Polishes in Mexico

Date: February 15, 2016
Pages: 19
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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El Oso SA de CV is a Mexican shoe polish company founded in 1922. Not only are its products purchased by households, but they are also the most common choice amongst shoe shiners. El Oso is considered a traditional brand that at the same time has been able to stay fresh thanks to constant new product development. In 2015, El Oso decided to innovate also in distribution terms thanks to the opening of its e-commerce site, which is being actively promoted through its Facebook fan page. Thanks to...

Euromonitor International's Polishes in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Polishes by Category: Value 2010-2015
  Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Polishes: % Value 2011-2015
  Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
  Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
  Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Ceys Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
  Summary 1 Ceys Mexicana SA de CV: Key Facts
Competitive Positioning
  Summary 2 Ceys Mexicana SA de CV: Competitive Position 2015
Executive Summary
Home Care Posts Single-digit Value Growth in 2015
Laundry Care Is the Biggest Category Within Home Care
Home Care in Mexico Is Dominated by International Companies
Traditional Grocery Retailers Continues To Be A Relevant Channel for Home Care
Home Care Expects Further Development in Coming Years
Key Trends and Developments
Home Care Consumption Habits Show Significant Variations Depending on the Household Income Level
Multifunctional Home Care Products Become Increasingly Common
Laundry Care Research and Development Prioritises Water Saving
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 3 Research Sources

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