Polishes in Egypt

February 2024 | 17 pages | ID: PF476128E33EN
Euromonitor International Ltd

Abstracts

Except for shoe polish, retail volume sales of polishes continued to decline in 2023, due to high inflation and pressure on disposable incomes. Perceived as discretionary products, floor, metal and furniture polishes suffered significant declines in sales volumes as consumers reallocated their budgets to more essential household needs. Instead, consumers turned to more affordable products for polishing or used multi-purpose surface care products with integrated polishing features.

Euromonitor International's Polishes in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Polishes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Polishes in Egypt
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

POLISHES IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

High inflation negatively impacts overall demand for polishes, with shoe polish the exception
Local brand retains leadership of shoe polish
Furniture care trend ensures furniture polish is second most popular in category
PROSPECTS AND OPPORTUNITIES
Overall demand for polishes set to marginally improve
Popularity of tiled floors and shift to economical alternatives to dampen demand for floor polish
E-commerce is expected to make limited contribution as distribution channel
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2018-2023
Table 2 Sales of Polishes by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Polishes: % Value 2019-2023
Table 4 LBN Brand Shares of Polishes: % Value 2020-2023
Table 5 Forecast Sales of Polishes by Category: Value 2023-2028
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
HOME CARE IN EGYPT
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources