Booming Housing Sector in India
India is one of the fastest growing real-estate markets in the world, which is not only attracting domestic real-estate developers, but also the foreign investors. Moreover, real-estate industry in India is addressing the demand for built-up space, from a variety of property segments, such as offices, housing units, shopping malls, hospitality industry, manufacturing sector and logistics parks, in which housing sector is undergoing a significant growth.
Our new report, “Booming Housing Sector in India”, observed that the housing segment of the Indian real-estate industry has shown strong growth despite global economic gloom. Moreover, with continuously rising population, growing aspirations, increasing nuclear families and rapid urbanization, the housing sector in India is anticipated to register a strong growth in the coming years.
Further, the report facilitates detailed information on housing market structure comprising of number of housing units, rooms, and ownership of flats by type. A comprehensive study on housing demand analysis segmented into Affordable, HIG, and Luxury housing has also been included in our report in which it has been found that affordable housing segment is expected to witness a strong demand of around 40% during 2012-2014.
In this report, we have also included forecast on faucets, tiles, switch, cement and steel, paint, bathroom fittings, furniture, floorings and modular kitchen industries which will help industry and its related players to get the complete 360 degree view of the industry. Besides, the report also includes city-level analysis (Mumbai, Delhi/NCR, Chennai and Kolkata) to help the industry players to monitor the estimated housing supply in these cities.
Additionally, it sheds light on technological developments which will help developers in tracking new and emerging technological innovations, as cutting prices is not always the right move to compete in the market.
Besides, based on our primary research which includes a survey of around 900 respondents, we identified and rated various factors influencing the customers in selecting a housing project. On the similar lines, we also conducted a primary survey on various developers to study the factors considered by them before choosing raw materials for construction. This will help the industry players in understanding the market behavior from both ends (consumer and developer).
The report also discusses the challenges hindering the exponential growth route of the industry for future. Furthermore, the report provides profiling of the major players including DLF, Unitech, Omaxe, Tata Housing, Puravankara, EMAAR MGF, Ansal Housing and Sobha Developers which will help clients to gain insights on their overall business, recent activities and their strengths and weaknesses. Overall, the report presents optimum information and balanced research outlook on the potentials of the Indian housing sector.
Our new report, “Booming Housing Sector in India”, observed that the housing segment of the Indian real-estate industry has shown strong growth despite global economic gloom. Moreover, with continuously rising population, growing aspirations, increasing nuclear families and rapid urbanization, the housing sector in India is anticipated to register a strong growth in the coming years.
Further, the report facilitates detailed information on housing market structure comprising of number of housing units, rooms, and ownership of flats by type. A comprehensive study on housing demand analysis segmented into Affordable, HIG, and Luxury housing has also been included in our report in which it has been found that affordable housing segment is expected to witness a strong demand of around 40% during 2012-2014.
In this report, we have also included forecast on faucets, tiles, switch, cement and steel, paint, bathroom fittings, furniture, floorings and modular kitchen industries which will help industry and its related players to get the complete 360 degree view of the industry. Besides, the report also includes city-level analysis (Mumbai, Delhi/NCR, Chennai and Kolkata) to help the industry players to monitor the estimated housing supply in these cities.
Additionally, it sheds light on technological developments which will help developers in tracking new and emerging technological innovations, as cutting prices is not always the right move to compete in the market.
Besides, based on our primary research which includes a survey of around 900 respondents, we identified and rated various factors influencing the customers in selecting a housing project. On the similar lines, we also conducted a primary survey on various developers to study the factors considered by them before choosing raw materials for construction. This will help the industry players in understanding the market behavior from both ends (consumer and developer).
The report also discusses the challenges hindering the exponential growth route of the industry for future. Furthermore, the report provides profiling of the major players including DLF, Unitech, Omaxe, Tata Housing, Puravankara, EMAAR MGF, Ansal Housing and Sobha Developers which will help clients to gain insights on their overall business, recent activities and their strengths and weaknesses. Overall, the report presents optimum information and balanced research outlook on the potentials of the Indian housing sector.
