Analysis and Forecast Report of Small Packaged Vegoil Industry in China
Research Background
In the past 20 years, a fast increase of edible oil production and consumption was found in China; however, the growth would slow down in the future and no significant changes would be found in the supply and demand situation.
From early 1990s, small packaged edible oil (hereinafter referred to as vegoil) entered the Chinese market and went through a fast development; dramatic changes were found in the oil production and consumption and brands. China’s edible oil consumption volume was about 30 million MT in 2015 and the sales volume of small packaged vegoil was predicted to approach 9 million MT, about 30% of the total volume.
During the fast development of small packaged vegoil industry, a high degree of homogenization and intense market competition were found and profits continued to drop; what’s worse, a vicious competition situation occured as well due to incomplete national standards and low technical content. At present, the markets in the first and second line cities are basically saturated. Small varieties of high-end vegoils gradually went up and became the mainstream while the low-end big varieties went down into towns and rural markets.
At present, it is getting harder to enter the small packaged edible vegoil industry and continuous brand investments and professional innovation of marketing management will become enterprises’ main measures of success.
Based on our years of tracking analysis and study, this report is expected to help you get further and in-depth understand of the current situation and future direction of the small packaged vegoil industry in China and find valuable investment opportunities.
In the past 20 years, a fast increase of edible oil production and consumption was found in China; however, the growth would slow down in the future and no significant changes would be found in the supply and demand situation.
From early 1990s, small packaged edible oil (hereinafter referred to as vegoil) entered the Chinese market and went through a fast development; dramatic changes were found in the oil production and consumption and brands. China’s edible oil consumption volume was about 30 million MT in 2015 and the sales volume of small packaged vegoil was predicted to approach 9 million MT, about 30% of the total volume.
During the fast development of small packaged vegoil industry, a high degree of homogenization and intense market competition were found and profits continued to drop; what’s worse, a vicious competition situation occured as well due to incomplete national standards and low technical content. At present, the markets in the first and second line cities are basically saturated. Small varieties of high-end vegoils gradually went up and became the mainstream while the low-end big varieties went down into towns and rural markets.
At present, it is getting harder to enter the small packaged edible vegoil industry and continuous brand investments and professional innovation of marketing management will become enterprises’ main measures of success.
Based on our years of tracking analysis and study, this report is expected to help you get further and in-depth understand of the current situation and future direction of the small packaged vegoil industry in China and find valuable investment opportunities.
PART ONE: OVERVIEW OF CHINA’S SMALL PACKAGED VEGOIL INDUSTRY
1 BASIC SITUATION OF SMALL PACKAGED VEGOIL
1.1 Main Categories of Small Packaged Vegoil
1.2 Development of Small Packaged Vegoil Industry in China
1.2.1 The Essential Difference Between Medium and Small Packaging Vegoil and Development
1.2.2 Main Packing Sizes of Small Packaged Vegoil
1.2.3 Packing Sizes for Household Consumption
1.3 Quality Standard of Small Packaged Vegoil
