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Artificial Intelligence (AI) Market by Technology (Machine Learning, Natural Language Processing (NLP), Image Processing, and Speech Recognition), Application & Geography - Global Forecast to 2020

February 2016 | 151 pages | ID: A4B205786F0EN
MarketsandMarkets

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“Diversified application areas are expected to drive the artificial intelligence market”

The artificial intelligence market is estimated to grow from USD 419.7 million in 2014 to USD 5.05 billion by 2020, at a CAGR of 53.65% from 2015 to 2020. This growth can be attributed to the factors such as diversified application areas, improved productivity, and increased customer satisfaction.

“Machine learning technology to gain maximum traction during the forecast period”

The machine learning technology is expected to account for the largest share of the overall AI market duing the forecast period. In addition, due to the increase in demand for AI from the media & advertising and finance sectors, the artificial intelligence market is expected to gain traction in the next five years. The machine learning technology market for the retail, healthcare, law, and oil & gas sectors is also expected to witness growth during the forecast period.

“APAC expected to be the fastest-growing market”

The AI market in APAC is expected to grow at the highest CAGR between 2015 and 2020. The rapid adoption of the machine learning technology in the advertising & media, finance, and retail sectors in this region and increase in the usage of natural language processing technology are contributing to the growth of the artificial intelligence market in APAC.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were also conducted with key people in the market. The break-up of profiles of primary participants is given below.
  • By Company Type: Tier 1%–45%, Tier 2%–35% and Tier 3%–20%
  • By Designation: C-level – 50%, Director level – 35%, Others – 15%
  • By Region: North America – 45%, Europe – 20%, APAC – 30%, RoW – 5%
Due to the increasing demand for solutions to complex financial problems and healthcare solutions pertaining to clinical trials and related studies, the artificial intelligence market has huge opportunities to flourish in the next five years.

Some of the key players in the artificial intelligence market profiled in this report are:

1. IBM Corp. (U.S.)
2. Microsoft Corp. (U.S.)
3. Google Inc. (U.S.)
4. IPsoft (U.S.)
5. Rocket Fuel Inc. (U.S.)
6. Kensho Technologies, Inc. (U.S.)
7. Sentient Technologies (U.S.)
8. FinGenius Corp. (U.K.)
9. Mobileye N.V. (Israel)
10. Zephyr Health (U.S.)

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the artificial intelligence market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different applications and regions.
2. The report would help stakeholders to understand the pulse of the market and provides them with the information on key market drivers, restraints, challenges, and opportunities.

This report would help stakeholders to better understand their competitors and gain more insights to enhance their position in the business. The competitive landscape section includes competitor ecosystem, new product develpoments, partnerships, and mergers & acquisitions.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
    2.1.1.1 Key Data from Secondary Sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Key Data from Primary Sources
    2.1.2.2 Key Industry Insights
    2.1.2.3 Breakdown of Primaries
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES IN THE ARTIFICIAL INTELLIGENCE MARKET
4.2 ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY
4.3 ARTIFICIAL INTELLIGENCE MARKET, BY APPLICATION
4.4 ARTIFICIAL INTELLIGENCE MARKET, BY REGION

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
  5.2.1 DRIVERS
    5.2.1.1 Diversified application sectors for artificial intelligence
    5.2.1.2 Increasing demand for artificial intelligence to enhance productivity
    5.2.1.3 Rising demand for artificial intelligence for improving customer satisfaction
  5.2.2 RESTRAINTS
    5.2.2.1 Objections regarding the use of AI by industry experts
    5.2.2.2 Lack of skilled workforce
  5.2.3 OPPORTUNITIES
    5.2.3.1 Growing areas of applications for artificial intelligence
  5.2.4 CHALLENGES
    5.2.4.1 Creating models and mechanism of artificial intelligence

6 INDUSTRY TRENDS

6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
  6.2.1 KEY INFLUENCERS
6.3 PORTER’S FIVE FORCES MODEL
  6.3.1 THREATS OF NEW ENTRANTS
  6.3.2 THREATS OF SUBSTITUTES
  6.3.3 BARGAINING POWER OF SUPPLIERS
  6.3.4 INDUSTRY RIVALRY
  6.3.5 BARGAINING POWER OF BUYERS

7 ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY

7.1 INTRODUCTION
7.2 MACHINE LEARNING
  7.2.1 DEEP LEARNING
7.3 NATURAL LANGUAGE PROCESSING (NLP)
7.4 IMAGE PROCESSING
7.5 SPEECH RECOGNITION

