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App Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

September 2022 | 147 pages | ID: ADC43CDD6945EN
IMARC Group

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The global app analytics market size reached US$ 1,750 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 5,789 Million by 2027, exhibiting a growth rate (CAGR) of 22.02% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

App analytics captures, analyzes, and delivers meaningful insights from application usage and metrics to improve customer experience and business outcomes. It provides unprecedented data about the response time, counts, exceptions, custom metrics, dependency rates, request and failure rates, page views and load performance, host diagnostics, and diagnostic trace logs. Apart from this, it offers real-time analysis through visualization of data, which allows enterprises to troubleshoot performance and root cause issues. It can also analyze data in different contexts, capture application data without writing new code, handle big data center needs, and analyze streaming data and log files quickly.

App Analytics Market Trends:
Nowadays, numerous companies use continuous integration and delivery development paradigms, which increases the need to measure the performance of web, mobile and desktop applications. This represents one of the major drivers positively influencing the adoption of app analytics worldwide. It also helps these companies in identifying the location and cause of performance problems in a network or server. Apart from this, app analytics is gaining traction in the retail sector as it allows enterprises to monitor performance across complex operational silos and translate real-time data into insights. It is also used to improve efficiency, track marketing return on investment (ROI), and measure usage patterns. Moreover, it enables developers to build software and fix bugs quickly. It acts as a mobile app analytics tool that provides information about the number of users and the geographical distribution of the software. This, in turn, is projected to expand the use of app analytics in the banking, financial services, and insurance (BFSI), media and entertainment, logistics, and telecom and information and technology (IT) industries.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global app analytics market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, component, deployment mode, application and industry vertical.

Breakup by Type:

Mobile App Analytics
Web App Analytics

Breakup by Component:

Software
Services

Breakup by Deployment Mode:

On-premises
Cloud-based

Breakup by Application:

Marketing Analytics
Performance Analytics
In-App Analytics
Revenue Analytics
Others

Breakup by Industry Vertical:

Gaming and Entertainment
Social Media
IT and Telecom
Health and Fitness
Travel and Hospitality
Retail and E-commerce
Education and Learning
BFSI
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Amazon Web Services Inc., App Annie, AppDynamics Inc (Cisco Systems Inc.), Apptentive Inc., Clevertap, Countly, Flurry, International Business Machines Corporation, Mixpanel, Taplytics Inc. and Upland Software Inc.

Key Questions Answered in This Report:
How has the global app analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global app analytics market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the component?
What is the breakup of the market based on the deployment mode?
What is the breakup of the market based on the application?
What is the breakup of the market based on the industry vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global app analytics market and who are the key players?
What is the degree of competition in the industry?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL APP ANALYTICS MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY TYPE

6.1 Mobile App Analytics
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Web App Analytics
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY COMPONENT

7.1 Software
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Services
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY DEPLOYMENT MODE

8.1 On-premises
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Cloud-based
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY APPLICATION

9.1 Marketing Analytics
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Performance Analytics
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 In-App Analytics
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Revenue Analytics
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Others
  9.5.1 Market Trends
  9.5.2 Market Forecast

10 MARKET BREAKUP BY INDUSTRY VERTICAL

10.1 Gaming and Entertainment
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 Social Media
  10.2.1 Market Trends
  10.2.2 Market Forecast
10.3 IT and Telecom
  10.3.1 Market Trends
  10.3.2 Market Forecast
10.4 Health and Fitness
  10.4.1 Market Trends
  10.4.2 Market Forecast
10.5 Travel and Hospitality
  10.5.1 Market Trends
  10.5.2 Market Forecast
10.6 Retail and E-commerce
  10.6.1 Market Trends
  10.6.2 Market Forecast
10.7 Education and Learning
  10.7.1 Market Trends
  10.7.2 Market Forecast
10.8 BFSI
  10.8.1 Market Trends
  10.8.2 Market Forecast
10.9 Others
  10.9.1 Market Trends
  10.9.2 Market Forecast

11 MARKET BREAKUP BY REGION

11.1 North America
  11.1.1 United States
    11.1.1.1 Market Trends
    11.1.1.2 Market Forecast
  11.1.2 Canada
    11.1.2.1 Market Trends
    11.1.2.2 Market Forecast
11.2 Asia-Pacific
  11.2.1 China
    11.2.1.1 Market Trends
    11.2.1.2 Market Forecast
  11.2.2 Japan
    11.2.2.1 Market Trends
    11.2.2.2 Market Forecast
  11.2.3 India
    11.2.3.1 Market Trends
    11.2.3.2 Market Forecast
  11.2.4 South Korea
    11.2.4.1 Market Trends
    11.2.4.2 Market Forecast
  11.2.5 Australia
    11.2.5.1 Market Trends
    11.2.5.2 Market Forecast
  11.2.6 Indonesia
    11.2.6.1 Market Trends
    11.2.6.2 Market Forecast
  11.2.7 Others
    11.2.7.1 Market Trends
    11.2.7.2 Market Forecast
11.3 Europe
  11.3.1 Germany
    11.3.1.1 Market Trends
    11.3.1.2 Market Forecast
  11.3.2 France
    11.3.2.1 Market Trends
    11.3.2.2 Market Forecast
  11.3.3 United Kingdom
    11.3.3.1 Market Trends
    11.3.3.2 Market Forecast
  11.3.4 Italy
    11.3.4.1 Market Trends
    11.3.4.2 Market Forecast
  11.3.5 Spain
    11.3.5.1 Market Trends
    11.3.5.2 Market Forecast
  11.3.6 Russia
    11.3.6.1 Market Trends
    11.3.6.2 Market Forecast
  11.3.7 Others
    11.3.7.1 Market Trends
    11.3.7.2 Market Forecast
11.4 Latin America
  11.4.1 Brazil
    11.4.1.1 Market Trends
    11.4.1.2 Market Forecast
  11.4.2 Mexico
    11.4.2.1 Market Trends
    11.4.2.2 Market Forecast
  11.4.3 Others
    11.4.3.1 Market Trends
    11.4.3.2 Market Forecast
11.5 Middle East and Africa
  11.5.1 Market Trends
  11.5.2 Market Breakup by Country
  11.5.3 Market Forecast

