Aftershave Lotions And Creams Market Size, Share & Trends Analysis Report By Product (Balm, Lotion, Gel, Splash), By Distribution Channel (Supermarket/ Hypermarket, Online), By Region, And Segment Forecasts, 2025 - 2030
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Aftershave Lotions And Creams Market Growth & Trends
The global aftershave lotions and creams market size is anticipated treach USD 2.66 billion by 2030, according ta new report by Grand View Research, Inc., expanding at a CAGR of 6.2% over the forecast period. Product innovations such as introduction of aftershave lotion with natural and organic ingredients is a key factor driving this market.
Every consumer wants multifunctional products that will help in nourishing skin and soothing irritation. The companies are reducing alcohol concentration and are adding natural ingredients such as caffeine, plant extract, and essential oil that help in reducing irritation and provide moisturizing effect. Similarly, some companies are offering multifunctional products such as antiaging technology, which helps in reducing wrinkles and promoting texture. Increasing product availability of technological advanced products is fueling demand for post shave lotions and creams.
Balm, lotion, and gel held a leading share of 68.7% in 2024. Increasing penetration of innovative products in developed countries such as India, China, and Brazil is a main factor driving this segment. Moreover, urge tlook good and confident has led tan increase in spending on male grooming products. According tstatistics, Indian men spend around 40 minutes on grooming. An average man spends around 12 minutes grooming his face, 14 minutes on hair, and 16 minutes on body. Rising awareness regarding grooming and hygiene is expected thave a positive impact on growth of the market.
The e-commerce segment is anticipated texpand at the fastest CAGR of 4.5% over the forecast period. Increasing penetration of smartphone, exposure tdigital media, and growing middle class population are expected thave a positive impact on the sales of post shave products through online channel. Expansion of pureplay giants such as Amazon and Nykaa in India and China and incorporation of same day delivery system by these players are expected tfuel purchase of aftershave lotions and balm through the online channel.
Asia Pacific is projected twitness the fastest growth over the forecast period due trising popularity of male grooming products, especially in countries like India and China. The e-commerce market is booming in the region, which is attributed rising urbanization and internet penetration. Owing tgrowing popularity of male grooming products, companies are foraying intpartnership with e-commerce players such as Amazon. These major trends are anticipated tboost the regional aftershave lotions and creams market growth.
Key players operating in the market include Procter & Gamble; Unilever; Beiersdorf; Godrej Consumer Products Limited; L’Orйal; Colgate-Palmolive Company; Coty Inc.; D.R. Harris & CLtd.; Vi-john Group; and Herbacin cosmetic GmbH.
Aftershave Lotions And Creams Market Report Highlights
Aftershave Lotions And Creams Market Growth & Trends
The global aftershave lotions and creams market size is anticipated treach USD 2.66 billion by 2030, according ta new report by Grand View Research, Inc., expanding at a CAGR of 6.2% over the forecast period. Product innovations such as introduction of aftershave lotion with natural and organic ingredients is a key factor driving this market.
Every consumer wants multifunctional products that will help in nourishing skin and soothing irritation. The companies are reducing alcohol concentration and are adding natural ingredients such as caffeine, plant extract, and essential oil that help in reducing irritation and provide moisturizing effect. Similarly, some companies are offering multifunctional products such as antiaging technology, which helps in reducing wrinkles and promoting texture. Increasing product availability of technological advanced products is fueling demand for post shave lotions and creams.
Balm, lotion, and gel held a leading share of 68.7% in 2024. Increasing penetration of innovative products in developed countries such as India, China, and Brazil is a main factor driving this segment. Moreover, urge tlook good and confident has led tan increase in spending on male grooming products. According tstatistics, Indian men spend around 40 minutes on grooming. An average man spends around 12 minutes grooming his face, 14 minutes on hair, and 16 minutes on body. Rising awareness regarding grooming and hygiene is expected thave a positive impact on growth of the market.
The e-commerce segment is anticipated texpand at the fastest CAGR of 4.5% over the forecast period. Increasing penetration of smartphone, exposure tdigital media, and growing middle class population are expected thave a positive impact on the sales of post shave products through online channel. Expansion of pureplay giants such as Amazon and Nykaa in India and China and incorporation of same day delivery system by these players are expected tfuel purchase of aftershave lotions and balm through the online channel.
Asia Pacific is projected twitness the fastest growth over the forecast period due trising popularity of male grooming products, especially in countries like India and China. The e-commerce market is booming in the region, which is attributed rising urbanization and internet penetration. Owing tgrowing popularity of male grooming products, companies are foraying intpartnership with e-commerce players such as Amazon. These major trends are anticipated tboost the regional aftershave lotions and creams market growth.
Key players operating in the market include Procter & Gamble; Unilever; Beiersdorf; Godrej Consumer Products Limited; L’Orйal; Colgate-Palmolive Company; Coty Inc.; D.R. Harris & CLtd.; Vi-john Group; and Herbacin cosmetic GmbH.