1. ANALYST VIEW
2. RESEARCH METHODOLOGY
3. WHY WILL INDUSTRY PERFORM?
3.1 Burgeoning Demand from Rapid Urbanization
3.2 Nuclear Families Catching Pace
3.3 Changing Demographics
3.4 Growing Aspirations Triggering Demand for Homes
3.5 High Net-Worth Clients Elevating Demand for Luxury Homes
4. RESIDENTIAL REAL-ESTATE INDUSTRY OUTLOOK TO 2014
4.1 Overview
4.2 Market Structure
4.2.1 Housing Units
4.2.2 Number of Rooms
4.2.3 Type of Ownership
5. HOUSING DEMAND ANALYSIS
5.1 Affordable Housing
5.1.1 Current Demand Potential
5.1.2 Latest Developments
5.2 HIG Housing
5.2.1 Current Demand Potential
5.3 Luxury Housing
5.3.1 Current Demand Potential
5.3.2 Latest Developments
5.3.3 Scenario in Major Cities
6. CITY-LEVEL ANALYSIS
6.1 Mumbai
6.2 Delhi/NCR
6.3 Chennai
6.4 Kolkata
7. INDUSTRY VERTICALS
7.1 Faucets
7.2 Tiles
7.3 Switch
7.4 Cement and Steel
7.5 Paint
7.6 Bathroom Fittings
7.7 Furniture
7.8 Floorings
7.9 Modular Kitchen
8. TECHNOLOGICAL INNOVATION
8.1 Green Buildings
8.2 Pre-engineered Buildings
8.3 Bay Windows
9. INVESTMENT IN HOUSING SECTOR
9.1 FDI Inflows
9.2 Private Equity Investment
10. HOUSING FINANCE
11. WHAT THE INDIAN CONSUMER WANTS?
12. BUILDER’S PERSPECTIVE
13. SENIOR HOUSING: AN OLD CHALLENGE
14. INDUSTRY ROADBLOCKS
14.1 Increasing Cost of Construction
14.2 Legal and Regulatory Limitations
14.3 Manpower Constraints
14.4 Declining FDI Turning the Face of Indian Housing Sector
15. COMPETITIVE LANDSCAPE
15.1 DLF Limited
15.1.1 Business Description
15.1.2 Strategic Analysis
15.1.3 Strategic Initiatives
15.2 Unitech
15.2.1 Business Description
15.2.2 Strategic Analysis
15.2.3 Strategic Initiatives
15.3 Omaxe Limited
15.3.1 Business Description
15.3.2 Strategic Analysis
15.3.3 Strategic Initiatives
15.4 Tata Housing
15.4.1 Business Description
15.4.2 Strategic Analysis
15.4.3 Strategic Initiatives
15.5 Puravankara
15.5.1 Business Description
15.5.2 Strategic Analysis
15.5.3 Strategic Initiatives
15.6 Emaar MGF Land Limited
15.6.1 Business Description
15.6.2 Strategic Analysis
15.6.3 Strategic Initiatives
15.7 Ansal Housing
15.7.1 Business Description
15.7.2 Strategic Analysis
15.7.3 Strategic Initiatives
15.8 Sobha Developers
15.8.1 Business Description
15.8.2 Strategic Analysis
15.8.3 Strategic Initiatives
2. RESEARCH METHODOLOGY
3. WHY WILL INDUSTRY PERFORM?
3.1 Burgeoning Demand from Rapid Urbanization
3.2 Nuclear Families Catching Pace
3.3 Changing Demographics
3.4 Growing Aspirations Triggering Demand for Homes
3.5 High Net-Worth Clients Elevating Demand for Luxury Homes
4. RESIDENTIAL REAL-ESTATE INDUSTRY OUTLOOK TO 2014
4.1 Overview
4.2 Market Structure
4.2.1 Housing Units
4.2.2 Number of Rooms
4.2.3 Type of Ownership
5. HOUSING DEMAND ANALYSIS
5.1 Affordable Housing
5.1.1 Current Demand Potential
5.1.2 Latest Developments
5.2 HIG Housing
5.2.1 Current Demand Potential
5.3 Luxury Housing
5.3.1 Current Demand Potential
5.3.2 Latest Developments
5.3.3 Scenario in Major Cities
6. CITY-LEVEL ANALYSIS
6.1 Mumbai
6.2 Delhi/NCR
6.3 Chennai
6.4 Kolkata
7. INDUSTRY VERTICALS
7.1 Faucets
7.2 Tiles
7.3 Switch
7.4 Cement and Steel
7.5 Paint
7.6 Bathroom Fittings
7.7 Furniture
7.8 Floorings
7.9 Modular Kitchen