12 SWOT ANALYSIS

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 VALUE CHAIN ANALYSIS

14 PORTERS FIVE FORCES ANALYSIS

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 PRICE ANALYSIS

16 COMPETITIVE LANDSCAPE

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
  16.3.1 Adobe Inc.
    16.3.1.1 Company Overview
    16.3.1.2 Product Portfolio
    16.3.1.3 Financials
    16.3.1.4 SWOT Analysis
  16.3.2 Amazon Web Services Inc.
    16.3.2.1 Company Overview
    16.3.2.2 Product Portfolio
    16.3.2.3 Financials
    16.3.2.4 SWOT Analysis
  16.3.3 App Annie
    16.3.3.1 Company Overview
    16.3.3.2 Product Portfolio
  16.3.4 AppDynamics Inc (Cisco Systems Inc.)
    16.3.4.1 Company Overview
    16.3.4.2 Product Portfolio
  16.3.5 Apptentive Inc.
    16.3.5.1 Company Overview
    16.3.5.2 Product Portfolio
  16.3.6 Clevertap
    16.3.6.1 Company Overview
    16.3.6.2 Product Portfolio
  16.3.7 Countly
    16.3.7.1 Company Overview
    16.3.7.2 Product Portfolio
  16.3.8 Flurry
    16.3.8.1 Company Overview
    16.3.8.2 Product Portfolio
  16.3.9 International Business Machines Corporation
    16.3.9.1 Company Overview
    16.3.9.2 Product Portfolio
    16.3.9.3 Financials
    16.3.9.4 SWOT Analysis
  16.3.10 Mixpanel
    16.3.10.1 Company Overview
    16.3.10.2 Product Portfolio
  16.3.11 Taplytics Inc.
    16.3.11.1 Company Overview
    16.3.11.2 Product Portfolio
  16.3.12 Upland Software Inc.
    16.3.12.1 Company Overview
    16.3.12.2 Product Portfolio
    16.3.12.3 Financials

LIST OF TABLES

Table 1: Global: App Analytics Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: App Analytics Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: App Analytics Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 4: Global: App Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2022-2027
Table 5: Global: App Analytics Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 6: Global: App Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2022-2027
Table 7: Global: App Analytics Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 8: Global: App Analytics Market: Competitive Structure
Table 9: Global: App Analytics Market: Key Players

LIST OF FIGURES

Figure 1: Global: App Analytics Market: Major Drivers and Challenges
Figure 2: Global: App Analytics Market: Sales Value (in Million US$), 2016-2021
Figure 3: Global: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Global: App Analytics Market: Breakup by Type (in %), 2021
Figure 5: Global: App Analytics Market: Breakup by Component (in %), 2021
Figure 6: Global: App Analytics Market: Breakup by Deployment Mode (in %), 2021
Figure 7: Global: App Analytics Market: Breakup by Application (in %), 2021
Figure 8: Global: App Analytics Market: Breakup by Industry Vertical (in %), 2021
Figure 9: Global: App Analytics Market: Breakup by Region (in %), 2021
Figure 10: Global: App Analytics (Mobile App Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: App Analytics (Mobile App Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: App Analytics (Web App Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: App Analytics (Web App Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: App Analytics (Software) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: App Analytics (Software) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: App Analytics (Services) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: App Analytics (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: App Analytics (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: App Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: App Analytics (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: App Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: App Analytics (Marketing Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: App Analytics (Marketing Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: App Analytics (Performance Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: App Analytics (Performance Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: App Analytics (In-App Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: App Analytics (In-App Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: App Analytics (Revenue Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: App Analytics (Revenue Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: App Analytics (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: App Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: App Analytics (Gaming and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: App Analytics (Gaming and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: App Analytics (Social Media) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: App Analytics (Social Media) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: App Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: App Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Global: App Analytics (Health and Fitness) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Global: App Analytics (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Global: App Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Global: App Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Global: App Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Global: App Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Global: App Analytics (Education and Learning) Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Global: App Analytics (Education and Learning) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Global: App Analytics (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Global: App Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Global: App Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Global: App Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: North America: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: North America: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: United States: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: United States: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Canada: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Canada: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Asia-Pacific: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Asia-Pacific: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: China: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: China: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Japan: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Japan: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: India: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: India: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: South Korea: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: South Korea: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Australia: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Australia: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Indonesia: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Indonesia: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Others: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Europe: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Europe: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Germany: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Germany: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: France: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: France: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: United Kingdom: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: United Kingdom: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Italy: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Italy: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Spain: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Spain: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Russia: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Russia: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Others: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 87: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Latin America: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 89: Latin America: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 90: Brazil: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 91: Brazil: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 92: Mexico: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 93: Mexico: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 94: Others: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 95: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 96: Middle East and Africa: App Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 97: Middle East and Africa: App Analytics Market: Breakup by Country (in %), 2021
Figure 98: Middle East and Africa: App Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 99: Global: App Analytics Industry: SWOT Analysis
Figure 100: Global: App Analytics Industry: Value Chain Analysis
Figure 101: Global: App Analytics Industry: Porter's Five Forces Analysis


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