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Architectural Paint Market in US - Industry Outlook and Forecast 2020-2025

August 2020 | 203 pages | ID: A6CDDCE459A9EN
Arizton Advisory & Intelligence

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In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this U.S. Architectural Paint Market Report

The U.S. architectural paint market share is expected to grow at a CAGR of over 4% during the period 2019–2025.

The U.S. architectural paint market is witnessing a sort of revival. Home improvement projects are on the rise owing to the COVID-19 pandemic as a major chunk of the population is sheltering in place. A lot of consumers are looking to tackle the long ignored and overdue renovation of their spaces or are taking up paint projects to keep themselves occupied during the lockdown, which is expected to contribute to the growth of the U.S. architectural paint market. As spaces are becoming more creative, experiential, design-friendly, and environmentally--conscious, colors are witnessing heightened attention. Since paints allow for complete transformations of environments, they are constantly being used to adapt to the changing pace of business.

Shortages in raw materials such as alcohol, pigments, and dyes, as well as delays in the transportation of materials owing to restrictions in travel, will have an impact on the market. Social distancing measures and lockdowns are likely expected to reduce economic activities further. Countries such as China are offering 12–15% of rebates on exports in a bid to regain value owing to tariff restrictions in 2019. An expected increase of about 7% in the construction rate of the residential sector is likely to drive construction spending by around 4%.

The following factors are likely to contribute to the growth of the U.S. architectural paint market during the forecast period:
  • DTC Companies fix the “Broken” Paint-buying Process
  • Artisanal Paint Companies making their Mark
  • Green Chemistry and Recycling on the Rise
  • Democratization of the Interior Design Landscape
The study considers the present scenario of the U.S. architectural paint market and its market dynamics for the period 2019?2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

U.S. Architectural Paint Market Segmentation

The U.S. architectural paint market research report includes a detailed segmentation by end-user, channel, application, and formulation. The DIY segment is expected to reach revenues of over $5 billion by 2025 and will hold the largest U.S. Architectural Paint Market share. Retailers such as Lowe’s and Home Depot are observing a spike in demand for home improvement materials. This surge in demand is expected to see an upward trajectory even after the lift in lockdowns, driving the sale of architectural paints as people continue to shelter in place until the pandemic is wholly wiped out. DIYers have been driving sales for characteristically soft, ultra-matte finish paints.

In the midst of the renovation rush that has come on a decade after the recession, the need for interior paints has gone up across the United States. Gloss and semi-gloss finishes are expected to grow at the cost of flat finishes. However, the latter is still being preferred for low-traffic areas such as ceilings and hallways. Matte finishes are also being preferred over flat finishes. In San Francisco, California, muddy shades are covering walls, in New York City, nature-inspired colors are being incorporated, whereas, in Seattle, Washington, traditional colors are reigning. Moreover, exhibition spaces like museums and galleries occupy a more profound place in modern culture. This has driven operators to focus on how the paint can affect viewing experience, and renovate, driving demand for paints.

Offline stores, especially improvement ones, have historically dominated the market. However, with the advent of technology and digital media, a lot of the demand has shifted online. Apart from the push that has come from e-commerce, the online medium has been feeding a frenzy for interior design, leading the medium to be a place of brand discovery and research.

Motivations that drive purchases along the platforms differ and converge in certain aspects. However, younger consumers have a channel-agnostic view of shopping offline and online — the differences tend to be irrelevant. The expectations offline are passed on online as well. Amid the pandemic, most offline channels that deliver home improvement products have remained open as they have been deemed essential. The offline channel has performed strongly, with some stores even posting double the sale.

Water-based paints have dominated the market and are likely to continue their dominance due to low odor, fast drying time, high color retention and film life, and easy cleanups. However, manufacturers have created waterborne coatings and enamels, which have a similar look and feel to oil-based paints. They offer the ease and convenience of water-based and durability of traditional oil paint, thereby further driving market share. Water-based come with their own set of challenges. As temperatures are soaring across the United States, characterized by heatwaves and unusually frigid weather, the application and performance of water-based owing to slower curing is compromised. This is proving to be a challenge in a market where labor shortage is critical, and so is the time is taken to complete a paint job.