8. TECHNOLOGICAL INNOVATION
8.1 Green Buildings
8.2 Pre-engineered Buildings
8.3 Bay Windows
9. INVESTMENT IN HOUSING SECTOR
9.1 FDI Inflows
9.2 Private Equity Investment
10. HOUSING FINANCE
11. WHAT THE INDIAN CONSUMER WANTS?
12. BUILDER’S PERSPECTIVE
13. SENIOR HOUSING: AN OLD CHALLENGE
14. INDUSTRY ROADBLOCKS
14.1 Increasing Cost of Construction
14.2 Legal and Regulatory Limitations
14.3 Manpower Constraints
14.4 Declining FDI Turning the Face of Indian Housing Sector
15. COMPETITIVE LANDSCAPE
15.1 DLF Limited
15.1.1 Business Description
15.1.2 Strategic Analysis
15.1.3 Strategic Initiatives
15.2 Unitech
15.2.1 Business Description
15.2.2 Strategic Analysis
15.2.3 Strategic Initiatives
15.3 Omaxe Limited
15.3.1 Business Description
15.3.2 Strategic Analysis
15.3.3 Strategic Initiatives
15.4 Tata Housing
15.4.1 Business Description
15.4.2 Strategic Analysis
15.4.3 Strategic Initiatives
15.5 Puravankara
15.5.1 Business Description
15.5.2 Strategic Analysis
15.5.3 Strategic Initiatives
15.6 Emaar MGF Land Limited
15.6.1 Business Description
15.6.2 Strategic Analysis
15.6.3 Strategic Initiatives
15.7 Ansal Housing
15.7.1 Business Description
15.7.2 Strategic Analysis
15.7.3 Strategic Initiatives
15.8 Sobha Developers
15.8.1 Business Description
15.8.2 Strategic Analysis
15.8.3 Strategic Initiatives
LIST OF FIGURES
Figure 3-1: Urban Population (Million), 2010-2014
Figure 3-2: Average Family Size per Household (1990, 1995 & 2011)
Figure 3-3: Total Household Income (Billion US$), 2010-2014
Figure 3-4: Number of Affluent Class Households (Million), 2010-2014
Figure 4-1: Share of Housing Sector in Real Estate Industry (2005 & 2010)
Figure 4-2: Housing Market Potential (Trillion INR), 2012-2014
Figure 4-3: Household by Number of Rooms (%), 2001 & 2011
Figure 4-4: Share of Owned and Hired Houses in Urban and Rural Region (2011)
Figure 5-1: Housing Demand Potential (Million Units), 2012-2014
Figure 5-2: Housing Unit Sales Potential in Volume by Segment (%), 2012-2014
Figure 5-3: Housing Unit Sales Potential in Value by Segment (%), 2012-2014
Figure 5-4: Affordable Housing Demand Potential (Million Units), 2012-2014
Figure 5-5: Affordable Housing Market Potential (Trillion INR), 2012-2014
Figure 5-6: HIG Housing Demand Potential (‘000 Units), 2012-2014
Figure 5-7: HIG Housing Market Potential (Trillion INR), 2012-2014
Figure 5-8: Luxury Housing Demand Potential (‘000 Units), 2012-2014
Figure 5-9: Luxury Housing Market Potential (Trillion INR), 2012-2014
Figure 6-1: Mumbai - Housing Supply (Units), 2009-2011
Figure 6-2: Mumbai - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-3: Delhi NCR - Housing Supply (Units), 2009-2011
Figure 6-4: Delhi NCR - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-5: Chennai - Housing Supply (Units), 2009-2011
Figure 6-6: Chennai - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-7: Kolkata - Housing Supply (Units), 2009-2011
Figure 6-8: Kolkata - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 7-1: Faucet Market (Billion INR), 2009-10 to 2013-14
Figure 7-2: Share of Domestic & Foreign Players in Faucet Market (2010-11)
Figure 7-3: Tiles Market (Billion INR), 2009-10 to 2013-14
