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Polishes in Taiwan

March 2020 | 4 pages | ID: P7A82338E6EEN
Euromonitor International Ltd

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Constrained by higher humidity and temperatures in Taiwan, polishes remain less accepted among consumers, leading to negligible sales of floor and metal polishes. On the one hand, Taiwanese consumers have limited time for polishing and fewer people consider it necessary to polish their furniture or shoes regularly. On the other hand, consumers prefer purchasing sports shoes or sandals that require less polishing effort, resulting in limited marketing in polishes.

Euromonitor International's Polishes in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Polishes is less favoured by Taiwanese due to local consumption habits
Furniture polish keeps declining in retail value
Shoe polish declines faster in retail value compared to furniture polish
COMPETITIVE LANDSCAPE
SC Johnson & Son Taiwan Ltd maintains its dominant position
Local players still fall behind overseas giant due to weaker brand influence
Marketing campaigns rare in polishes
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2014-2019
Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Polishes: % Value 2015-2019
Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Slower retail value growth in home care in 2019
More hygiene consciousness awakened among Taiwanese
Kao (Taiwan) Ltd leads home care for another year
Manufacturers are trying to trigger higher growth through innovation
Projected slightly faster growth expected over the forecast period
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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