8 ARTIFICIAL INTELLIGENCE BY HARDWARE & SERVICE

8.1 ARTIFICIAL INTELLIGENCE BY HARDWARE
  8.1.1 COMPUTER / GPU CHIP
  8.1.2 CLOUD
  8.1.3 OTHERS
8.2 ARTIFICIAL INTELLIGENCE BY SERVICE
  8.2.1 INSTALLATION
  8.2.2 TRAINING
  8.2.3 SUPPORT & MAINTENANCE

9 ARTIFICIAL INTELLIGENCE MARKET, BY APPLICATION

9.1 INTRODUCTION
  9.1.1 MEDIA & ADVERTISING
  9.1.2 FINANCE
  9.1.3 RETAIL
  9.1.4 HEALTHCARE
  9.1.5 AUTOMOTIVE & TRANSPORTATION
  9.1.6 AGRICULTURE
  9.1.7 LAW
  9.1.8 OIL & GAS
  9.1.9 OTHERS

10 ARTIFICIAL INTELLIGENCE MARKET, BY GEOGRAPHY

10.1 INTRODUCTION
10.2 NORTH AMERICA
  10.2.1 U.S.
  10.2.2 CANADA
  10.2.3 MEXICO
10.3 APAC
  10.3.1 JAPAN
  10.3.2 CHINA
  10.3.3 SOUTH KOREA
  10.3.4 INDIA
  10.3.5 REST OF APAC
10.4 EUROPE
  10.4.1 U.K.
  10.4.2 SWEDEN
  10.4.3 GERMANY
  10.4.4 FRANCE
10.5 REST OF THE WORLD

11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW
11.2 MARKET RANKING ANALYSIS: ARTIFICIAL INTELLIGENCE MARKET
11.3 STARTUP SCENARIO
  11.3.1 STARTUP COMPANIES VS. VENTURE CAPITALIST: 2014
11.4 COMPETITIVE SITUATION
  11.4.1 NEW PRODUCT LAUNCHES
  11.4.2 MERGERS & ACQUISITIONS
  11.4.3 EXPANSIONS, JOINT VENTURES, CONTRACTS, AND PARTNERSHIPS

12 COMPANY PROFILES

(Overview, Products and Services, Financials, Strategy & Development)*

12.1 INTRODUCTION
12.2 GOOGLE INC.
12.3 IBM CORP.
12.4 MICROSOFT CORP.
12.5 IPSOFT
12.6 ROCKET FUEL INC.
12.7 FINGENIUS LTD.
12.8 KENSHO TECHNOLOGIES, INC.
12.9 MOBILEYE N.V.
12.10 SENTIENT TECHNOLOGIES
12.11 ZEPHYR HEALTH INC.

*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

13 APPENDIX

13.1 INSIGHTS OF INDUSTRY EXPERTS
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
13.4 AVAILABLE CUSTOMIZATIONS
13.5 RELATED REPORTS

