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A2P Messaging Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028FSegmented By Component (Platform, and A2P Service), By Deployment (On-Premises, and Cloud), By Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others), By SMS Traffic (National Traffic, and Multi-Country), By End-Users (BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others), By Region, Competition By Type (Bladder, Piston, Diaphragm, and Spring), By Application (Blow Out Preventers (BOP), Mud Pumps, Offshore Rigs, and Others), By Deployment (Onshore, Offshore), By Region and Competition

October 2023 | 170 pages | ID: A3EA84637A58EN
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Global A2P Messaging market is expected to grow at a fast CAGR during the forecast period. A2P (application-to-person messaging) refers to a type of business messaging in which brands send text messages from software applications to mobile users. Also known as business SMS or enterprise SMS, brands can mass-send automated and important business messages to their customers. Industries that use A2P messaging and A2P calling include BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. Transactional SMS such as booking reminders, bank notifications, order confirmations, shipping updates, and promotional messages such as discount codes and sale announcements, are the most used forms of A2P messages.

Increasing Mobile Marketing Drive the A2P Messaging Market

Th? incr?asing us? of mobil? phon?s has cr?at?d tr?m?ndous opportuniti?s for mark?t?rs to promot? th?ir products and s?rvic?s through mobil? mark?ting chann?ls. On? of th? most ?ff?ctiv? ways to do this is through A2P m?ssaging. Application-to-P?rson (A2P) m?ssaging is th? s?nding of automat?d m?ssag?s from applications to mobil? phon? us?rs. Th?s? m?ssag?s may tak? th? form of notifications, al?rts, promotional off?rs, or transaction confirmations. A2P m?ssaging is wid?ly us?d in various industri?s such as banking, h?althcar?, r?tail, and hospitality. Th? main r?asons for this growth ar? th? pr?val?nc? of mobil? d?vic?s and th? ris? of mobil? mark?ting. A2P m?ssaging has b?com? an int?gral part of mobil? mark?ting strat?gi?s and th? d?mand for A2P m?ssaging s?rvic?s is incr?asing. A2P m?ssaging has s?v?ral advantag?s that mak? it an attractiv? option for mark?t?rs. First, it is mor? cost-?ff?ctiv? b?caus? it ?liminat?s th? n??d for human int?raction in m?ssaging. S?cond, A2P m?ssag?s hav? a high?r op?n rat? than traditional SMS, m?aning m?ssag?s ar? mor? lik?ly to b? r?ad. Third, A2P m?ssaging is mor? r?liabl? and s?cur? than traditional SMS as it is s?nt through a propri?tary m?ssaging platform. Mobil? mark?ting has b?com? an important asp?ct of busin?ss strat?gy th?s? days.

With ov?r 3. 5 billion p?opl? using smartphon?s worldwid?, mobil? mark?ting has b?com? a popular way for mark?t?rs to r?ach th?ir targ?t audi?nc?. Mark?t?rs us? mobil? mark?ting chann?ls such as SMS, in-app m?ssaging, push notifications, and mobil? adv?rtising to promot? th?ir products and s?rvic?s. A2P m?ssaging is an important part of mobil? mark?ting strat?gy. A2P m?ssaging allows mark?t?rs to s?nd targ?t?d and p?rsonaliz?d m?ssag?s to custom?rs, h?lping to incr?as? custom?r r?t?ntion and satisfaction. A2P m?ssaging allows mark?t?rs to s?nd transactional m?ssag?s, such as ord?r confirmations and booking r?mind?rs, to improv? th? custom?r ?xp?ri?nc?. Th? growing acc?ptanc? of A2P m?ssaging across various industri?s shows th? growing mark?t d?mand for mobil? mark?ting s?rvic?s. Th? banking industry is on? of th? most important us?rs of A2P m?ssaging. Banks us? A2P m?ssaging to s?nd transactional m?ssag?s such as ATM withdrawal notifications and balanc? al?rts. A2P m?ssaging h?lps banks r?duc? costs and r?duc? th? burd?n on custom?r support c?nt?rs. Th? m?dical industry also is a major us?r of A2P m?ssaging. H?althcar? provid?rs us? A2P m?ssaging to s?nd appointm?nt r?mind?rs and t?st r?sults to pati?nts. A2P h?althcar? m?ssaging improv?d pati?nt car? outcom?s by r?ducing miss?d appointm?nts and r?mind?rs. R?tail?rs ar? looking to us? A2P m?ssaging to improv? custom?r r?t?ntion. R?tail?rs us? A2P m?ssaging to s?nd promotional off?rs, loyalty program updat?s, and transactional m?ssag?s such as ord?r confirmations and shipping notifications. A2P m?ssaging in r?tail l?d to incr?as?d custom?r r?t?ntion and sal?s.