2 CHARACTERISTICS OF SMALL PACKAGED VEGOIL INDUSTRY DEVELOPMENT IN CHINA
2.1 Rapid Development of Small Packaged Vegoil Industry
2.1.1 Leading Annual Growth Rate in Vegoil Industry
2.1.2 Huge Demand from Large & Medium-Sized Cities Drives Rapid Industry Development
2.1.3 Small Cities, Towns and Rural Market is the Small Packing Vegoil Demand Succession Driving Force
2.2 High Concentration in Small Packaged Vegoil Industry
2.2.1 Market Access Rules Wash Out a Large Number of Backward Production Capacity
2.2.2 Small Packaged Vegoil Consumption Concentrates in Big Brands
PART TWO: ANALYSIS AND FORECAST ON SMALL PACKAGED VEGOIL PRODUCTION IN CHINA
3 CURRENT SITUATION OF CHINA’S SMALL PACKAGED VEGOIL INDUSTRY
3.1 Changes in Small Packaged Vegoil Production in China
3.2 Development Stage of Small Packaged Vegoil Production
3.3 Brand Competition in Small Packaged Vegoil Market
3.4 Problems in Small Packaged Vegoil Development
4 FORECAST ON SMALL PACKAGED VEGOIL PRODUCTION IN CHINA
PART THREE: ANALYSIS AND FORECAST ON SMALL PACKAGED VEGOIL CONSUMPTION IN CHINA
5 CHANGES IN SMALL PACKAGED VEGOIL CONSUMPTION
5.1 Changes in National Small Packaged Vegoil Consumption Volume
5.2 Varieties Consumption Structure of Small Packaged Vegoil
6 CHARACTERISTICS OF SMALL PACKAGED VEGOIL IN DIFFERENT REGIONS
6.1 Small Packaged Vegoil Consumption Ratio in Different Regions
6.2 Major Small Packaged Vegoil Categories in Different Regions
6.3 Major Brands of Small Packaged Vegoil in Different Regions
7 FORECAST ON SMALL PACKAGED VEGOIL DEMAND IN CHINA
7.1 Market Demand and Ratio to Keep Increasing
7.2 Forecast on China’s Small Packaged Vegoil Consumption Volume by 2020
7.3 Characteristics of Small Packaged Vegoil in Future
7.3.1 Market Demand to Be Diversified
7.3.2 High-End Vegoil to Be a New Field
7.3.3 Township and Rural Market as New Demand Growth Point
PART FOUR: SALES SITUATION OF SMALL PACKAGED VEGOIL IN CHINA
8 SALES CHANNELS AND MARKETING STRATEGIES OF SMALL PACKAGED VEGOIL IN CHINA
8.1 Main Participants in Sales Channels
8.1.1 Production Enterprise
8.1.2 Dealers
8.1.3 Distributors and Wholesalers
8.1.4 Terminal Retailers
8.2 Main Terminal Retail Channels
8.2.1 Large Supermarket Channels
8.2.2 Traditional Retail Channels
8.2.3 Group Purchase
8.2.4 Online Sales Channels
8.3 Development Trend of Sales Channels
8.2.1 Sales Chain will Shortened and Widening
8.2.2 E-commerce
8.2.3 Changes in Welfare Group Purchase Channel
PART FIVE: KEY PRODUCERS OF SMALL PACKAGED VEGOIL AND THEIR MARKET SHARES IN CHINA
9 KEY PRODUCERS OF SMALL PACKAGED VEGOIL IN CHINA
9.1 High Concentration in Small Packaged Vegoil Production
9.2 Analysis of Top 15 Small Packaged Vegoil Producers
9.2.1 Yihai Kerry Group
9.2.2 COFCO
9.2.3 Luhua Group
9.2.4 Jiusan Grain & Oil Industry Group Co.,Ltd
9.2.5 Tianjin Julong Group
9.2.6 Sanhe Hopefull Grain & Oil Group Co.,Ltd
9.2.7 Beijing Grain Group Co.,Ltd
9.2.8 Sinograin Oil Co., Ltd
9.2.9 Chongqing Hongqingting Oil Co., Ltd
9.2.10 Shanghai Liangyou Haishi Oils & Fats Industry Co., Ltd
9.2.11 Xiwang Food Co., Ltd
9.2.12 Guangdong Eagle Brand Food Co., Ltd
9.2.13 Shenzhen Lam Soon Oil Co., Ltd
9.2.14 Changshouhua Food Co., Ltd
9.2.15 Hubei Aoxing Grain & Oil Industry Co., Ltd
9.3 key Enterprise Competitive Advantage and Market Share
1 BASIC SITUATION OF SMALL PACKAGED VEGOIL
1.1 Main Categories of Small Packaged Vegoil
1.2 Development of Small Packaged Vegoil Industry in China
1.2.1 The Essential Difference Between Medium and Small Packaging Vegoil and Development
1.2.2 Main Packing Sizes of Small Packaged Vegoil
1.2.3 Packing Sizes for Household Consumption
1.3 Quality Standard of Small Packaged Vegoil
2 CHARACTERISTICS OF SMALL PACKAGED VEGOIL INDUSTRY DEVELOPMENT IN CHINA
2.1 Rapid Development of Small Packaged Vegoil Industry
2.1.1 Leading Annual Growth Rate in Vegoil Industry
