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The Self-adhesive Label Market in Central/Eastern Europe - A Techno-economic Market Review

January 2005 | 419 pages | ID: SA4E381FC95EN
Vandagraf International Limited

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In 2004, there was a major EU enlargement - ten new countries joining the EU (eight of which are located in Central / Eastern Europe - Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia).

This has created major opportunities for label converters and other player sin the self-adhesive label industry across the region.

This is having a major impact on many aspects of business and life in general across the EU, not least in retailing, distribution logistics / supply chains and also product related crime (eg: counterfeiting). All of these changes are highly significant for labels in particular and packaging in general.

The market for self-adhesive labels in Central / Eastern Europe rose to around 380 million sq. metres p.a in 2002 and continues to grow at over 20% annually (with growth of all types of label running at some 8% annually).

The enlarged EU is bringing a period of strong sustainable growth to the European Label market. There are now outstanding business opportunities in the region and many companies are wisely already gearing up - 2,500 Eastern European printers and converters attended Labelexpo 2003 (up from around 300 at the previous event).

Topics covered:
  • Self-adhesive label and labelstock markets - Materials (paper, filmics, synthetics) and finished labels - Overview of Central / Eastern Europe with individual Chapters for each country (Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia)
  • International trading patterns, imports / exports - Within the EU by country, outside EU - labels and labelstock materials
  • Driving Forces in the Central / Eastern European Label industry - EU enlargement, industry consolidation, international aid to investment packages, retail trends, trends in packaging configurations / materials, product / prime labels, variable information printing - VIP labels, consumer trends, changing lifestyle and consumer behaviour - demographics, brand protection, counterfeit deterrence and other product related security requirements
  • End-usage - Market share and growth trends by country - Food & Drinks, Toiletries & Cosmetics, Health & Beauty, Pharmaceuticals & Healthcare products, Household products, Other (incl. Industrial / DIY / Automotive)
  • Structure of the label / labelstock industry - Profiles of leading Central / Eastern European label converters and labelstock laminators. Who owns whom
  • Narrow web printing presses - Growth trends and evolution of Market share - by installed base and by annual sales by printing process and by press builder
  • Opportunities for Labelstock, Labels and other raw materials suppliers (added value solutions, supply chain and logistics aspects). Opportunities for label press and equipment suppliers. Opportunities for End-Users (brand owners, retailers)
  • Future trends, growth forecasts for self-adhesive labels and labelstock materials for each country across Central / Eastern Europe.
WORLD OVERVIEW – ALL TYPES OF LABELS

EXECUTIVE SUMMARY

Overview
Method & Structure of the Report
Background
Objective
Who should read this report?
Scope of the Report
  • Geographical Scope - Central / Eastern Europe
  • Technological Scope
  • Self-adhesive Label Application Types
  • End-user Markets

Summary of Key Findings
Label Industry Structure in Central/Eastern Europe
Driving Forces
The Countries - Poland, Hungary, Czech Republic, Slovakia, Baltic States (Estonia, Latvia, Lithuania), Slovenia.