Segmentation by End-user
  • DIY
  • Residential Repaint
  • Commercial, Industrial, and Institutional Repaint
  • New Residential
  • New Commercial, Industrial, and Institutional
Segmentation by Application
  • Interior Paints
  • Exterior Paints
Segmentation by Channel
  • Offline
  • Online
Segmentation by Formulation
  • Water-based Paints
  • Oil-based Paints
INSIGHTS BY VENDORS

The U.S. architectural paint market is highly concentrated. PPG Industries, Sherwin-Williams Company, Benjamin Moore, and Behr Process Corporation account for 90% of the market. New players are, however, disrupting the market, largely in terms of addressing subtle pain points. For instance, while paint and coating companies are heavily regulated, disclosing ingredients is not a requirement, so traditional players do not reveal the contents of their paint. Leading players have established geographically diverse brands and cater to the entire spectrum of consumers from value-oriented to premium.

Prominent Vendors
  • PPG Industries
  • Sherwin-Williams Company
  • Behr Process Corporation
  • Benjamin Moore
Other Prominent Vendors
  • AFM
  • AURO
  • Backdrop
  • California Paints
  • Clare
  • Dunn-Edwards
  • Diamond Vogel
  • Kelly-Moore
  • The Little Greene Paint Company
  • Yenkin-Majestic Paint
  • Cloverdale Paint
  • Color-Rare
  • Colortech
  • ECOS Paints
  • Farrow & Ball Paints
  • Lanco
  • O'Leary Paint
  • Real Milk Paint Co.
  • Recolor Paints
  • RomaBio
  • True Value Company
Key Questions Answered:

1. What is the U.S. architectural paint market size and growth forecast?
2. What are the factors, drivers, and trends impacting the growth of the US architectural paint market?
3. What is the revenue of the U.S. Architectural Coating market in the residential segment by 2025?
4. Which segment/application/formulation holds the highest market shares in the US region?
5. Who are the leading vendors in the market, and what factors are disrupting the market?
6. How is the COVID-19 pandemic significantly impacting the market growth of the architectural paint market size?
1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 Market Definition
  4.1.1 Inclusions
  4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.4 Market Segments
  4.4.1 Market Segmentation by End-Use
  4.4.2 Market Segmentation by Channel
  4.4.3 Market Segmentation by Application
  4.4.4 Market Segmentation by Formulation

5 REPORT ASSUMPTIONS & CAVEATS

5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 MARKET AT A GLANCE

7 INTRODUCTION

7.1 Overview
7.2 Impact of Covid-19 On Economy
7.3 Future of Housing After Covid-19
7.4 Generational Insights
7.5 Paint Finishes

8 MARKET OPPORTUNITIES & TRENDS

8.1 DTC Companies Fix Paint-Buying Process
8.2 Artisanal Paint Companies Make Their Mark
8.3 Green Chemistry and Recycling
8.4 High Demand for White

9 MARKET GROWTH ENABLERS

9.1 Home improvement projects
9.2 Democratization of the Interior Design Landscape
9.3 Experimentations with Color
9.4 Paint Finds New Purpose

10 MARKET RESTRAINTS

10.1 Alternative Wall Treatments Find Favor
10.2 Falling Home Ownership
10.3 Lack of Disruptive Innovation
10.4 Dwindling Trained Workforce

11 MARKET LANDSCAPE

11.1 Market Size & Forecast
  11.1.1 Revenue & Volume
11.2 Five Forces Analysis
  11.2.1 Threat of New Entrants
  11.2.2 Bargaining Power of Suppliers
  11.2.3 Bargaining Power of Buyers
  11.2.4 Threat of Substitutes
  11.2.5 Competitive Rivalry