Figure 7-4: Tiles Market by Type (%), 2010-11
Figure 7-5: Electrical Switch Market (Billion INR), 2010-2014
Figure 7-6: Cement Consumption (Million Metric Tons), 2009-10 to 2013-14
Figure 7-7: Finished Steel Consumption (Million Metric Tons), 2009-10 to 2013-14
Figure 7-8: Paint Industry (Billion INR), 2009-10 to 2013-14
Figure 7-9: Paint Industry by Segment (%), 2010-11
Figure 7-10: Bathroom Fittings Market (Billion INR), 2010-2014
Figure 7-11: Furniture and Furnishing Market (Billion INR), 2010-2014
Figure 7-12: Share of Residential and Commercial Segment in Furniture Market (2010)
Figure 7-13: Share of Organized and Un-organized Sector in Furniture Market (2010)
Figure 7-14: Organized Wooden Flooring Market (Billion INR), 2010-2014
Figure 7-15: Laminate Flooring Market (Billion INR), 2010-2014
Figure 7-16: Modular Kitchen Market (Billion INR), 2010-2014
Figure 8-1: Pre-engineered Buildings Industry (Billion US$), 2012-2014
Figure 9-1: FDI Inflows in Real Estate and Housing Sector (Billion INR), 2009-10 to 2011-12
Figure 9-2: Private Equity Investment in Real Estate and Infrastructure Management Sector (Million US$), 2009-2011
Figure 11-1: Factors Influencing Customer Choice of Residential Project (%)
Figure 12-1: Share of Factors Important to Builders for Selecting Raw Materials
Figure 13-1: Senior Citizen Population (Million), 2009-2014
Figure 3-1: Urban Population (Million), 2010-2014
Figure 3-2: Average Family Size per Household (1990, 1995 & 2011)
Figure 3-3: Total Household Income (Billion US$), 2010-2014
Figure 3-4: Number of Affluent Class Households (Million), 2010-2014
Figure 4-1: Share of Housing Sector in Real Estate Industry (2005 & 2010)
Figure 4-2: Housing Market Potential (Trillion INR), 2012-2014
Figure 4-3: Household by Number of Rooms (%), 2001 & 2011
Figure 4-4: Share of Owned and Hired Houses in Urban and Rural Region (2011)
Figure 5-1: Housing Demand Potential (Million Units), 2012-2014
Figure 5-2: Housing Unit Sales Potential in Volume by Segment (%), 2012-2014
Figure 5-3: Housing Unit Sales Potential in Value by Segment (%), 2012-2014
Figure 5-4: Affordable Housing Demand Potential (Million Units), 2012-2014
Figure 5-5: Affordable Housing Market Potential (Trillion INR), 2012-2014
Figure 5-6: HIG Housing Demand Potential (‘000 Units), 2012-2014
Figure 5-7: HIG Housing Market Potential (Trillion INR), 2012-2014
Figure 5-8: Luxury Housing Demand Potential (‘000 Units), 2012-2014
Figure 5-9: Luxury Housing Market Potential (Trillion INR), 2012-2014
Figure 6-1: Mumbai - Housing Supply (Units), 2009-2011
Figure 6-2: Mumbai - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-3: Delhi NCR - Housing Supply (Units), 2009-2011
Figure 6-4: Delhi NCR - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-5: Chennai - Housing Supply (Units), 2009-2011
Figure 6-6: Chennai - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-7: Kolkata - Housing Supply (Units), 2009-2011
Figure 6-8: Kolkata - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 7-1: Faucet Market (Billion INR), 2009-10 to 2013-14
Figure 7-2: Share of Domestic & Foreign Players in Faucet Market (2010-11)