Continuous Adoption of A2P Messaging Across Industries

As busin?ss?s continu? to adopt A2P m?ssaging as th?ir primary communication strat?gy, mor? tr?nds ar? ?m?rging in how busin?ss?s int?ract with th?ir custom?rs. Notabl? tr?nds includ? two-factor auth?ntication, fraud al?rts, corporat? support chann?ls, onlin? booking syst?ms, and d?vic? al?rts. Two-factor auth?ntication (or two-st?p v?rification) is an ?xtra lay?r of s?curity us?d to prot?ct an account. Two-factor auth?ntication typically r?quir?s a us?r to ?nt?r a us?rnam? and password, plus a on?-tim? passcod? wh?n logging in. This passcod? is usually s?nt to th? us?r's mobil? d?vic?, making it mor? difficult for som?on? to hack th? account. Fraud al?rts ar? anoth?r way to k??p p?opl?'s accounts saf?. Th?s? al?rts ar? s?nt to th? us?r's mobil? d?vic? or ?mail addr?ss wh?n?v?r suspicious activity is d?t?ct?d. This allows us?rs to act quickly if th?ir accounts ar? compromis?d.

Privacy and Security Concerns

On? of th? primary obstacl?s to th? growth of th? A2P M?ssaging mark?t is th? lack of skill?d workforc?. Building A2P M?ssaging mod?ls r?quir?s a significant amount of ?xp?rtis? in ar?as such as comput?r programming. How?v?r, th?r? is curr?ntly a shortag? of skill?d prof?ssionals in th?s? ar?as, which m?ans that compani?s may struggl? to find th? tal?nt th?y n??d to build and d?ploy A2P M?ssaging solutions.

In addition to th? lack of skill?d workforc?, anoth?r chall?ng? facing th? A2P M?ssaging mark?t is th? high impl?m?ntation costs. Building and d?ploying A2P M?ssaging mod?ls can b? a compl?x and tim?-consuming proc?ss that r?quir?s significant inv?stm?nts in hardwar?, softwar?, and training data. This can mak? it difficult for small?r compani?s with limit?d budg?ts to g?t start?d with A2P M?ssaging, which could limit th? ov?rall growth of th? mark?t.

D?spit? th?s? chall?ng?s, th? A2P M?ssaging mark?t is still growing, and th?r? ar? ?fforts und?rway to addr?ss th?s? issu?s. For ?xampl?, th?r? ar? initiativ?s aim?d at providing training and ?ducation programs to h?lp addr?ss th? shortag? of skill?d prof?ssionals in th? fi?ld. Additionally, th?r? ar? compani?s that ar? working to d?v?lop mor? ?ffici?nt and cost-?ff?ctiv? tools and platforms for building and d?ploying A2P M?ssaging mod?ls.

Market Segmentation

Based on Component, the market is segmented into Platform, and A2P Service. Based on Deployment, the market is segmented into On-Premises, and Cloud. Based on Application, the market is segmented into Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others. Based on SMS Traffic, the market is segmented into National Traffic, and Multi-Country. Based on End-Users, the market is segmented into BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Some of the key players in the market include Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, Route Mobile Limited, and Others.

The A2P Messaging market is highly competitive, with companies constantly seeking to differentiate themselves through their expertise, and cost-effectiveness. As the demand for innovative products continues to grow, the A2P Messaging market is expected to expand further in the coming years.

