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North America Microwave Market Size, Share & Trends Analysis Report By Type (Countertop, Over-the-Range, Built-In), By Technology (Convection, Traditional), By Price, By Capacity, By Power, By Distribution Channel, By Country, And Segment Forecasts, 2024 - 2030

June 2024 | 119 pages | ID: N3DA74CC5253EN
Grand View Research, Inc.

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North America Microwave Market Growth & Trends

The North America microwave market size is anticipated to reach USD 8.54 billion by 2030, exhibiting a CAGR of 3.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The demand for microwave ovens is increasing in the U.S. as more families seek quick and convenient cooking solutions. Microwave ovens are becoming more popular in urban areas and among working populations as they offer an efficient way to prepare meals. There is a rising trend toward nuclear families and single-person households.

The preference for compact and efficient cooking appliances has risen due to the shift toward smaller household sizes. The average household size in the U.S. was 3.7 people in 1940, while in 2022, it decreased to 2.5 individuals per household, according to the Census Bureau’s annual Current Population Survey. This trend favors the market as consumers look for appliances that suit their lifestyle needs.

A key opportunity in microwave technology lies in prioritizing sustainability and energy efficiency. Manufacturers are integrating cutting-edge features like hybrid architectures and real-time data monitoring to maximize energy efficiency and minimize operational costs. These initiatives not only promote environmental sustainability by reducing carbon emissions but also yield substantial cost savings for businesses.

Manufacturers are placing a significant emphasis on reducing the carbon footprint of microwaves. Through the utilization of sustainable materials and the implementation of energy-efficient technologies, companies are striving to reduce the environmental impact of their products. These initiatives are in alignment with the key sustainability goals within the industry.

Microwave technology is advancing in real-time data monitoring, offering operators instant feedback on cooking performance. These systems facilitate more efficient utilization of energy and resources, contributing to improved cooking quality, reduced energy costs, and enhanced overall kitchen productivity.

North America Microwave Market Report Highlights
  • The countertop microwave market accounted for a major share of North America revenues in 2023. Countertop microwaves provide fast and convenient cooking solutions, meeting the needs of busy individuals seeking meal preparation convenience.
  • North America convection microwave market is projected to grow at a CAGR of 4.6% from 2024 to 2030. Efficiency and convenience are significant factors driving the conventional microwave market.
  • Microwaves priced between USD 301 to USD 500 accounted for a major share of North America revenues in 2023. Microwave appliances in this price range excel in striking a balance between affordability and functionality, making them appealing to a wide range of consumers.
  • High powered microwave market is projected to grow at the highest CAGR from 2024 to 2030. Microwaves with higher wattage significantly reduce the time needed to cook, making them a suitable choice for both individuals and families who value quick and convenient meal solutions.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Country Outlook

CHAPTER 3. NORTH AMERICA MICROWAVE MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
  3.2.1. Sales/Retail Channel
3.3. Market Dynamics
  3.3.1. Market Driver Analysis
  3.3.2. Market Restraint Analysis
  3.3.3. Market Opportunities
  3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies

CHAPTER 4. NORTH AMERICA MICROWAVE MARKET: CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings

CHAPTER 5. NORTH AMERICA MICROWAVE MARKET: TYPE ESTIMATES & TREND ANALYSIS

5.1. Type Movement Analysis & Market Share, 2023 & 2030
5.2. Countertop
  5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Over-the-Range
  5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Built-in
  5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 6. NORTH AMERICA MICROWAVE MARKET: TECHNOLGY ESTIMATES & TREND ANALYSIS

6.1. Technology Movement Analysis & Market Share, 2023 & 2030
6.2. Covection
  6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Traditional
  6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 7. NORTH AMERICA MICROWAVE MARKET: PRICE ESTIMATES & TREND ANALYSIS

7.1. Price Movement Analysis & Market Share, 2023 & 2030
7.2. Below $100
  7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. $100 to $
  7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. $301 to $500
  7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. $501 to $1,000
  7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. $1,001 to $2,000
  7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.7. Above $2,000
  7.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 8. NORTH AMERICA MICROWAVE MARKET: CAPACITY ESTIMATES & TREND ANALYSIS

