The 2012 Coagulation Market: New Product Development Opportunities, Market Penetration Strategies, Entry Barriers and Risks

March 2012 | 30 pages | ID: NA0EAD878EAEN
Venture Planning Group

Abstracts

The report identifies major opportunities for coagulation instrument and consumable suppliers, proposes “ideal” product models with tentative prices and operating characteristics, and suggests alternative market penetration strategies.

Contains 30 pages

Contents

MAJOR PRODUCT DEVELOPMENT OPPORTUNITIES

DESIGN CRITERIA FOR DECENTRALIZED TESTING PRODUCTS

ALTERNATIVE MARKET PENETRATION STRATEGIES

A. Internal Development
B. Collaborative Arrangements
C. University Contracts
D. Distribution Strategies for Decentralized Testing Markets
  1. Marketing Approaches
  2. Product Complexity
  3. Customer Preference
  4. Established Suppliers
  5. Emerging Suppliers
  6. Major Types Of Distributors
  7. Market Segmentation

POTENTIAL MARKET ENTRY BARRIERS AND RISKS

A. Market Maturity
B. Cost Containment
C. Competition
D. Technological Edge and Limitations
E. Patent Protection
F. Regulatory Constraints
G. Decentralized Testing Market Challenges