LIST OF TABLES

Table 1 ARTIFICIAL INTELLIGENCE : DRIVER ANALYSIS
Table 2 ARTIFICIAL INTELLIGENCE: RESTRAINTS ANALYSIS
Table 3 ARTIFICIAL INTELLIGENCE: OPPORTUNITY ANALYSIS
Table 4 ARTIFICIAL INTELLIGENCE: CHALLENGE ANALYSIS
Table 5 ARTIFICIAL INTELLIGENCE MARKET SIZE, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 6 MACHINE LEARNING TECHNOLOGY MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 7 NATURAL LANGUAGE PROCESSING TECHNOLOGY MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 8 IMAGE PROCESSING TECHNOLOGY MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 9 SPEECH RECOGNITION TECHNOLOGY MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 10 ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 11 ARTIFICIAL INTELLIGENCE MARKET FOR MEDIA & ADVERTISING, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 12 ARTIFICIAL INTELLIGENCE MARKET FOR MEDIA & ADVERTISING , BY GEOGRAPHY, 2013–2020 (USD MILLION)
Table 13 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR FINANCE, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 14 ARTIFICIAL INTELLIGENCE MARKET FOR FINANCE, BY GEOGRAPHY, 2013–2020 (USD MILLION)
Table 15 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR RETAIL, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 16 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR RETAIL, BY GEOGRAPHY, 2013–2020 (USD MILLION)
Table 17 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR HEALTHCARE, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 18 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR HEALTHCARE, BY GEOGRAPHY, 2013–2020 (USD MILLION)
Table 19 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR AUTOMOTIVE & TRANSPORTATION, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 20 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY 2013–2020 (USD MILLION)
Table 21 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR AGRICULTURE, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 22 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR AGRICULTURE, BY GEOGRAPHY, 2013–2020 (USD MILLION)
Table 23 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR LAW, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 24 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR LAW, BY GEOGRAPHY, 2013–2020 (USD MILLION)
Table 25 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR OIL & GAS, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 26 OIL & GAS MARKET SIZE, BY GEOGRAPHY 2013–2020 (USD MILLION)
Table 27 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR OTHERS, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 28 ARTIFICIAL INTELLIGENCE MARKET SIZE FOR OTHERS, BY GEOGRAPHY, 2013–2020 (USD MILLION)
Table 29 ARTIFICIAL INTELLIGENCE MARKET SIZE, BY GEOGRAPHY, 2013–2020 (USD MILLION)
Table 30 NORTH AMERICA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 31 NORTH AMERICA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 32 NORTH AMERICA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 33 NORTH AMERICA: ARTIFICIAL INTELLIGENCE MARKET SIZE, MEDIA & ADVERTISING, BY COUNTRY, 2013–2020 (USD MILLION)
Table 34 NORTH AMERICA: ARTIFICIAL INTELLIGENCE MARKET SIZE, FINANCE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 35 NORTH AMERICA: ARTIFICIAL INTELLIGENCE MARKET SIZE, HEALTHCARE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 36 NORTH AMERICA ARTIFICIAL INTELLIGENCE MARKET SIZE, RETAIL, BY COUNTRY, 2013–2020 (USD MILLION)
Table 37 NORTH AMERICA ARTIFICIAL INTELLIGENCE MARKET SIZE, AUTOMOTIVE & TRANSPORTATION, BY COUNTRY, 2013–2020 (USD MILLION)
Table 38 NORTH AMERICA ARTIFICIAL INTELLIGENCE MARKET SIZE, AGRICULTURE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 39 NORTH AMERICA ARTIFICIAL INTELLIGENCE MARKET SIZE, LAW, BY COUNTRY, 2013–2020 (USD MILLION)
Table 40 NORTH AMERICA ARTIFICIAL INTELLIGENCE MARKET SIZE, OIL & GAS, BY COUNTRY, 2013–2020 (USD MILLION)
Table 41 NORTH AMERICA ARTIFICIAL INTELLIGENCE MARKET SIZE, OTHERS, BY COUNTRY, 2013–2020 (USD MILLION)
Table 42 U.S.: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 43 CANADA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 44 MEXICO: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 45 APAC: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 46 APAC: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 47 JAPAN: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 48 CHINA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 49 SOUTH KOREA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD THOUSAND)
Table 50 INDIA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD THOUSAND)
Table 51 REST OF APAC: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD THOUSAND)
Table 52 EUROPE: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION)
Table 53 EUROPE: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 54 U.K.: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 55 SWEDEN: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 56 GERMANY: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 57 FRANCE: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 58 ROW: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 59 ROW: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 60 ROW: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY TECHNOLOGY, 2013–2020 (USD MILLION)
Table 61 SOUTH AMERICA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 62 MIDDLE EAST & AFRICA: ARTIFICIAL INTELLIGENCE MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION)
Table 63 NEW PRODUCT LAUNCHES, 2014–2015
Table 64 MERGERS & ACQUISITIONS, 2012–2015
Table 65 EXPANSIONS, JOINT VENTURES, CONTRACTS, AND PARTNERSHIPS, 2012-2015