PART 1 REGIONAL OVERVIEW - CENTRAL/EASTERN EUROPE

Chapter 1.1 Background
  1.1.1 Central / Eastern Europe and the Future of the EU
  1.1.2 The Enlarged EU has Significance as a Negotiating Force on the World Stage
  1.1.3 Comparataive Analysis of Central/Eastern Europe Countries
    1.1.3.1 Historical Overview by Country– Central/Eastern European New EU Members in May 2004
    1.1.3.2 Doing Business in Central/Eastern Europe – Language Requirements
    1.1.3.3 Comparative Economic Statistics – Central/Eastern European New EU Members in May 2004
  1.1.4 Distinctive Features in the Evolution of the Market in Central/Eastern Europe
    1.1.4.1 Technology ‘Leap-Frog’
    1.1.4.2 Two Speed Economics in Self-adhesive Labels in Central/Eastern Europe
  1.1.5 Per Capita Demand for Self-adhesive Label Materials in Central/Eastern Europe and around the World
  1.1.6 The Changing Face of Labels in Central / Eastern Europe.
Chapter 1.2. Evolution of Demand for Self-adhesive Label Materials in Central/Eastern Europe
  1.2.1 Self-adhesive Label Materials and Technology
  1.2.2 The Manufacture of Self-adhesive Labels
  1.2.3 Demand for Self-adhesive Materials – Evolution of Regional Growth Patterns in Europe (Central/Eastern + Western Europe)
  1.2.4 Breakdown by End-user Application and Labelstock Material in Central/Eastern Europe by Volume & Value
  1.2.5 Evolution of Markets for Self-adhesive Labelstock and Labels in Central/Eastern Europe with Breakdown by Country
    1.2.5.1 Demand for Self-adhesive Labelstock - Breakdown by Country in Central/Eastern Europe by Volume
    1.2.5.2 Demand for Self-adhesive Labelstock - Breakdown by Country in Central/Eastern Europe by Value
    1.2.5.3 Demand for Self-adhesive Labelstock (All Materials – Paper & Filmic) in Central/Eastern Europe with breakdowns by type of application in 2003
    1.2.5.4 Demand for Self-adhesive Labels in Central/Eastern Europe with breakdowns by Materials (Paper & Filmic) and by type of Application in 2003
    1.2.5.5 Estimated Breakdown of Demand for Different Types of Labelstock Materials in Central/Eastern Europe in 2003
  1.2.6 Label Types / Labelling Solutions
  1.2.7 Pre-printed Prime Labels - End-user Markets
  1.2.8 VIP - Thermal Direct / Thermal Transfer / Laser / Ink-jet Labels
    1.2.8.1 VIP Labels for Food - Thermal Direct Printing
    1.2.8.2 Thermal Transfer VIP Labels for: Food Products / Non-Food Retail Products / Non-Retail Products / Logistics Applications / Other Non-traded Asset Tracking Usage
    1.2.8.3 Summary of Thermal Direct and Thermal Transfer Printing Technologies with a Breakdown by Type of Usage
    1.2.8.4 Competing Technologies for VIP Label Printing (Ink Jet, Laser / Copier Printing)
  1.2.9 DeskTop (Laser Copier / InkJet) Printer Labels
    1.2.9.1 DeskTop (Laser Copier / InkJet) Printing Technologies used for Office & Home Applications
    1.2.9.2 DeskTop (Laser Copier / InkJet) Printing Technologies used for VIP Bar Code Printing in Industrial Applications.
Chapter 1.3 The Future of Self-adhesive Label Materials in Central/Eastern Europe
  1.3.1 Forecast Evolution of Demand for Self-adhesive Labels by Region Worldwide
  1.3.2 Forecast Evolution of Demand for Self-adhesive Labels in Central/Eastern Europe
  1.3.3 Forecast Evolution of Demand for Self-Adhesive Labelstock Material by Type of Application and End-user Sector in Central/Eastern Europe
  1.3.4 Forecast Evolution of Demand with Breakdown by Type of Self-Adhesive Labelstock Materials (Variable Imaging, Coated and Uncoated Papers and Filmics) in Central/Eastern Europe
  1.3.5 A Bright Future for Filmic Labelstock Materials in Central/Eastern Europe
  1.3.6 Forecast Evolution of Demand for Self-adhesive and Non Self-adhesive Filmic Self-Adhesive Labelstock Materials (Reel-fed, Cut & Stack, In-Mould) in Central/Eastern Europe
  1.3.7 Forecast Evolution of Filmic Labels by Type of Application in Central/Eastern Europe
  1.3.8 Forecast Evolution of Pre-printed Prime Labels by End-User Sector
  1.3.9 Future Narrow Web Label Press Trends in Central/Eastern Europe
  1.3.10 Future Developments in the Industry in Central/Eastern Europe – Labelstock Laminators
  1.3.11 Future Developments in the Industry in Central/Eastern Europe – Label Converter / Printers
  1.3.12 Polarisation of the Label Converter / Printer Sector – Two Speed Economies in Central/Eastern Europe
  1.3.13 Label Converter / Printers in Central /Eastern Europe – Structure of the Industry
  1.3.14 Counterfeit, Product Piracy and Brand Protection Issues in Central/Eastern Europe
  1.3.15 The Future for Added Value Constructions in Central/Eastern Europe
  1.3.16 Future Supply Chain and Purchasing Trends
  1.3.17 Trend towards Harmonised Raw Materials Prices across Geographical Regions within the EU25
  1.3.18 Rationalisation – Another Step in Globalisation for the Major Brand Owners
  1.3.19 Globalisation will Continue to have an Major Impact Central/Eastern Europe
  1.3.20 Evolution of Per Capita Usage of Labels by Region
  1.3.21 Future Driving Forces
  1.3.22 The Future of Labels
  1.3.23 Some Guidelines for the Future for the Central/Eastern European Label Converter/Printer.

