Assessment of China's Market for Green HVAC

Date: August 1, 2009
Pages: 200
Price:
US$ 1,444.00
Publisher: GCiS China Strategic Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AF21089B1FCEN
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Assessment of China's Market for Green HVAC
Shanghai- November 17, 2009 – GCiS China Strategic Research has published a study of the China Green Building Materials market, analyzing a cross-section of applications, budgets and thermal zones in Mainland China. The study values the market for green building materials, which are materials specifically designed to reduce the energy load of a building, at over RMB 100 billion (USD 15 Bn), making this market one of the largest of its kind in the world. Growth is expected to remain in double digits for much of the next decade as the torrent of construction spreads to China’s interior. Greener building standards and the rising energy costs are the market’s main propellants.

Despite these strong fundamentals, growth markets in China’s second tier cities pose challenges for suppliers. Enforcement of energy standards is uneven and customers are highly price sensitive. This will intensify an already competitive market, with pricing battles between the thousands of suppliers crowding in. Both buyers and sellers are taking a pragmatic approach to green building materials. Successful marketing messages emphasize how much money a particular material saves and how quickly it delivers the saving.

”Once their functional needs are met, property developers, who are the primary customers, look for the lowest pricing,” said Edward Barlow, senior analyst and author of the study. “In this market a huge volume of low-end products compresses pricing all-around, making it very difficult to sell deep green solutions,” Barlow added. “Those buying building materials are far removed from those paying the utilities bills.”

About the GCIS China GBM Study

This GCiS market study draws on a three month, in-depth primary survey of over 100 of the market’s supply side, channel players and end-users. It is essential reading for any professional needing accurate and detailed strategic information on this market. Major areas covered include: market size and shares, five-year projections, market structure, new vs. replacement sales, pricing trends, distribution, consumption, an assessment of key suppliers and more.
CHAPTER 1 INTRODUCTION

I. INTRODUCTION

LPS Overview
Section of the Study
Sampling
  Figure 1.1: Total Sampling by Target Group
Supplier Sampling
  Figure 1.2: Sample Representation
Influencer Sampling & Segmentation
  Figure 1.3: Sample Representation

II. DEFINITIONS AND PROCESS

Project Abbreviations
Open and Closed Questions
Methodology: How Green HVAC is Represented
  Figure 1.4: Target Product Percentage of Total Market Revenues by Region
  Figure 1.5: Key Target Products by Region
  Figure 1.6: Product / Industry Comparison to Average Revenues (Index)
Shades of Green
  Figure 1.7: GCiS LPS Research Process – Process View
GCiS China Segmentation
  Figure 1.8: GCiS Standard China Geographic Segmentation
GCiS Regional Segmentation
A note on China’s Key Industrial Output Areas
Pearl River Delta
  Figure 1.9: Overview: The Pearl River Delta
Yangtze River Delta
  Figure 1.10: Overview: The Yangtze River Delta
Bohai Rim Economic Zone
  Figure 1.11: Overview: The Bohai Rim
About GCiS
About Limited Publication Studies

CHAPTER 2: TOTAL ANALYSIS

I. EXECUTIVE SUMMARY

Market in Sum
  Figure 2.1: Summary of Key Market Figures- China Green HVAC Market
  Figure 2.2: HVAC Market Size and Share by Aspect – Chart
  Figure 2.3: Key Benchmark Data- China Green HVAC Market
Market Entry Issues
  Figure 2.4: Snapshot of Key Market Entry Issues
Key Findings
Market Drivers, Inhibitors
Key Market Drivers for Green HVAC
Key Market Inhibitors for Green HVAC
  Figure 2.5: Drivers and Inhibitors – Chart
Regulatory Factors
  Figure 2.6: Relevant Government Bodies and Non-Government
Associations
  Figure 2.7: Relevant Government Bodies and Non-Government
Association
Government Enforcement
  Figure 2.8: Air-Conditioner Grades by Energy Efficiency Index
Market Opportunities
  Figure 2.9: GCiS China Market Opportunities Assessment
Opportunity Matrix
  Figure 2.10: Market Opportunities for Foreign/Quality Suppliers Green
HVAC
  Figure 2.11: Opportunity Qualitative & Qualitative Assessment
Corporate and Regulatory News
Expert Views
Green HVAC as a viable market in China
Marketing green HVAC
Demand Drivers
Regulation
Recommendations
Particularly for Larger Firms
Particularly for SMEs

