Polishes in South Korea

Date: January 27, 2017
Pages: 15
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P6F0433688CEN

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Polishes in South Korea has been in decline for over a decade. The negative trend continued throughout the review period, with the category posting consistent declines in retail volume and current value sales. Moreover, in 2016 it was represented by just two product types, furniture polish and shoe polish. Demand for both product types has declined steadily in recent years due to the changing lifestyles of consumers. Furniture polish has been negatively affected by the growing preference in Sout...

Euromonitor International's Polishes in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Polishes by Category: Value 2011-2016
  Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Polishes: % Value 2012-2016
  Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
  Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
  Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Executive Summary
Boycott of Oxy Reckitt Benckiser Ltd Harms Overall Performance of Home Care
'chemophobia' Spreads Among Consumers in the Wake of the Oxy Scandal
Other Top Players Make Value Share Gains As Oxy Reckitt Benckiser Loses Ground
Non-store Retailing Outperforms Store-based Retailing in Current Value Growth Terms
Maturity and Safety Concerns Look Set To Hamper Market Development
Key Trends and Developments
'chemophobia' Emerges As A New Threat for Home Care Producers
Non-store Retailing Channels Make Strong Gains in Home Care Distribution
Innovation Is Passive and Largely Limited To Leading Home Care Players
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 NBO Company Shares of Home Care: % Value 2012-2016
  Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 13 Distribution of Home Care by Format: % Value 2011-2016
  Table 14 Distribution of Home Care by Format and Category: % Value 2016
  Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 1 Research Sources

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Household Products in South Korea US$ 350.00 Nov, 2015 · 36 pages

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