12 BY END-USE

12.1 Market Snapshot & Growth Engine (Revenue)
12.2 Market Snapshot & Growth Engine (Volume)
12.3 Market Overview
12.4 DIY
  12.4.1 Market Size & Forecast (Revenue & Volume)
12.5 Residential Repaint
  12.5.1 Market Size & Forecast (Revenue & Volume)
12.6 Commercial, Industrial, And Institutional Repaint
  12.6.1 Market Size & Forecast
12.7 New Residential
  12.7.1 Market Size & Forecast (Revenue & Volume)
12.8 New Commercial, Industrial, And Institutional
  12.8.1 Market Size & Forecast (Revenue & Volume)

13 BY APPLICATION

13.1 Market Snapshot and Growth Engine (Revenue)
13.2 Market Snapshot and Growth Engine (Volume)
13.3 Market Overview
13.4 Interior paints
  13.4.1 Market Size & Forecast (Revenue & Volume)
13.5 Exterior paints
  13.5.1 Market Size & Forecast (Revenue & Volume)

14 BY CHANNEL

14.1 Market Snapshot and Growth Engine (Revenue)
14.2 Market Snapshot and Growth Engine (Volume)
14.3 Market Overview
14.4 Offline
  14.4.1 Market Size & Forecast (Revenue & Volume)
14.5 Online
  14.5.1 Market Size & Forecast (Revenue & Volume)

15 BY FORMULATION

15.1 Market Snapshot & Growth Engine (Revenue)
15.2 Market Snapshot & Growth Engine (Volume)
15.3 Market Overview
15.4 Water-based
  15.4.1 Market Size & Forecast (Revenue & Volume)
15.5 Oil-based Paints
  15.5.1 Market Size & Forecast (Revenue & Volume)

16 COMPETITIVE LANDSCAPE

16.1 Competition Overview

17 MARKET VENDOR ANALYSIS

17.1 Market Ranking Analysis

18 KEY COMPANY PROFILES

18.1 PPG Industries
  18.1.1 Business Overview
  18.1.2 Product Offerings
  18.1.3 Key Strategies
  18.1.4 Key Strengths
  18.1.5 Key Opportunities
18.2 Sherwin-Williams
  18.2.1 Business Overview
  18.2.2 Product Offerings
  18.2.3 Key Strategies
  18.2.4 Key Strengths
  18.2.5 Key Opportunities
18.3 Behr Process Corporation
  18.3.1 Business Overview
  18.3.2 Product Offerings
  18.3.3 Key Strategies
  18.3.4 Key Strengths
  18.3.5 Key Opportunities
18.4 Benjamin Moore
  18.4.1 Business Overview
  18.4.2 Product Offerings
  18.4.3 Key Strategies
  18.4.4 Key Strengths
  18.4.5 Key Opportunities