Report Scope:

In this report, the global A2P Messaging market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • A2P Messaging Market, By Component:
  • Platform
  • A2P Service
  • A2P Messaging Market, By Deployment:
  • On-Premises
  • Cloud
  • A2P Messaging Market, By Application:
  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others
  • A2P Messaging Market, By SMS Traffic:
  • National Traffic
  • Multi-Country
  • A2P Messaging Market, By End-Users:
  • BFSI
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others
  • A2P Messaging Market, By Region:
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Italy
  • Middle East & Africa
    • Israel
    • Turkey
    • Saudi Arabia
    • UAE
  • South America
    • Brazil
    • Argentina
    • Colombia
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global A2P Messaging market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
1. SERVICE OVERVIEW

1.1. Market Definition
1.2. Scope of the Market
  1.2.1. Markets Covered
  1.2.2. Years Considered for Study
  1.2.3. Key Market Segmentations

2. RESEARCH METHODOLOGY

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. EXECUTIVE SUMMARY


4. VOICE OF CUSTOMER


5. GLOBAL A2P MESSAGING MARKET OUTLOOK

5.1. Market Size & Forecast
  5.1.1. By Value
5.2. Market Share & Forecast
  5.2.1. By Component (Software, Services)
  5.2.2. By Deployment (Generative Adversarial Networks (GANs), Transformers, Variational Auto-encoders, Diffusion Networks)
  5.2.3. By Application (Media & Entertainment, BFSI, IT & Telecommunication, Healthcare, Automotive & Transportation, Others)
  5.2.4. By SMS Traffic (National Traffic, and Multi-Country)
  5.2.5. By End-Users (BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others)
  5.2.6. By Region (Asia-Pacific, North America, Europe, Middle East & Africa, and South America)
5.3. By Company (2022)
5.4. Market Map

6. NORTH AMERICA A2P MESSAGING MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Component
  6.2.2. By Deployment
  6.2.3. By Application
  6.2.4. By SMS Traffic
  6.2.5. By End-User
  6.2.6. By Country
6.3. North America: Country Analysis
  6.3.1. United States A2P Messaging Market Outlook
    6.3.1.1. Market Size & Forecast
      6.3.1.1.1. By Value
    6.3.1.2. Market Share & Forecast
      6.3.1.2.1. By Component
      6.3.1.2.2. By Deployment
      6.3.1.2.3. By Application
      6.3.1.2.4. By SMS Traffic
      6.3.1.2.5. By End-User
  6.3.2. Canada A2P Messaging Market Outlook
    6.3.2.1. Market Size & Forecast
      6.3.2.1.1. By Value
    6.3.2.2. Market Share & Forecast
      6.3.2.2.1. By Component
      6.3.2.2.2. By Deployment
      6.3.2.2.3. By Application
      6.3.2.2.4. By SMS Traffic
      6.3.2.2.5. By End-User
  6.3.3. Mexico A2P Messaging Market Outlook
    6.3.3.1. Market Size & Forecast
      6.3.3.1.1. By Value
    6.3.3.2. Market Share & Forecast
      6.3.3.2.1. By Component
      6.3.3.2.2. By Deployment
      6.3.3.2.3. By Application
      6.3.3.2.4. By SMS Traffic
      6.3.3.2.5. By End-User

7. ASIA-PACIFIC A2P MESSAGING MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By Component
  7.2.2. By Deployment
  7.2.3. By Application
  7.2.4. By SMS Traffic
  7.2.5. By End-User
  7.2.6. By Country
7.3. Asia-Pacific: Country Analysis
  7.3.1. China A2P Messaging Market Outlook
    7.3.1.1. Market Size & Forecast
      7.3.1.1.1. By Value
    7.3.1.2. Market Share & Forecast
      7.3.1.2.1. By Component
      7.3.1.2.2. By Deployment
      7.3.1.2.3. By Application
      7.3.1.2.4. By SMS Traffic
      7.3.1.2.5. By End-User
  7.3.2. Japan A2P Messaging Market Outlook
    7.3.2.1. Market Size & Forecast
      7.3.2.1.1. By Value
    7.3.2.2. Market Share & Forecast
      7.3.2.2.1. By Component
      7.3.2.2.2. By Deployment
      7.3.2.2.3. By Application
      7.3.2.2.4. By SMS Traffic
      7.3.2.2.5. By End-User
  7.3.3. South Korea A2P Messaging Market Outlook
    7.3.3.1. Market Size & Forecast
      7.3.3.1.1. By Value
    7.3.3.2. Market Share & Forecast
      7.3.3.2.1. By Component
      7.3.3.2.2. By Deployment
      7.3.3.2.3. By Application
      7.3.3.2.4. By SMS Traffic
      7.3.3.2.5. By End-User
  7.3.4. India A2P Messaging Market Outlook
    7.3.4.1. Market Size & Forecast
      7.3.4.1.1. By Value
    7.3.4.2. Market Share & Forecast
      7.3.4.2.1. By Component
      7.3.4.2.2. By Deployment
      7.3.4.2.3. By Application
      7.3.4.2.4. By SMS Traffic
      7.3.4.2.5. By End-User
  7.3.5. Australia A2P Messaging Market Outlook
    7.3.5.1. Market Size & Forecast
      7.3.5.1.1. By Value
    7.3.5.2. Market Share & Forecast
      7.3.5.2.1. By Component
      7.3.5.2.2. By Deployment
      7.3.5.2.3. By Application
      7.3.5.2.4. By SMS Traffic
      7.3.5.2.5. By End-User