PART 2 COUNTRY REPORTS – CENTRAL/EASTERN EUROPE

Chapter 2.1 Poland
  2.1.1 Poland – Economic and Political Factors
    2.1.1.1 Poland – History and Politics
    2.1.1.2 Poland – The Economy
    2.1.1.3 Poland – Business Outlook
  2.1.2 Poland – Label End-user Markets
    2.1.2.1 Poland – The Retail Sector
    2.1.2.2 Poland – Food Products
    2.1.2.3 Poland – Drinks
    2.1.2.4 Poland – Pharmaceuticals
    2.1.2.5 Poland – Cosmetics and Toiletries
    2.1.2.6 Poland – Other End-User Sectors
    2.1.2.7 Poland – Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
  2.1.3 Poland – The Label Business
    2.1.3.1 Poland – An Overview – The Label Sector
    2.1.3.2 Poland – Label Papers, Films and Laminated Substrates
    2.1.3.3 Poland – Cross-border Trade in Laminates
    2.1.3.4 Poland – Label Inks, Plates and Dies
    2.1.3.5 Poland – Label Presses and other Machinery / Equipment
    2.1.3.6 Poland – Label Converter / Printers
    2.1.3.7 Poland – Cross-border Trade - Labels
    2.1.3.8 Poland – The Label Market – Future Trends

APPENDICES – POLAND

APPENDIX I Poland – Case Studies of Selected Label Converter / Printers
  • Poland - Label Converter Printer – Case Study 1: INTROL
  • Poland - Label Converter / Printer – Case Study 2: Grafpol
  • Poland - Label Converter / Printer – Case Study 3: Pakiet

APPENDIX II Poland – Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
APPENDIX III Poland – Label Converter / Printers
APPENDIX IV Poland – The Packaging Sector.
Chapter 2.2 Hungary
  2.2.1 Hungary – Economic and Political Factors
    2.2.1.1 Hungary – History and Politics
    2.2.1.2 Hungary – The Economy
    2.2.1.3 Hungary – Business Outlook
  2.2.2 Hungary – Label End-Users
    2.2.2.1 Hungary – The Retail Sector
    2.2.2.2 Hungary – Food Products
    2.2.2.3 Hungary – Drinks
    2.2.2.4 Hungary – Pharmaceuticals
    2.2.2.5 Hungary – Cosmetics and Toiletries
    2.2.2.6 Hungary – Other End-User Sectors
    2.2.2.7 Hungary – Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
  2.2.3 Hungary – The Label Business
    2.2.3.1 Hungary – An Overview – The Label Sector
    2.2.3.2 Hungary – Label Papers, Films and Laminated Substrates
    2.2.3.3 Hungary – Cross-Border Trade in Laminates
    2.2.3.4 Hungary – Label Inks, Plates and Dies
    2.2.3.5 Hungary – Label Presses and other Machinery / Equipment
    2.2.3.6 Hungary – Label Converter / Printers
    2.2.3.7 Hungary – Cross-border Trade in Labels
    2.2.3.8 Hungary – The Label Market – Future Trends