8.1. Capacity Movement Analysis & Market Share, 2023 & 2030
8.2. Small (Less than 1.5 cubic feet)
  8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3. Medium (1.5 to 2.5 cubic feet)
  8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4. Large (More than 2.5 cubic feet)
  8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 9. NORTH AMERICA MICROWAVE MARKET: POWER ESTIMATES & TREND ANALYSIS

9.1. Power Movement Analysis & Market Share, 2023 & 2030
9.2. Low Power (Less than 800 watts)
  9.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3. Medium Power (800 to 1,200 watts)
  9.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.4. High Power (More than 1,200 watts)
  9.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 10. NORTH AMERICA MICROWAVE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

10.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
10.2. Supermarkets & Hypermarkets
  10.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
10.3. Specialty Stores
  10.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
10.4. Home Improvement Stores
  10.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
10.5. Online
  10.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
10.6. Others
  10.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 11. NORTH AMERICA MICROWAVE MARKET: COUNTRY ESTIMATES & TREND ANALYSIS

11.1. Country Movement Analysis & Market Share, 2023 & 2030
11.2. North America
  11.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  11.2.2. U.S.
    11.2.2.1. Key country dynamics
    11.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  11.2.3. Canada
    11.2.3.1. Key country dynamics
    11.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 12. COMPETITIVE ANALYSIS

12.1. Recent developments & impact analysis, by key market participants
12.2. Company Categorization
12.3. Participant’s Overview
12.4. Financial Performance
12.5. Product Benchmarking
12.6. Company Market Share Analysis, 2023 (%)
12.7. Company Heat Map Analysis
12.8. Strategy Mapping
12.9. Company Profiles
  12.9.1. Whirlpool Corporation
    12.9.1.1. Company Overview
    12.9.1.2. Financial Performance
    12.9.1.3. Product Portfolios
    12.9.1.4. Strategic Initiatives
  12.9.2. Samsung Electronics Co. Ltd.
    12.9.2.1. Company Overview
    12.9.2.2. Financial Performance
    12.9.2.3. Product Portfolios
    12.9.2.4. Strategic Initiatives
  12.9.3. Robert Bosch GmbH
    12.9.3.1. Company Overview
    12.9.3.2. Financial Performance
    12.9.3.3. Product Portfolios
    12.9.3.4. Strategic Initiatives
  12.9.4. LG Electronics Inc.
    12.9.4.1. Company Overview
    12.9.4.2. Financial Performance
    12.9.4.3. Product Portfolios
    12.9.4.4. Strategic Initiatives
  12.9.5. Frigidaire (Electrolux Inc.)
    12.9.5.1. Company Overview
    12.9.5.2. Financial Performance
    12.9.5.3. Product Portfolios
    12.9.5.4. Strategic Initiatives
  12.9.6. Kenmore (Transform Holdco LLC)
    12.9.6.1. Company Overview
    12.9.6.2. Financial Performance
    12.9.6.3. Product Portfolios
    12.9.6.4. Strategic Initiatives
  12.9.7. GE Appliances (a Haier company)
    12.9.7.1. Company Overview
    12.9.7.2. Financial Performance
    12.9.7.3. Product Portfolios
    12.9.7.4. Strategic Initiatives
  12.9.8. Panasonic Corporation
    12.9.8.1. Company Overview
    12.9.8.2. Financial Performance
    12.9.8.3. Product Portfolios
    12.9.8.4. Strategic Initiatives
  12.9.9. Breville
    12.9.9.1. Company Overview
    12.9.9.2. Financial Performance
    12.9.9.3. Product Portfolios
    12.9.9.4. Strategic Initiatives
  12.9.10. Sharp Corporation
    12.9.10.1. Company Overview
    12.9.10.2. Financial Performance
    12.9.10.3. Product Portfolios
    12.9.10.4. Strategic Initiatives
LIST OF TABLES


