Air Care in Kenya

Date: March 15, 2018
Pages: 12
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AF13BE535FDEN
Leaflet:

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Air care products are heavily used in government buildings and multinational corporation offices and are mainly bought directly from distributors due to the mass quantities needed. Therefore, they are huge promoters of growth for air care, especially with the government’s devolution process which involves the establishment of government offices in county areas. Households are also using smaller versions of these products which are increasingly available at more affordable prices through the supe...

Euromonitor International's Air Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Organisations and Institutions Play A Major Role in Air Care Growth
Brands Use Social Media To Educate Customers
Probable Growth Forecast in Innovative Candle, Electric and Liquid Air Fresheners
Competitive Landscape
Premiumisation Is A Key Product Differentiator
Local Brand Remains Determined To Gain Value Share
International Brands Still Preferred by Consumers
Category Data
  Table 1 Sales of Air Care by Category: Value 2012-2017
  Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Air Care: % Value 2013-2017
  Table 4 LBN Brand Shares of Air Care: % Value 2014-2017
  Table 5 Forecast Sales of Air Care by Category: Value 2017-2022
  Table 6 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Executive Summary
Growth in Home Care Revenues Slows in 2017
Consumers Demand A Value Proposition
Multinationals Bring Innovative Cleaning Methods To Kenya
Supermarkets Remains the Dominant Distribution Channel
Positive Forecast Performance
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Distribution of Home Care by Format: % Value 2012-2017
  Table 13 Distribution of Home Care by Format and Category: % Value 2017
  Table 14 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 15 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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