APPENDICES – HUNGARY

APPENDIX I Hungary – Case Studies of Selected Label Converter / Printers
  • Hungary – Label Converter / Printers – Case Study 1: Mizsepack
  • Hungary – Labelstock Laminator – Case study 2 : Budaval
  • Hungary – Label Converter / Printers – Case Study 3:M-Real Petöfi Label Kft

APPENDIX II Hungary – Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
APPENDIX III Hungary – Label Converter / Printers.
Chapter 2.3 Czech Republic and Slovakia
  2.3.1 Czech Republic – Economic and Political Factors
    2.3.1.1 Czech Republic – History and Politics
    2.3.1.2 Czech Republic – The Economy
    2.3.1.3 Czech Republic – Business Outlook
  2.3.2 Czech Republic – Label End-user Markets
    2.3.2.1 Czech Republic – The Retail Sector
    2.3.2.2 Czech Republic – Food Products
    2.3.2.3 Czech Republic – Drinks
    2.3.2.4 Czech Republic – Cosmetics and Toiletries
    2.3.2.5 Czech Republic – Other Label End-user Sectors
    2.3.2.6 Czech Republic – Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
  2.3.3 Czech Republic – The Label Business
    2.3.3.1 Czech Republic – An Overview – The Label Sector
    2.3.3.2 Czech Republic – Label Papers, Films and Laminated Substrates
    2.3.3.3 Czech Republic – Label Inks, Plates and Dies
    2.3.3.4 Czech Republic – Label Presses and other Machinery / Equipment
    2.3.3.5 Czech Republic – Label Converter / Printers
    2.3.3.6 Czech Republic – Cross-border Trade in Labels
    2.3.3.7 Czech Republic – The Label Market – Future Trends

APPENDICES – CZECH REPUBLIC

APPENDIX I Czech Republic – Case Studies of Selected Label Converter / Printers
  • Czech Republic – Label Converter / Printer – Case Study 1: S&K Label
  • Czech Republic – Label Converter / Printer – Case Study 2: Rayfilm Ltd
  • Czech Republic – Label Converter / Printer – Case Study 3: OTK (Obchodni Tiskarny)

APPENDIX II Czech Republic – Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
APPENDIX III Czech Republic – Label Converter / Printers
  2.3.4 Slovakia – Economic and Political Factors
    2.3.4.1 Slovakia – History and Politics
    2.3.4.2 Slovakia – The Economy
    2.3.4.3 Slovakia – Business Outlook
  2.3.5 Slovakia – Label End-user Markets
    2.3.5.1 Slovakia – The Retail Sector
    2.3.5.2 Slovakia – Food and Drinks Products
    2.3.5.3 Slovakia – Other End-User Sectors
    2.3.5.4 Slovakia – Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
  2.3.6 Slovakia – The Label Business
    2.3.6.1 Slovakia – An Overview – The Label Sector
    2.3.6.2 Slovakia – Label Papers, Films and Laminated Substrates
    2.3.6.3 Slovakia – Label Inks, Plates and Dies
    2.3.6.4 Slovakia – Label Presses and Other Machinery / Equipment
    2.3.6.5 Slovakia – Label Converter / Printers
    2.3.6.6 Slovakia – Cross-border Trade in Labels
    2.3.6.7 Slovakia – The Label Market – Future Trends