19 OTHER PROMINENT VENDORS

19.1 AFM
  19.1.1 Business overview
  19.1.2 Product Offerings
  19.1.3 Key Strengths
  19.1.4 Key Strategies
19.2 AURO
  19.2.1 Business Overview
  19.2.2 Product Offerings
  19.2.3 Key Strengths
  19.2.4 Key Strategies
19.3 Backdrop
  19.3.1 Business Overview
  19.3.2 Product Offerings
  19.3.3 Key Strategies
  19.3.4 Key Strengths
19.4 California Paints
  19.4.1 Business Overview
  19.4.2 Product Offerings
  19.4.3 Key Strategies
  19.4.4 Key Strengths
19.5 Clare
  19.5.1 Business Overview
  19.5.2 Product Offerings
  19.5.3 Key Strengths
  19.5.4 Key Strategies
19.6 Dunn-Edwards
  19.6.1 Business Overview
  19.6.2 Product Offerings
  19.6.3 Key Strategies
  19.6.4 Key Strengths
19.7 Diamond Vogel
  19.7.1 Business Overview
  19.7.2 Product Offerings
  19.7.3 Key Strategies
  19.7.4 Key Strengths
19.8 Kelly-Moore
  19.8.1 Business Overview
  19.8.2 Product Offerings
  19.8.3 Key Strategies
  19.8.4 Key Strengths
19.9 The Little Greene Paint Company
  19.9.1 Business Overview
  19.9.2 Product Offerings
  19.9.3 Key Strategies
  19.9.4 Key Strengths
19.10 Yenkin-MaJestic Paint
  19.10.1 Business Overview
  19.10.2 Product Offerings
  19.10.3 Key Strategies
  19.10.4 Key Strengths
19.11 Cloverdale Paint
  19.11.1 Business Overview
  19.11.2 Product Offerings
  19.11.3 Key Strategies
  19.11.4 Key Strengths
19.12 Color-Rare
  19.12.1 Business Overview
  19.12.2 Product Offerings
  19.12.3 Key Strategies
  19.12.4 Key Strengths
19.13 Colortech
  19.13.1 Business Overview
  19.13.2 Product Offerings
  19.13.3 Key Strengths
  19.13.4 Key Strategies
19.14 ECOS Paints
  19.14.1 Business Overview
  19.14.2 Product Offerings
  19.14.3 Key Strengths
  19.14.4 Key Strategies
19.15 Farrow & Ball PAINTS
  19.15.1 Business Overview
  19.15.2 Product Offerings
  19.15.3 Key Strategies
  19.15.4 Key Strengths
19.16 Lanco
  19.16.1 Business Overview
  19.16.2 Product Offerings
  19.16.3 Key Strategies
  19.16.4 Key Strengths
19.17 O'Leary Paint
  19.17.1 Business Overview
  19.17.2 Product Offerings
  19.17.3 Key Strategies
  19.17.4 Key Strengths
19.18 Real Milk Paint Co.
  19.18.1 Business Overview
  19.18.2 Product Offerings
  19.18.3 Key Strategies
  19.18.4 Key Strengths
19.19 Recolor Paints
  19.19.1 Business Overview
  19.19.2 Product Offerings
  19.19.3 Key Strategies
  19.19.4 Key Strengths
19.20 RomaBio
  19.20.1 Business Overview
  19.20.2 Product Offerings
  19.20.3 Key Strategies
  19.20.4 Key Strengths
19.21 True Value Company
  19.21.1 Business Overview
  19.21.2 Product Offerings
  19.21.3 Key Strategies
  19.21.4 Key Strengths

20 REPORT SUMMARY

20.1 Key Takeaways
20.2 Strategic Recommendations

21 QUANTITATIVE SUMMARY

21.1 Market by End-Use
  21.1.1 Revenue
  21.1.2 Volume
21.2 Market by Channel
  21.2.1 Revenue
  21.2.2 Volume
21.3 Market by Application
  21.3.1 Revenue
  21.3.2 Volume
21.4 Market by Formulation
  21.4.1 Revenue
  21.4.2 Volume

