Polishes in New Zealand

Date: April 4, 2017
Pages: 15
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P1E114AD8DBEN
Leaflet:

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2016 was another difficult year for polishes. While the increasing incorporation of stainless steel (through appliances and kitchen bench tops) helped drive growth of metal polishes, a high level of saturation and a lack of dynamism in other polishes resulted in the category stagnating in current value terms in 2016. This was attributable to an increasing number of time-poor consumers, with polishing within the home environment becoming an outdated chore, as well as consumers favouring more conv...

Euromonitor International's Polishes in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Polishes by Category: Value 2011-2016
  Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Polishes: % Value 2012-2016
  Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
  Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
  Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Executive Summary
Competitive Retail Environment Inhibits Value Sales Growth
Fragrance Drives Development
Reckitt Benckiser Continues To Lead Home Care
Supermarket Dominance Continues
Housing Boom Expected To Drive Growth
Key Trends and Developments
Rise of 'green' Fragrances
Convenience Trends Cannibalise Some Categories
Dominance of Supermarkets Continues
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 NBO Company Shares of Home Care: % Value 2012-2016
  Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 12 Distribution of Home Care by Format: % Value 2011-2016
  Table 13 Distribution of Home Care by Format and Category: % Value 2016
  Table 14 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
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