Polishes in Egypt

Date: February 7, 2018
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: PF476128E33EN
Leaflet:

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Furniture polish remained in high demand from Egyptian consumers of all incomes, many of whom consider it a basic cleaning and home care product to be purchased regularly. This is mainly because of the dusty weather and pollution in Egypt that make it necessary to clean frequently. In addition, furniture polish is perceived as a multi-purpose cleaner that can be used in kitchens, living rooms, dining rooms and bedrooms, thereby also saving money. Although furniture polish unit prices are conside...

Euromonitor International's Polishes in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Furniture Polish Remains Among the Most Popular Products
Metal Polish Grows, But From A Very Small Sales Base
Harsh Economic Climate Causes A Shift To Cheaper Products
Competitive Landscape
Johnson Wax (egypt) Co Leads Sales of Polishes
Misr Detergents & Chemicals Co Is the Clear Leader of Shoe Polish
Reckitt Benckiser Egypt Ltd Remains the Leader in Metal Polish
Category Data
  Table 1 Sales of Polishes by Category: Value 2012-2017
  Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Polishes: % Value 2013-2017
  Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
  Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
  Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Executive Summary
Home Care in Egypt Recovers After A Remarkable Shake-up
Consumers in Egypt Switch To Basic Home Care Products
International Players Continue To Dominate Home Care in Egypt
New Product Developments in Home Care Are Limited To Local Brands
Weak Growth Is Expected for Home Care Categories in the Forecast Period in Egypt
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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