4. Strategic Initiatives