II. MARKET FIGURES

Key Findings
Market Figures Overview
  Figure 2.12: Total Domestic HVAC Market Size and Share by Aspect
  Figure 2.13: HVAC Equipment “Green” Segmentation, Share and Growth Rates
  Figure 2.14: Summary of Market Size Figures
Supply-end Market
  Figure 2.15: Total Market Revenues by Product
  Figure 2.16: Total Market Revenues by Product – Chart
Locations: Sales by Region / exports
  Figure 2.17: Weighted Average of Exports (%), Average Export Revenues
  Figure 2.18: Green HVAC Basket’s Domestic and Export Revenues
Domestic Market Revenues by Application
  Figure 2.19: Average Revenues by Application
  Figure 2.20: Average Revenues by Application
New Sales (vs. Retrofit)
  Figure 2.21: Average Revenues by New Sales
  Figure 2.22: Average Revenues by New Sales – Chart
Projecting the Basket onto the Market: Methodology
  Figure 2.23: Breakdown of Green HVAC Supply-side Market Size
Market Share
  Figure 2.24: Estimated Market Share of Green HVAC by Company
  Figure 2.25: Estimated Market Share of Green HVAC – Chart
Regional Sales
  Figure 2.26: Sales by Industry and Region
Consumption of Green HVAC
Methodology
  Figure 2.27: Consumption of Target Green HVAC Products
  Figure 2.28: Consumption of Green HVAC Products
Pricing Trends
  Figure 2.29: Pricing and Pricing Trends – Chart
Growth Rates and Forecasts
Methodology
Forecasts
  Figure 2.30: Year on Year Change of New Construction Area, Revenues and Spending
  Figure 2.31: New Construction Area, Revenues by HVAC and Spend
  Figure 2.32: Index of New Construction Area, Revenues by HVAC and Spend
  Figure 2.33: Forecast Period Spend and Green HVAC Share of Equipment
  Figure 2.34: Forecast Period Spend and Green HVAC Share of Total
  Figure 2.35: HVAC Spending per Sq m (1997 – 2012): Index

III. COMPETITIVE ANALYSIS

Key Points
Dynamics of this Market
Concentration of Suppliers
Foreign vs. Domestic Suppliers
  Figure 2.36: Foreign and Domestic Market Shares of Green HVAC
Equipment
Key Recent Local Innovations
  Figure 2.37: Recent Local Innovations
Investment in Capacity Expansion
  Figure 2.38: Capacity Expansion Plans and Projected 2010 Capacity
  Figure 2.39: Current and Projected Capacity (2010)
Capacity Increase Plans by Company
  Figure 2.40: Details of Expansion Plans (2010)
Key Green HVAC Suppliers
Large Multinationals
HVAC MNEs & Domestic Leaders
Qualitative Summary of Suppliers
Qualitative Summary of Customers
Five-Forces Analysis
  Figure 2.41: Five Forces Analysis
Market by Tier
  Figure 2.42: Revenues and Sales Penetration by Tier
  Figure 2.43: Revenue Market Share by Tier

IV. INFLUENCER ANALYSIS

Key Findings
Summary of HVAC Influencer Companies
  Figure 2.44: Key Influencers Listed and Compared
Influencer and Channel Partner Sales
  Figure 2.45: Average Weighted Percentage Channel Sales – Chart
Market Value Chain
  Figure 2.46: Green HVAC Market Value Chain
Value Chain Explained
Channel Influencer Revenues
  Figure 2.47: Average Total and Target Revenues in 2008 (Mn RMB)
  Figure 2.48: Average Target Revenues in 2008 (Mn RMB)-Chart
Revenues by Region and Application – Supplier Comparison
  Figure 2.49: Percentage of Revenues by Region
Suppliers and Channel Influencers
  Figure 2.50: Percentage of Revenues by Application
Suppliers and Channel Influencers
Supply-side Relations
  Figure 2.51: Details of Supplier Relationships
Scope of Services
  Figure 2.52: Average Percentage Providing Services by Segment
  Figure 2.53: Average Percentage Providing Services – Chart

CHAPTER 3: ANALYSIS BY SEGMENT

I. ABSORPTION CHILLERS

Key Findings
  Figure 3.1: Revenues, Output, Growth and Pricing by Market Tier
Supplier Comparison
  Figure 3.2: Key Comparison Points
  Figure 3.3: Absorption Chiller Sales by Region
  Figure 3.4: Absorption Chiller Sales by Application
Customers in this Market
Absorption Chiller Market Shares
  Figure 3.5: Absorption Chiller – Market Share
  Figure 3.6: Absorption Chiller – Market Share – Chart
Growth and Projections
  Figure 3.7: Absorption Chiller Market Forecast (Bn RMB)
  Figure 3.8: Absorption Chiller Market Forecast and Y-Y Growth Index
Capacity Additions
  Figure 2.9: Average Capacity and Output (Units) by Segment
Market Share Change by 2013
  Figure 3.10: Market Share Change in 2008 and 2013 – Absorption Chiller
  Figure 3.11: Market Share Change in 2008 and 2013
Absorption Chiller – Chart
Product & Price Comparison
Product Comparison
  Figure 3.12: Details of Lower Rating Product
  Figure 3.13: Details of Higher Rating Product
  Figure 3.14: Details of Typical Product
Price per Kw Analysis
  Figure 3.15: Price / Rating Scatter Plot – Absorption Chillers-Chart
  Figure 3.16: Details of Target Product- Absorption Chiller
Pricing Trends
Market Outlook
  Figure 3.17: Average Opportunity Rating - Absorption Chiller

II. HEAT PUMPS

Key Findings
Key Info by Tier
  Figure 3.18: Revenues, Output, Growth and Pricing by Market Tier
Supplier Comparison
  Figure 3.19: Key Comparison Points
  Figure 3.20: Heat Pump Sales by Region
  Figure 3.21: Heat Pump Sales by Industry
Customers in this Market
Heat Pump Market Shares
Share by Revenues and Output
  Figure 3.22: Heat Pumps – Market Share
  Figure 3.23: Market Share by Revenue – Heat Pump
Growth and Projections
  Figure 3.24: Heat Pump Market Forecast (Mn RMB)
  Figure 3.25: Heat Pump Market Forecast and Y-Y Growth Index
Capacity Additions
  Figure 3.26: Average Capacity and Output (Units) by Segment
Market Share Change by 2013
  Figure 3.27: Market Share Change in 2008 and 2012 – Heat Pump – Chart
  Figure 3.28: Market Share Change in 2008 and 2012 – Heat Pump – Chart
Product & Price Comparison
Product Comparison
  Figure 3.29: Details of Lower Rating Product
  Figure 3.30: Details of Higher Rating Product
  Figure 3.31: Details of Typical Product
Price per Kw Analysis
  Figure 3.32: Price / Rating Scatter Plot – Heat Pumps
Cost Share of Total Project
  Figure 3.33: Details of Target Product – Heat Pump
Pricing Trends
Market Outlook
  Figure 3.34: Average Opportunity Rating - Heat pumps

III. VARIABLE FREQUENCY DRIVES

Key Findings
  Figure 3.35: Revenues, Output, Growth and Pricing by Market Tier
Supplier Comparison
  Figure 3.36: Key Comparison Points
  Figure 3.37: VFD Sales by Region
  Figure 3.38: VDF Sales by Industry
Customers in this Market
VFD Market Share
  Figure 3.39: VFD – Market Share
  Figure 3.40: Market Share by Revenues - VFD
Growth and Projections
  Figure 3.41: Absorption Chiller Market Forecast (Bn RMB)
  Figure 3.42: VFD Market Forecast and Y-Y Growth Index
Market Share Change by 2013
  Figure 3.43: Market Share Change in 2008 and 2013 - VFD
  Figure 3.44: Market Share Change in 2008 and 2013 – VFD – Chart
Product & Price Comparison
Product Comparison
  Figure 3.45: Details of Lower Rating Product
Added Capacity
  Figure 2.46: Average Capacity and Output (Units) by Segment
Higher and Typical Rating Product
  Figure 3.47: Details of Higher and Typical Rating Product
  Figure 3.48: Price per Kw / hr / Units Price Scatter Plot - VFD
Pricing Trends
Market Outlook
  Figure 3.49: Average Opportunity Rating - VFD