2.1.2 Huge Demand from Large & Medium-Sized Cities Drives Rapid Industry Development
2.1.3 Small Cities, Towns and Rural Market is the Small Packing Vegoil Demand Succession Driving Force
2.2 High Concentration in Small Packaged Vegoil Industry
2.2.1 Market Access Rules Wash Out a Large Number of Backward Production Capacity
2.2.2 Small Packaged Vegoil Consumption Concentrates in Big Brands
PART TWO: ANALYSIS AND FORECAST ON SMALL PACKAGED VEGOIL PRODUCTION IN CHINA
3 CURRENT SITUATION OF CHINA’S SMALL PACKAGED VEGOIL INDUSTRY
3.1 Changes in Small Packaged Vegoil Production in China
3.2 Development Stage of Small Packaged Vegoil Production
3.3 Brand Competition in Small Packaged Vegoil Market
3.4 Problems in Small Packaged Vegoil Development
4 FORECAST ON SMALL PACKAGED VEGOIL PRODUCTION IN CHINA
PART THREE: ANALYSIS AND FORECAST ON SMALL PACKAGED VEGOIL CONSUMPTION IN CHINA
5 CHANGES IN SMALL PACKAGED VEGOIL CONSUMPTION
5.1 Changes in National Small Packaged Vegoil Consumption Volume
5.2 Varieties Consumption Structure of Small Packaged Vegoil
6 CHARACTERISTICS OF SMALL PACKAGED VEGOIL IN DIFFERENT REGIONS
6.1 Small Packaged Vegoil Consumption Ratio in Different Regions
6.2 Major Small Packaged Vegoil Categories in Different Regions
6.3 Major Brands of Small Packaged Vegoil in Different Regions
7 FORECAST ON SMALL PACKAGED VEGOIL DEMAND IN CHINA
7.1 Market Demand and Ratio to Keep Increasing
7.2 Forecast on China’s Small Packaged Vegoil Consumption Volume by 2020
7.3 Characteristics of Small Packaged Vegoil in Future
7.3.1 Market Demand to Be Diversified
7.3.2 High-End Vegoil to Be a New Field
7.3.3 Township and Rural Market as New Demand Growth Point
PART FOUR: SALES SITUATION OF SMALL PACKAGED VEGOIL IN CHINA
8 SALES CHANNELS AND MARKETING STRATEGIES OF SMALL PACKAGED VEGOIL IN CHINA
8.1 Main Participants in Sales Channels
8.1.1 Production Enterprise
8.1.2 Dealers
8.1.3 Distributors and Wholesalers
8.1.4 Terminal Retailers
8.2 Main Terminal Retail Channels
8.2.1 Large Supermarket Channels
8.2.2 Traditional Retail Channels
8.2.3 Group Purchase
8.2.4 Online Sales Channels
8.3 Development Trend of Sales Channels
8.2.1 Sales Chain will Shortened and Widening
8.2.2 E-commerce
8.2.3 Changes in Welfare Group Purchase Channel
PART FIVE: KEY PRODUCERS OF SMALL PACKAGED VEGOIL AND THEIR MARKET SHARES IN CHINA
9 KEY PRODUCERS OF SMALL PACKAGED VEGOIL IN CHINA
9.1 High Concentration in Small Packaged Vegoil Production
9.2 Analysis of Top 15 Small Packaged Vegoil Producers
9.2.1 Yihai Kerry Group
9.2.2 COFCO
9.2.3 Luhua Group
9.2.4 Jiusan Grain & Oil Industry Group Co.,Ltd
9.2.5 Tianjin Julong Group
9.2.6 Sanhe Hopefull Grain & Oil Group Co.,Ltd
9.2.7 Beijing Grain Group Co.,Ltd
9.2.8 Sinograin Oil Co., Ltd
9.2.9 Chongqing Hongqingting Oil Co., Ltd
9.2.10 Shanghai Liangyou Haishi Oils & Fats Industry Co., Ltd
9.2.11 Xiwang Food Co., Ltd
9.2.12 Guangdong Eagle Brand Food Co., Ltd
9.2.13 Shenzhen Lam Soon Oil Co., Ltd
9.2.14 Changshouhua Food Co., Ltd
9.2.15 Hubei Aoxing Grain & Oil Industry Co., Ltd
9.3 key Enterprise Competitive Advantage and Market Share
LIST OF TABLES
Table 1, Small Packaged Vegoil Production Situations of Major Enterprises
Table 2, Yihai Kerry Group Subordinate Small Packaged Vegoil Production Companies
Table 3, Mainly Small Packing Vegoil Brands of Yihai Kerry Group
Table 4, COFCO Subordinate Small Packaged Vegoil Production Companies
Table 5, Mainly Small Packing Vegoil Brands of COFCO
Table 6, Luhua Group Subordinate Small Packaged Vegoil Production Companies
Table 7, Chongqing Hongqingting Small Packaged Vegoil Production Situation
Table 8, Mainly Small Packing Vegoil Brands of Shanghai Liangyou Haishi
Table 9, Mainly Small Packing Vegoil Brands of Guangdong Eagle Brand Food
Table 10, Mainly Small Packing Vegoil Brands of Shenzhen Lam Soon Oil