22 APPENDIX

22.1 Abbreviations

LIST OF EXHIBITS

Exhibit 1 Segmentation of Architectural Paint Market in the US
Exhibit 2 Market Size Calculation Approach 2019
Exhibit 3 Pulse of the Architectural Paint Market
Exhibit 4 Growth in Consumer Spend 2019-2025
Exhibit 5 Demographics of Various Generations
Exhibit 6 Share of Generation Spend on Home Improvement Projects
Exhibit 7 Residential and Commercial, Industrial and Institutional Area 2000-2019 (sqft in thousands)
Exhibit 8 Impact of DTC Companies Fix Paint-Buying Process
Exhibit 9 Impact of Artisanal Paint Companies Make Their Mark
Exhibit 10 Impact of Green Chemistry and Recycling
Exhibit 11 Impact of High demand for White
Exhibit 12 Impact of Home Improvement Projects
Exhibit 13 Search Trends for Paint Brands January-April 2020
Exhibit 14 Home Improvement and Painting Trends 2020
Exhibit 15 Impact of Democratization of the Interior Design Landscape
Exhibit 16 Impact of Experimentations with Color
Exhibit 17 Impact of Paint Finds New Purpose
Exhibit 18 Impact of Alternative Wall Treatments Find Favor
Exhibit 19 Impact of Falling Home Ownership
Exhibit 20 Home Ownership and Related Statistics 2019
Exhibit 21 Impact of Lack of Disruptive Innovation
Exhibit 22 Impact of Dwindling Trained Workforce
Exhibit 23 Overview of Labor Shortage 2019
Exhibit 24 Spends on Home Improvement and Maintenance Projects 2019 (% share
Exhibit 25 Paint Job Done DIY Vs. Outsourced to Contractors in North America 1980-2018 (% share)
Exhibit 26 Architectural Paint Market in US 2019–2025 ($ million)
Exhibit 27 Architectural Paint Market in US 2019–2025 (million gallons)
Exhibit 28 Five Forces Analysis 2019
Exhibit 29 Incremental Growth by End-use 2019 & 2025
Exhibit 30 Incremental Growth by End-use 2019 & 2025 (gallons)
Exhibit 31 Architectural Paints Market in US by End-Use ($ million)
Exhibit 32 Architectural Paints Market in US by End-use2019 & 2025 (% share)
Exhibit 33 DIY Architectural Paint Market in US 2019–2025 ($ million)
Exhibit 34 DIY Architectural Paints Market in US 2019–2025 (million gallons)
Exhibit 35 Residential Repaint: An Overview
Exhibit 36 Housing Occupied by Landlords based on Built Yea (% share)
Exhibit 37 Residential Repaint Architectural Paint Market in US 2019–2025 ($ million)
Exhibit 38 Residential Repaint Architectural Paints Market in US 2019-2025 (million gallons)
Exhibit 39 Commercial, Industrial, & Institutional Repaint Architectural Paints Market in US 2019–2025 ($ million)
Exhibit 40 Commercial, Industrial, And Institutional Repaint Architectural Paints Market in US 2019–2025 (million gallons)
Exhibit 41 New Privately-Owned Housing Unit by Number of Units and Region 2011-2019 (thousands)
Exhibit 42 New Residential Architectural Paint Market in US 2019–2025 ($ million)
Exhibit 43 New Residential Architectural Paint Market in US 2019–2025 (million gallons)
Exhibit 44 New Commercial, Industrial, and Institutional Architectural Paint Market in US 2019-2025 ($ million)
Exhibit 45 New Commercial, Industrial, and Institutional Architectural Paints Market in US 2019-2025 (million gallons)
Exhibit 46 Incremental Growth by Application 2019 & 2025
Exhibit 47 Incremental Growth by Application 2019 & 2025 (gallons)
Exhibit 48 Architectural Paints Market in US by Application ($ million)
Exhibit 49 Architectural Paints Market in US by Application 2019 & 2025 (% share)
Exhibit 50 Architectural Paint Market in US Growth Comparison by Application 2019–2025
Exhibit 51 Interior Architectural Paint Market in US 2019–2025 ($ million)
Exhibit 52 Interior Architectural Paints Market in US 2019–2025 (million gallons)
Exhibit 53 Exterior Architectural Paints Market in US 2019–2025 ($ million)
Exhibit 54 Exterior Architectural Paints Market in US 2019–2025 (million gallons)
Exhibit 55 Incremental Growth by Channel 2019 & 2025
Exhibit 56 Incremental Growth by Channel 2019 & 2025 (gallons)
Exhibit 57 Architectural Paints Market in US by Channel ($ million)
Exhibit 58 Architectural Paints Market in US by Channel 2019 & 2025 (% share)
Exhibit 59 Architectural Paint Market in US Growth Comparison by Channel 2019–2025
Exhibit 60 Offline Architectural Paint Market in US 2019-2025 ($ million)
Exhibit 61 Offline Architectural Paints Market in US 2019-2025 (million gallons)
Exhibit 62 Online Architectural Paints Market in US 2019-2025 ($ million)
Exhibit 63 Online Architectural Paints Market in US 2019-2025 (million gallons)
Exhibit 64 Incremental Growth by Formulation 2019 & 2025
Exhibit 65 Incremental Growth by Formulation 2019 & 2025 (gallons)
Exhibit 66 Architectural Paints Market in US by Formulation ($ million)
Exhibit 67 Architectural Paints Market in US by Formulation 2019 & 2025 (% share)
Exhibit 68 Architectural Paint Market in US Growth Comparison by Formulation 2019–2025
Exhibit 69 Water-based Architectural Paints Market in US 2019-2025 ($ million)
Exhibit 70 Water-based Architectural Paints Market in US 2019-2025 (millions of gallons)
Exhibit 71 Oil-based Architectural Paints Market in US 2019-2025 ($ million)
Exhibit 72 Oil-based Architectural Paints Market in US 2019-2025 (millions of dollars)