Aftershave Lotions And Creams Market Report Highlights
- North America is anticipated twitness significant growth from 2025 t2030 owing tshifting consumer preference from conventional towards modern lifestyl
- The e-commerce segment is expected temerge at the fastest CAGR of 4.5% over the forecast period, primarily due tthe wide variety of online products. Asia Pacific is anticipated texpand at the highest CAGR of 6.5% over the forecast period
- The global aftershave lotions and creams market is highly competitive in nature due tpresence of top players such as Procter & Gamble and Unilever.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. AFTERSHAVE LOTIONS AND CREAMS MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.4.2. Market Entry Strategies
CHAPTER 4. AFTERSHAVE LOTIONS AND CREAMS MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
4.1. Aftershave Lotions And Creams Market, By Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
4.3.1. Balm, Lotion, Gel
4.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.3.2. Splash
4.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
CHAPTER 5. AFTERSHAVE LOTIONS AND CREAMS MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
5.1. Aftershave Lotions And Creams Market, By Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Million)
5.3.1. Supermarket/Hypermarket
5.3.1.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.3.2. Convenience Store
5.3.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.3.3. Pharmacy
5.3.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.3.4. E-commerce
5.3.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.3.5. Others
5.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
CHAPTER 6. AFTERSHAVE LOTIONS AND CREAMS MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
6.1. Aftershave Lotions And Creams market: Regional outlook
6.2. Regional Marketplaces: Key takeaways
6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
6.3.1. North America
6.3.1.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.1.2. U.S.
6.3.1.2.1. Key Country Dynamics
6.3.1.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.1.3. Canada
6.3.1.3.1. Key Country Dynamics
6.3.1.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.1.4. Mexico
6.3.1.4.1. Key Country Dynamics
6.3.1.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2. Europe
6.3.2.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2.2. UK
6.3.2.2.1. Key Country Dynamics
6.3.2.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2.3. France
6.3.2.3.1. Key Country Dynamics
6.3.2.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2.4. Italy
6.3.2.4.1. Key Country Dynamics
6.3.2.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2.5. Spain
6.3.2.5.1. Key Country Dynamics
6.3.2.5.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3. Asia Pacific
6.3.3.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.2. China
6.3.3.2.1. Key Country Dynamics
6.3.3.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.3. India
6.3.3.3.1. Key Country Dynamics
6.3.3.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.4. Japan
6.3.3.4.1. Key Country Dynamics
6.3.3.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.5. Australia & New Zealand
6.3.3.5.1. Key Country Dynamics
6.3.3.5.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.6. South Korea
6.3.3.6.1. Key Country Dynamics
6.3.3.6.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.4. Latin America
6.3.4.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.4.2. Brazil
6.3.4.2.1. Key Country Dynamics
6.3.4.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.5. Middle East & Africa
6.3.5.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.5.2. South Africa
6.3.5.2.1. Key Country Dynamics
6.3.5.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
CHAPTER 7. AFTERSHAVE LOTIONS AND CREAMS MARKET: COMPETITIVE ANALYSIS
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Procter & Gamble
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Unilever
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Godrej Consumer Products Limited
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. L’Orйal
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Colgate-Palmolive Company
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Coty Inc.
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. D.R. Harris & Co Ltd
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Vi-john Group
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Herbacin Cosmetic GmbH.
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. AFTERSHAVE LOTIONS AND CREAMS MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.4.2. Market Entry Strategies
CHAPTER 4. AFTERSHAVE LOTIONS AND CREAMS MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
4.1. Aftershave Lotions And Creams Market, By Product: Key Takeaways
4.2. Product Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
4.3.1. Balm, Lotion, Gel
4.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.3.2. Splash
4.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
CHAPTER 5. AFTERSHAVE LOTIONS AND CREAMS MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
5.1. Aftershave Lotions And Creams Market, By Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Million)
5.3.1. Supermarket/Hypermarket
5.3.1.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.3.2. Convenience Store
5.3.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.3.3. Pharmacy
5.3.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.3.4. E-commerce
5.3.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
5.3.5. Others
5.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
CHAPTER 6. AFTERSHAVE LOTIONS AND CREAMS MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
6.1. Aftershave Lotions And Creams market: Regional outlook
6.2. Regional Marketplaces: Key takeaways
6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
6.3.1. North America
6.3.1.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.1.2. U.S.
6.3.1.2.1. Key Country Dynamics
6.3.1.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.1.3. Canada
6.3.1.3.1. Key Country Dynamics
6.3.1.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.1.4. Mexico
6.3.1.4.1. Key Country Dynamics
6.3.1.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2. Europe
6.3.2.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2.2. UK
6.3.2.2.1. Key Country Dynamics
6.3.2.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2.3. France
6.3.2.3.1. Key Country Dynamics
6.3.2.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2.4. Italy
6.3.2.4.1. Key Country Dynamics
6.3.2.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.2.5. Spain
6.3.2.5.1. Key Country Dynamics
6.3.2.5.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3. Asia Pacific
6.3.3.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.2. China
6.3.3.2.1. Key Country Dynamics
6.3.3.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.3. India
6.3.3.3.1. Key Country Dynamics
6.3.3.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.4. Japan
6.3.3.4.1. Key Country Dynamics
6.3.3.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.5. Australia & New Zealand
6.3.3.5.1. Key Country Dynamics
6.3.3.5.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.3.6. South Korea
6.3.3.6.1. Key Country Dynamics
6.3.3.6.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.4. Latin America
6.3.4.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.4.2. Brazil
6.3.4.2.1. Key Country Dynamics
6.3.4.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.5. Middle East & Africa
6.3.5.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
6.3.5.2. South Africa
6.3.5.2.1. Key Country Dynamics
6.3.5.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
CHAPTER 7. AFTERSHAVE LOTIONS AND CREAMS MARKET: COMPETITIVE ANALYSIS
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Procter & Gamble
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Unilever
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Godrej Consumer Products Limited
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. L’Orйal
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Colgate-Palmolive Company
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Coty Inc.
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. D.R. Harris & Co Ltd
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Vi-john Group
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Herbacin Cosmetic GmbH.
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives