Advertising Campaign of Carrefour

July 2022 | 10 pages | ID: A019B6F40EE7EN
Sadia Saeed

Abstracts

Carrefour is a retail store that offer grocery and house hold items at economic costs, the retail segment is growing at the rate of 6.7% and people gave good per capita income yet the decline in oil prices has caused the serious cut on nations’ deficit. This has caused the trend of consumers to use more economic consumer goods. By keeping in view this the need of people to acquire every day consumables at low costs “Carrefour” has decided to develop a marketing campaign focused on price conscious middle class segment of Kuwait. (continued...)wordcount of report: 1200 words

Contents

Preparation
Need for campaign
Target market
SWOT Analysis
Big Idea
Impact of Goals
Slogan:
Style:
Initial Market Research
Market Niche
Economic factors
Media used by audience
Strategy and tactics
Output goals
Execution
Launch ceremony
Social media
Mobile App
Newspaper and Pamphlets
Media Mix
Timeline
Evaluation