LIST OF TABLES

Table 1 Key Caveats
Table 2 Currency Conversion 2013?2019
Table 3 Overview of DTC Paint Brands
Table 4 Market Ranking Analysis 2019
Table 5 PPG Industries: Major Product Offerings
Table 1 The Sherwin-Williams Company: Major Product Offerings
Table 2 Behr Process Corporation: Major Product Offerings
Table 3 Benjamin Moore: Major Product Offerings
Table 4 AFM: Product Offerings
Table 5 AURO: Product Offerings
Table 6 Backdrop: Product Offerings
Table 7 California Paints: Product Offerings
Table 8 Dunn-Edwards Major Product Offerings
Table 9 Diamond Vogel: Product Offerings
Table 10 Kelly-Moore: Major Product Offerings
Table 11 Little Green Paint & Paper: Major Product Offerings
Table 12 Yenkin-Majestic Paint: Major Product Offerings
Table 13 Cloverdale Paint: Product Offerings
Table 14 Color-Rare: Product Offerings
Table 15 Colortech: Product Offerings
Table 16 ECOS Paints: Product Offerings
Table 17 Farrow & Ball Paints: Product Offerings
Table 18 Lanco: Product Offerings
Table 19 O’Leary Paint: Product Offerings
Table 20 Recolor: Product Offerings
Table 21 RomaBio: Product Offerings
Table 22 True Value Company: Product Offerings
Table 23 Architectural Paint Market in US by End-use 2019?2025 ($ million)
Table 24 Architectural Paint Market in US by End-use 2019?2025 (%)
Table 25 Architectural Paint Market in US by End-use 2019?2025 (million gallons)
Table 26 Architectural Paint Market in US by End-use 2019?2025 (%)
Table 27 Architectural Paint Market in US by Channel 2019?2025 ($ million)
Table 28 Architectural Paint Market in US by Channel 2019?2025 (%)
Table 29 Architectural Paint Market in US by Channel 2019?2025 (million gallons)
Table 30 Architectural Paint Market in US by Channel 2019?2025 (%)
Table 31 Architectural Paint Market in US by Application 2019?2025 ($ million)
Table 32 Architectural Paint Market in US by Application 2019?2025 (%)
Table 33 Architectural Paint Market in US by Application 2019?2025 (million gallons)
Table 34 Architectural Paint Market in US by Application 2019?2025 (%)
Table 35 Architectural Paint Market in US by Formulation 2019?2025 ($ million)
Table 36 Architectural Paint Market in US by Formulation 2019?2025 (%)
Table 37 Architectural Paint Market in US by Formulation 2019?2025 (million gallons)
Table 38 Architectural Paint Market in US by Formulation 2019?2025 (%)


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