8. EUROPE A2P MESSAGING MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value
8.2. Market Share & Forecast
  8.2.1. By Component
  8.2.2. By Deployment
  8.2.3. By Application
  8.2.4. By SMS Traffic
  8.2.5. By End-User
  8.2.6. By Country
8.3. Europe: Country Analysis
  8.3.1. Germany A2P Messaging Market Outlook
    8.3.1.1. Market Size & Forecast
      8.3.1.1.1. By Value
    8.3.1.2. Market Share & Forecast
      8.3.1.2.1. By Component
      8.3.1.2.2. By Deployment
      8.3.1.2.3. By Application
      8.3.1.2.4. By SMS Traffic
      8.3.1.2.5. By End-User
  8.3.2. United Kingdom A2P Messaging Market Outlook
    8.3.2.1. Market Size & Forecast
      8.3.2.1.1. By Value
    8.3.2.2. Market Share & Forecast
      8.3.2.2.1. By Component
      8.3.2.2.2. By Deployment
      8.3.2.2.3. By Application
      8.3.2.2.4. By SMS Traffic
      8.3.2.2.5. By End-User
  8.3.3. France A2P Messaging Market Outlook
    8.3.3.1. Market Size & Forecast
      8.3.3.1.1. By Value
    8.3.3.2. Market Share & Forecast
      8.3.3.2.1. By Component
      8.3.3.2.2. By Deployment
      8.3.3.2.3. By Application
      8.3.3.2.4. By SMS Traffic
      8.3.3.2.5. By End-User
  8.3.4. Italy A2P Messaging Market Outlook
    8.3.4.1. Market Size & Forecast
      8.3.4.1.1. By Value
    8.3.4.2. Market Share & Forecast
      8.3.4.2.1. By Component
      8.3.4.2.2. By Deployment
      8.3.4.2.3. By Application
      8.3.4.2.4. By SMS Traffic
      8.3.4.2.5. By End-User
  8.3.5. Spain A2P Messaging Market Outlook
    8.3.5.1. Market Size & Forecast
      8.3.5.1.1. By Value
    8.3.5.2. Market Share & Forecast
      8.3.5.2.1. By Component
      8.3.5.2.2. By Deployment
      8.3.5.2.3. By Application
      8.3.5.2.4. By SMS Traffic
      8.3.5.2.5. By End-User

9. SOUTH AMERICA A2P MESSAGING MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value
9.2. Market Share & Forecast
  9.2.1. By Component
  9.2.2. By Deployment
  9.2.3. By Application
  9.2.4. By SMS Traffic
  9.2.5. By End-User
  9.2.6. By Country
9.3. South America: Country Analysis
  9.3.1. Brazil A2P Messaging Market Outlook
    9.3.1.1. Market Size & Forecast
      9.3.1.1.1. By Value
    9.3.1.2. Market Share & Forecast
      9.3.1.2.1. By Component
      9.3.1.2.2. By Deployment
      9.3.1.2.3. By Application
      9.3.1.2.4. By SMS Traffic
      9.3.1.2.5. By End-User
  9.3.2. Argentina A2P Messaging Market Outlook
    9.3.2.1. Market Size & Forecast
      9.3.2.1.1. By Value
    9.3.2.2. Market Share & Forecast
      9.3.2.2.1. By Component
      9.3.2.2.2. By Deployment
      9.3.2.2.3. By Application
      9.3.2.2.4. By SMS Traffic
      9.3.2.2.5. By End-User
  9.3.3. Colombia A2P Messaging Market Outlook
    9.3.3.1. Market Size & Forecast
      9.3.3.1.1. By Value
    9.3.3.2. Market Share & Forecast
      9.3.3.2.1. By Component
      9.3.3.2.2. By Deployment
      9.3.3.2.3. By Application
      9.3.3.2.4. By SMS Traffic
      9.3.3.2.5. By End-User