Table 11, key Enterprise Competitive Advantage and Market Shares
Table 1, Small Packaged Vegoil Production Situations of Major Enterprises
Table 2, Yihai Kerry Group Subordinate Small Packaged Vegoil Production Companies
Table 3, Mainly Small Packing Vegoil Brands of Yihai Kerry Group
Table 4, COFCO Subordinate Small Packaged Vegoil Production Companies
Table 5, Mainly Small Packing Vegoil Brands of COFCO
Table 6, Luhua Group Subordinate Small Packaged Vegoil Production Companies
Table 7, Chongqing Hongqingting Small Packaged Vegoil Production Situation
Table 8, Mainly Small Packing Vegoil Brands of Shanghai Liangyou Haishi
Table 9, Mainly Small Packing Vegoil Brands of Guangdong Eagle Brand Food
Table 10, Mainly Small Packing Vegoil Brands of Shenzhen Lam Soon Oil
Table 11, key Enterprise Competitive Advantage and Market Shares
LIST OF FIGURES
Figure 1, Annual Growth Rate in China Vegoil and Small Packing Vegoil Consumption, 2000-2015
Figure 2, Changes in China Vegoil and Small Packing Vegoil Production, 2000-2015
Figure 3, Changes in National Vegoil and Small Packing Vegoil Consumption Volume, 2000-2015
Figure 4, Mainly Small Packing Vegoil Varieties Structure in the Market
Figure 5, Small Packaged Vegoil Consumption Situation in Different Regions
Figure 6, Major Small Packaged Vegoil Categories in Northeast
Figure 7, Major Small Packaged Vegoil Categories in North China
Figure 8, Major Small Packaged Vegoil Categories in East China
Figure 9, Major Small Packaged Vegoil Categories in Central China
Figure 10, Major Small Packaged Vegoil Categories in South China
Figure 11, Major Small Packaged Vegoil Categories in Northwest China
Figure 12, Major Small Packaged Vegoil Categories in Southwest China
Figure 13, Sales Channels Hierarchy Structure of Small Packing Vegoil
Figure 14, High Concentration in Small Packaged Vegoil Production
Figure 15, Mainly Small Packing Vegoil Brands of Yihai Kerry Group
Figure 16, Yihai Kerry Group Small Packing Vegoil Marketing Management System
Map 1, Distribution of Small Packing Vegoil Production Enterprises in China
Map 2, Distribution of Yihai Kerry Group Subordinate Small Packaged Vegoil Production Enterprises
Map 3, Distribution of COFCO Subordinate Small Packaged Vegoil Production Enterprises
Map 4, Distribution of Luhua Group Subordinate Small Packaged Vegoil Production Enterprises
Figure 1, Annual Growth Rate in China Vegoil and Small Packing Vegoil Consumption, 2000-2015
Figure 2, Changes in China Vegoil and Small Packing Vegoil Production, 2000-2015
Figure 3, Changes in National Vegoil and Small Packing Vegoil Consumption Volume, 2000-2015
Figure 4, Mainly Small Packing Vegoil Varieties Structure in the Market
Figure 5, Small Packaged Vegoil Consumption Situation in Different Regions
Figure 6, Major Small Packaged Vegoil Categories in Northeast
Figure 7, Major Small Packaged Vegoil Categories in North China
Figure 8, Major Small Packaged Vegoil Categories in East China
Figure 9, Major Small Packaged Vegoil Categories in Central China
Figure 10, Major Small Packaged Vegoil Categories in South China
Figure 11, Major Small Packaged Vegoil Categories in Northwest China
Figure 12, Major Small Packaged Vegoil Categories in Southwest China
Figure 13, Sales Channels Hierarchy Structure of Small Packing Vegoil
Figure 14, High Concentration in Small Packaged Vegoil Production
Figure 15, Mainly Small Packing Vegoil Brands of Yihai Kerry Group
Figure 16, Yihai Kerry Group Small Packing Vegoil Marketing Management System
Map 1, Distribution of Small Packing Vegoil Production Enterprises in China
Map 2, Distribution of Yihai Kerry Group Subordinate Small Packaged Vegoil Production Enterprises
Map 3, Distribution of COFCO Subordinate Small Packaged Vegoil Production Enterprises
Map 4, Distribution of Luhua Group Subordinate Small Packaged Vegoil Production Enterprises