Figure 7-3: Tiles Market (Billion INR), 2009-10 to 2013-14
Figure 7-4: Tiles Market by Type (%), 2010-11
Figure 7-5: Electrical Switch Market (Billion INR), 2010-2014
Figure 7-6: Cement Consumption (Million Metric Tons), 2009-10 to 2013-14
Figure 7-7: Finished Steel Consumption (Million Metric Tons), 2009-10 to 2013-14
Figure 7-8: Paint Industry (Billion INR), 2009-10 to 2013-14
Figure 7-9: Paint Industry by Segment (%), 2010-11
Figure 7-10: Bathroom Fittings Market (Billion INR), 2010-2014
Figure 7-11: Furniture and Furnishing Market (Billion INR), 2010-2014
Figure 7-12: Share of Residential and Commercial Segment in Furniture Market (2010)
Figure 7-13: Share of Organized and Un-organized Sector in Furniture Market (2010)
Figure 7-14: Organized Wooden Flooring Market (Billion INR), 2010-2014
Figure 7-15: Laminate Flooring Market (Billion INR), 2010-2014
Figure 7-16: Modular Kitchen Market (Billion INR), 2010-2014
Figure 8-1: Pre-engineered Buildings Industry (Billion US$), 2012-2014
Figure 9-1: FDI Inflows in Real Estate and Housing Sector (Billion INR), 2009-10 to 2011-12
Figure 9-2: Private Equity Investment in Real Estate and Infrastructure Management Sector (Million US$), 2009-2011
Figure 11-1: Factors Influencing Customer Choice of Residential Project (%)
Figure 12-1: Share of Factors Important to Builders for Selecting Raw Materials
Figure 13-1: Senior Citizen Population (Million), 2009-2014
LIST OF TABLES
Table 4-1: Number of Occupied Residential Houses in Urban and Rural Region by State (2011)
Table 4-2: Share of Owned and Hired Houses by State (2011)
Table 5-1: Delhi/NCR - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-2: Mumbai - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-3: Chennai - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-4: Bengaluru - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-5: Kolkata - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-6: Pune - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 10-1: Housing Credit Outstanding by HFC & SCBs (Billion INR), 2007-08 to 2010-11
Table 13-1: Senior Living Demand Distribution of Urban Households by Tier Cities
Table 13-2: Senior Living Demand Distribution of Urban Households by Region
Table 14-1: Demand and Supply of Core Professionals (‘000), 2012, 2015 & 2020
Table 4-1: Number of Occupied Residential Houses in Urban and Rural Region by State (2011)
Table 4-2: Share of Owned and Hired Houses by State (2011)
Table 5-1: Delhi/NCR - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-2: Mumbai - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-3: Chennai - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-4: Bengaluru - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-5: Kolkata - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 5-6: Pune - Newly Launched Luxury Housing Projects (Q4 2011 & Q1 2012)
Table 10-1: Housing Credit Outstanding by HFC & SCBs (Billion INR), 2007-08 to 2010-11
Table 13-1: Senior Living Demand Distribution of Urban Households by Tier Cities
Table 13-2: Senior Living Demand Distribution of Urban Households by Region
Table 14-1: Demand and Supply of Core Professionals (‘000), 2012, 2015 & 2020