10. MIDDLE EAST & AFRICA A2P MESSAGING MARKET OUTLOOK

10.1. Market Size & Forecast
  10.1.1. By Value
10.2. Market Share & Forecast
  10.2.1. By Component
  10.2.2. By Deployment
  10.2.3. By Application
  10.2.4. By SMS Traffic
  10.2.5. By End-User
  10.2.6. By Country
10.3. Middle East & Africa: Country Analysis
  10.3.1. Israel A2P Messaging Market Outlook
    10.3.1.1. Market Size & Forecast
      10.3.1.1.1. By Value
    10.3.1.2. Market Share & Forecast
      10.3.1.2.1. By Component
      10.3.1.2.2. By Deployment
      10.3.1.2.3. By Application
      10.3.1.2.4. By SMS Traffic
      10.3.1.2.5. By End-User
  10.3.2. Turkey A2P Messaging Market Outlook
    10.3.2.1. Market Size & Forecast
      10.3.2.1.1. By Value
    10.3.2.2. Market Share & Forecast
      10.3.2.2.1. By Component
      10.3.2.2.2. By Deployment
      10.3.2.2.3. By Application
      10.3.2.2.4. By SMS Traffic
      10.3.2.2.5. By End-User
  10.3.3. UAE A2P Messaging Market Outlook
    10.3.3.1. Market Size & Forecast
      10.3.3.1.1. By Value
    10.3.3.2. Market Share & Forecast
      10.3.3.2.1. By Component
      10.3.3.2.2. By Deployment
      10.3.3.2.3. By Application
      10.3.3.2.4. By SMS Traffic
      10.3.3.2.5. By End-User
  10.3.4. Saudi Arabia A2P Messaging Market Outlook
    10.3.4.1. Market Size & Forecast
      10.3.4.1.1. By Value
    10.3.4.2. Market Share & Forecast
      10.3.4.2.1. By Component
      10.3.4.2.2. By Deployment
      10.3.4.2.3. By Application
      10.3.4.2.4. By SMS Traffic
      10.3.4.2.5. By End-User

11. MARKET DYNAMICS

11.1. Drivers
11.2. Challenges

12. MARKET TRENDS & DEVELOPMENTS


13. COMPANY PROFILES

13.1. Sinch AB
  13.1.1. Business Overview
  13.1.2. Key Revenue (If Available)
  13.1.3. Recent Developments
  13.1.4. Key Personnel
  13.1.5. Key Service Offered
13.2. Infobip Ltd.
  13.2.1. Business Overview
  13.2.2. Key Revenue (If Available)
  13.2.3. Recent Developments
  13.2.4. Key Personnel
  13.2.5. Key Service Offered
13.3. Twilio Inc.
  13.3.1. Business Overview
  13.3.2. Key Revenue (If Available)
  13.3.3. Recent Developments
  13.3.4. Key Personnel
  13.3.5. Key Service Offered
13.4. Comviva Technologies Limited
  13.4.1. Business Overview
  13.4.2. Key Revenue (If Available)
  13.4.3. Recent Developments
  13.4.4. Key Personnel
  13.4.5. Key Service Offered
13.5. Route Mobile Limited
  13.5.1. Business Overview
  13.5.2. Key Revenue (If Available)
  13.5.3. Recent Developments
  13.5.4. Key Personnel
  13.5.5. Key Service Offered

14. STRATEGIC RECOMMENDATIONS


15. ABOUT US & DISCLAIMER

(Note: The companies list can be customized based on the client requirements.)


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