LIST OF FIGURES

Figure 1 GLOBAL ARTIFICIAL INTELLIGENCE MARKET: RESEARCH DESIGN
Figure 2 ARTIFICIAL INTELLIGENCE MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 3 ARTIFICIAL INTELLIGENCE MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 4 DATA TRIANGULATION
Figure 5 MACHINE LEARNING EXPECTED TO DOMINATE THE ARTIFICIAL INTELLIGENCE MARKET DURING THE FORECAST PERIOD
Figure 6 ARTIFICIAL INTELLIGENCE SNAPSHOT (2014–2020): HEALTHCARE SEGMENT EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 7 NORTH AMERICA ACCOUNTED FOR THE LARGEST SHARE OF ARTIFICIAL INTELLIGENCE MARKET IN 2015
Figure 8 THE ARTIFICIAL INTELLIGENCE MARKET EXPECTED TO GROW AT HIGH CAGR DURING THE FORECAST PERIOD
Figure 9 NATURAL LANGUAGE PROCESSING TECHNOLOGY EXPECTED TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
Figure 10 MEDIA & ADVERTISING: THE LARGEST APPLICATION SECTOR FOR ARTIFICIAL INTELLIGENCE IN 2015
Figure 11 GROWTH IN APAC EXPECTED TO BE DRIVEN BY EMERGING ECONOMIES SUCH AS CHINA & INDIA
Figure 12 NORTH AMERICA EXPECTED TO HOLD THE LARGEST SHARE OF THE GLOBAL ARTIFICIAL INTELLIGENCE MARKET, BASED ON APPLICATION, DURING THE FORECAST PERIOD
Figure 13 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR THE ARTIFICIAL INTELLIGENCE MARKET
Figure 14 VALUE CHAIN ANALYSIS: MAJOR VALUE ADDITION IS DONE DURING THE SOFTWARE DEVELOPMENT PHASE
Figure 15 PORTER’S FIVE FORCES ANALYSIS: ARTIFICIAL INTELLIGENCE
Figure 16 PORTERS ANALYSIS: ARTIFICIAL INTELLIGENCE
Figure 17 ARTIFICIAL INTELLIGENCE : THREATS OF NEW ENTRANTS
Figure 18 ARTIFICIAL INTELLIGENCE : THREATS OF SUBSTITUTES
Figure 19 ARTIFICIAL INTELLIGENCE : BARGAINING POWER OF SUPPLIERS
Figure 20 ARTIFICIAL INTELLIGENCE : INDUSTRY RIVALRY
Figure 21 ARTIFICIAL INTELLIGENCE : BARGAINING POWER OF BUYERS
Figure 22 ARTIFICIAL INTELLIGENCE MARKET SEGMENTATION
Figure 23 MACHINE LEARNING TECHNOLOGY HELD THE LARGEST MARKET FOR ARTIFICIAL INTELLIGENCE IN 2015 AND EXPECTED TO CONTINUE ITS DOMINANCE DURING THE FORECAST PERIOD
Figure 24 THE FINANCE SECTOR DOMINATED THE AI MARKET FOR NATURAL LANGUAGE PROCESSING TECHNOLOGY IN 2015
Figure 25 ARTIFICIAL INTELLIGENCE MARKET SEGMENTATION, BY SERVICE
Figure 26 ARTIFICIAL INTELLIGENCE MARKET: SEGMENTATION
Figure 27 THE AI MARKET FOR THE HEALTHCARE SECTOR EXPECTED TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
Figure 28 NATURAL LANGUAGE PROCESSING LIKELY TO EXHIBIT HIGHEST GROWTH RATE IN THE ARTIFICIAL INTELLIGENCE MARKET FOR THE FINANCE SECTOR
Figure 29 THE MACHINE LEARNING MARKET FOR THE HEALTHCARE SECTOR EXPECTED TO DOMINATE THE OVERALL AI MARKET
Figure 30 THE NATURAL LANGUAGE PROCESSING MARKET FOR THE LAW SECTOR EXPECTED TO GROW AT HIGH CAGR DURING THE FORECAST PERIOD
Figure 31 GEOGRAPHIC SNAPSHOT (2014): RAPIDLY GROWING MARKETS SUCH AS CHINA AND INDIA ARE EMERGING AS THE NEW HOT SPOTS
Figure 32 APAC EXPECTED TO BE THE FASTEST GROWING MARKET FOR ARTIFICIAL INTELLIGENCE MARKET DURING THE FORECAST PERIOD
Figure 33 ARTIFICIAL INTELLIGENCE MARKET SNAPSHOT FOR NORTH AMERICA: DEMAND EXPECTED TO BE DRIVEN BY THE MEDIA & ADVERTISING SECTOR
Figure 34 ARTIFICIAL INTELLIGENCE MARKET SNAPSHOT FOR APAC: DEMAND EXPECTED TO BE DRIVEN BY THE MACHINE LEARNING TECHNOLOGY
Figure 35 EUROPE ARTIFICIAL INTELLIGENCE MARKET SNAPSHOT: DEMAND EXPECTED TO BE DRIVEN BY THE ADVERTISING SECTOR
Figure 36 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND MERGERS & ACQUISITIONS AS THE KEY GROWTH STRATEGIES (2013 –2015)
Figure 37 ARTIFICIAL INTELLIGENCE MARKET: MARKET RANKING ANALYSIS
Figure 38 STARTUP COMPANY FUNDING: 2014
Figure 39 MARKET EVOLUTION FRAMEWORK: SIGNIFICANT NEW PRODUCT LAUNCHES FUELED GROWTH AND INNOVATION FROM 2014 TO 2015
Figure 40 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY FROM 2013 TO 2015
Figure 41 GOOGLE INC.: COMPANY SNAPSHOT
Figure 42 GOOGLE INC.: SWOT ANALYSIS
Figure 43 IBM CORP.: COMPANY SNAPSHOT
Figure 44 IBM CORP.: SWOT ANALYSIS
Figure 45 MICROSOFT CORP.: COMPANY SNAPSHOT
Figure 46 MICROSOFT CORP.: SWOT ANALYSIS
Figure 47 ROCKET FUEL INC.: COMPANY SNAPSHOT


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