1. North America microwave market - Key market driver analysis
2. North America microwave market - Key market restraint analysis
3. North America microwave market estimates and forecast by type 2018 - 2030 (USD Million)
4. North America microwave market estimates and forecast by technology 2018 - 2030 (USD Million)
5. North America countertop microwave market estimates and forecast by price 2018 - 2030 (USD Million)
6. North America microwave market estimates and forecast by capacity 2018 - 2030 (USD Million)
7. North America microwave market estimates and forecast by power 2018 - 2030 (USD Million)
8. North America microwave market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
9. U.S. macro-economic outlay
10. U.S. microwave market estimates and forecast, 2018 - 2030 (USD Million)
11. U.S. microwave market estimates and forecast by type 2018 - 2030 (USD Million)
12. U.S. microwave market estimates and forecast by technology 2018 - 2030 (USD Million)
13. U.S. microwave market estimates and forecast by price 2018 - 2030 (USD Million)
14. U.S. microwave market estimates and forecast by capacity 2018 - 2030 (USD Million)
15. U.S. microwave market estimates and forecast by power 2018 - 2030 (USD Million)
16. U.S.microwave market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
17. Canada macro-economic outlay
18. Canada microwave market estimates and forecast by type 2018 - 2030 (USD Million)
19. Canada microwave market estimates and forecast by technology 2018 - 2030 (USD Million)
20. Canada microwave market estimates and forecast by price 2018 - 2030 (USD Million)
21. Canada microwave market estimates and forecast by capacity 2018 - 2030 (USD Million)
22. Canada microwave market estimates and forecast by power 2018 - 2030 (USD Million)
23. Canada microwave market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
LIST OF FIGURES


1. North America microwave market snapshot
2. North America microwave market segmentation & scope
3. North America microwave market penetration & growth prospect mapping
4. North America microwave market value chain analysis
5. North America microwave market dynamics
6. North America microwave market Porter's Five Forces analysis
7. North America microwave market: type movement analysis, 2023 & 2030 (%)
8. North America countertop microwave market estimates and forecast, 2018 - 2030 (USD Million)
9. North America over-the-range microwave market estimates and forecast, 2018 - 2030 (USD Million)
10. North America built-in microwave market estimates and forecast, 2018 - 2030 (USD Million)
11. North America microwave market: technology movement analysis, 2023 & 2030 (%)
12. North America convection microwave market estimates and forecast, 2018 - 2030 (USD Million)
13. North America traditional microwave market estimates and forecast, 2018 - 2030 (USD Million)
14. North America microwave market: price movement analysis, 2023 & 2030 (%)
15. North America microwave market estimates and forecast, priced below $100 2018 - 2030 (USD Million)
16. North America microwave market estimates and forecast, priced $100 to $300 2018 - 2030 (USD Million)
17. North America microwave market estimates and forecast, priced $301 to $500, 2018 - 2030 (USD Million)
18. North America microwave market estimates and forecast, priced $501 to $1000, 2018 - 2030 (USD Million)
19. North America microwave market estimates and forecast, priced $1001 to $2000, 2018 - 2030 (USD Million)
20. North America microwave market estimates and forecast, priced above $2000, 2018 - 2030 (USD Million)
21. North America microwave market: capacity movement analysis, 2023 & 2030 (%)
22. North America small capcity microwave market estimates and forecast, 2018 - 2030 (USD Million)
23. North America medum capacity microwave market estimates and forecast, 2018 - 2030 (USD Million)
24. North America large capacity microwave market estimates and forecast, 2018 - 2030 (USD Million)
25. North America microwave market: power movement analysis, 2023 & 2030 (%)
26. North America low power microwave market estimates and forecast, 2018 - 2030 (USD Million)
27. North America medium power microwave market estimates and forecast, 2018 - 2030 (USD Million)
28. North America high power microwave market estimates and forecast, 2018 - 2030 (USD Million)
29. North America microwave market: Distribution Channel movement analysis, 2023 & 2030 (%)
30. North America microwave market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
31. North America microwave market estimates and forecast through specialty stores 2018-2030 (USD Million)
32. North America microwave market estimates and forecast through home imporovement stores, 2018 - 2030 (USD Million)
33. North America microwave market estimates and forecast through online channel, 2018 - 2030 (USD Million)
34. North America microwave market estimates and forecast through other distribution channel, 2018 - 2030 (USD Million)
35. North America microwave market: Regional movement analysis, 2023 & 2030 (%)
36. North America microwave market estimates and forecast, 2018 - 2030 (USD Million)
37. U.S. microwave market estimates and forecast, 2018 - 2030 (USD Million)
38. Canada microwave market estimates and forecast, 2018 - 2030 (USD Million)


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