Polishes in Romania

Date: January 21, 2016
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: PD6F08AAB26EN
Leaflet:

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Polishes are used on a relatively low scale in Romania, most consumers resorting to multipurpose products instead. Romanians do not regard these products as priority and would rather spend their money on other home care products. Generally, polishes are purchased by consumers with higher incomes and who are usually better educated.

Euromonitor International's Polishes in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Henkel Romania SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Henkel Romania SRL: Key Facts
Summary 2 Henkel Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Henkel Romania SRL: Competitive Position 2015
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2015
SC Johnson Wax SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 7 SC Johnson Wax SRL: Key Facts
Summary 8 SC Johnson Wax SRL: Operational Indicators
Competitive Positioning
Summary 9 SC Johnson Wax SRL: Competitive Position 2015
Executive Summary
Home Care Continues To Grow
Demand for Specialised Products Is Intensifying
Multinationals Reign Supreme
Modern Retail Dominates Home Care Distribution
Optimistic Prospects for Romanian Home Care
Key Trends and Developments
Product Variety Is on An Upward Slope
Consumer Lifestyles Shape Home Care
Modern Retail Attracts the Population
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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