APPENDICES – SLOVAKIA

APPENDIX I Slovakia – Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
APPENDIX II Slovakia – Label Converter / Printers.
Chapter 2.4 The Baltic States (Estonia, Latvia and Lithuania) The Baltic States – An Overview
  2.4.1 Estonia – Economic and Political Factors
  2.4.2 Estonia – Label End-user Markets
    2.4.2.1 Estonia – The Retail Sector
    2.4.2.2 Estonia – Food and Drinks Products
    2.4.2.3 Estonia – Other Label End-user Sectors
    2.4.2.4 Estonia – Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
  2.4.3 Estonia – The Label Business
    2.4.3.1 Estonia – An Overview – The Label Sector
    2.4.3.2 Estonia – Label Papers, Films and Laminated Substrates
    2.4.3.3 Estonia – Label Presses and Other Machinery / Equipment
    2.4.3.4 Estonia – Label Converter / Printers
    2.4.3.5 Estonia – Cross-border Trade in Labels
    2.4.3.6 Estonia – The Label Market – Future Trends

APPENDICES – ESTONIA

APPENDIX I Estonia – Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
APPENDIX II Estonia – Label Converter / Printers
  2.4.4 Latvia – Economic and Political Factors
  2.4.5 Latvia – Label End-user Markets
    2.4.5.1 Latvia – The Retail Sector
    2.4.5.2 Latvia – Food and Drinks Products
    2.4.5.3 Latvia – Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
  2.4.6 Latvia – The Label Business
    2.4.6.1 Latvia – An Overview – The Label Sector
    2.4.6.2 Latvia – Label Papers, Films and Laminated Substrates
    2.4.6.3 Latvia – Label Presses and Other Machinery / Equipment
    2.4.6.4 Latvia – Label Converter / Printers
    2.4.6.5 Latvia – Cross-border Trade in Labels
    2.4.6.6 Latvia – The Label Market – Future Trends

APPENDICES – LATVIA

APPENDIX I Latvia – Label Converter / Printers
  2.4.7 Lithuania – Economic and Political Factors
  2.4.8 Lithuania – Label End-user Markets
    2.4.8.1 Lithuania – The Retail Sector
    2.4.8.2 Lithuania – Food and Drinks Products
    2.4.8.3 Lithuania – Other Label End-user Sectors
    2.4.8.4 Lithuania – Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
  2.4.9 Lithuania – The Label Business
    2.4.9.1 Lithuania – An Overview – The Label Sector
    2.4.9.2 Lithuania – Label Papers, Films and Laminated Substrates
    2.4.9.3 Lithuania – Label Presses and other Machinery / Equipment
    2.4.9.4 Lithuania – Label Converter / Printers
    2.4.9.5 Lithuania – Cross-border Trade in Labels
    2.4.9.6 Lithuania – The Label Market – Future Trends

APPENDICES – LITHUANIA

APPENDIX I Lithuania – Label Converter / Printers.
Chapter 2.5 Slovenia
  2.5.1 Slovenia – Economic and Political Factors
    2.5.1.1 Slovenia – History and Politics
    2.5.1.2 Slovenia – The Economy
    2.5.1.3 Slovenia – Business Outlook
  2.5.2 Slovenia – Label End-user Markets
    2.5.2.1 Slovenia – The Retail Sector
    2.5.2.2 Slovenia – Food and Drink Products
    2.5.2.3 Slovenia – Other Label End-user Sectors
    2.5.2.4 Slovenia – Growth Opportunities in the Label Business (Label Converters / Labelstock Laminators)
  2.5.3 Slovenia – The Label Business
    2.5.3.1 Slovenia – An Overview – The Label Sector
    2.5.3.2 Slovenia – Label Papers, Films and Laminated Substrates
    2.5.3.3 Slovenia – Label Presses and Other Machinery / Equipment
    2.5.3.4 Slovenia – Label Converter / Printers
    2.5.3.5 Slovenia – Cross-border Trade in Labels
    2.5.3.6 Slovenia – The Label Market – Future Trends.

APPENDICES - SLOVENIA

APPENDIX I Slovenia – Local Agents/Representatives of Foreign Suppliers of Label Related Materials and Equipment
APPENDIX II Slovenia – Label Converter / Printers.


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