Polishes in the US

Date: February 9, 2018
Pages: 17
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P15994302BDEN

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Fragmentation can often point to growing interest in a certain industry, and this appears to be true with furniture and metal polishes. The former is being pushed by increases in furniture sales and demand for metal polish is coming from sales of ovenware and cookware. In furniture polish, Pledge, which is synonymous with this type of polish, owns nearly half of the subcategory, but below Pledge, the field becomes competitive with brands such as Swiffer and Old English and private label. About h...

Euromonitor International's Polishes in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Fragmentation Suggests Strong Demand for Certain Polishes
Shoe Polish To Remain Niche Product
Wood Flooring Stagnant in US
Competitive Landscape
Major Names Dominate Furniture and Floor Polishes
Kiwi Maintains Stranglehold on Shoe Polish
Together With Wright's, Weiman Owns Nearly Half of Metal Polish
Category Data
  Table 1 Sales of Polishes by Category: Value 2012-2017
  Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Polishes: % Value 2013-2017
  Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
  Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
  Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Executive Summary
Despite A Rebounding Economy, Home Care Sees Limited Growth in the US
Home Care Manufacturers Enter A New Era of Transparency in Ingredient Disclosure
Home Care Players Look To Eco-conscious Consumers To Gain Share
Innovation in New Product Development Stalls in 2017
Consumers Will Continue To Embrace Products That Make Cleaning Easier
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  Summary 1 Research Sources
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