IV. ELECTRONIC AIR CLEANERS

Key Findings
  Figure 3.50: Revenues, Output, Growth and Pricing by Market Tier
Supplier Comparison
  Figure 3.51: Key Comparison Points
  Figure 3.52: EAC Sales by Region
  Figure 3.53: EAC Sales by Application
Customers in this Market
Market Share
  Figure 3.54: Market Shares - EAC
  Figure 3.55: Market Share by Revenues – EAC
Growth and Projections
  Figure 3.56: EAC Market Forecast (Mn RMB)
  Figure 3.57: EAD Market Forecast and Y-Y Growth Index
  Figure 2.58: Average Capacity and Output (Units) by Segment
Market Share Change by 2013
  Figure 3.59: Market Share Change in 2008 and 2012 - EAC
  Figure 3.60: Market Share Change in 2008 and 2012 – EAC – Chart
Product & Price Comparison
Product Comparison
  Figure 3.61: Details of Target Products
  Figure 3.62: Details of Target Products
Pricing Trends
Market Outlook
  Figure 3.63: Average Opportunity Rating – EAC

V. ENERGY RECOVERY WHEELS

Key Findings
  Figure 3.64: Revenues, Output, Growth and Pricing by Market Tier
Supplier Comparison
  Figure 3.65: Key Comparison Points
  Figure 3.66: Energy Recovery Wheel Sales by Region
Customers in this Market
Market Share
Share by Revenues and Output
  Figure 3.68: Market Share -Recovery Wheel
  Figure 3.69: Market Share by Revenue – Recovery Wheel
Growth and Projections
  Figure 3.70: Absorption Chiller Market Forecast (Bn RMB)
  Figure 3.71: Absorption Chiller Market Forecast and Y-Y Growth Index
The Market in 2013
  Figure 3.72: Market Share Change in 2008 and 2012
Energy Recovery Wheel
  Figure 3.73: Market Share Change in 2008 and 2012
Recovery Wheel – Chart
Added Capacity
  Figure 3.74: Average Capacity and Output (Units) by Segment
Product & Price Comparison
Product Comparison
  Figure 3.75: Details of Target Products
  Figure 3.76: Rating, Output and Price Analysis
Pricing Trends
Market Outlook
  Figure 3.77: Average Opportunity Rating - Recovery Wheel
Comments
Demographics
  Figure 3.78: Market Projections by Industry (Mn RMB)

APPENDIX I: SUPPLIER PROFILES

AAF (爱美克空气过滤器(深圳)有限公司)
Arotor Equipment Ltd (加拿大轮通空调节能设备(上海)有限公司)
Beijing Yongyuan Heat Pump (北京永源热泵有限责任公司)
Bright Air conditioner Equipment(贝莱特空调有限公司)
Broad Air-Conditioning (远大空调公司)
Carrier China (开利空调销售服务公司)
Climaveneta Chat Union (克莱门特捷联制冷设备有限公司)
Dalian Sanyo Refrigeration Co., Ltd(大连三洋制冷有限公司)
Danfoss (丹佛斯)
Dunham-Bush (烟台顿汉布什工业有限公司)
Hitachi (广州日立冷机有限公司)
Jiangsu Shuangliang (江苏双良空调设备股份有限公司)
LS Air-Conditioning system(LS乐星空调系统(山东)有限公司)
Mammoth (美意(上海)空调设备有限公司)
McQuay Air Conditioning (麦克维尔空调技术有限公司)
Shandong Fuerda (山东富尔达空调设备有限公司)
Shenzhen Wanshengda (深圳市万盛达科技股份有限公司)
Siemens (西门子)
Suzhou Langma Filter (江苏苏州朗玛过滤器材有限公司)
Suzhou Wheel (苏州转轮环境科技有限公司)
Tongfang Kawasaki Air-conditioning (同方川崎空调技术有限公司)
Tsinghua Tongfang (清华同方人工环境有限公司)
Xiwang Senlan (希望森兰科技股份有限公司)
Yantai Ebara Air-Conditioning (烟台荏原空调)

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