Insecticides in Romania
2010 recorded a decrease in sales in both volume and value terms, a result of the loss of the purchasing power, with consequences such as reduced usage and a move towards cheaper brands. Modern retailing also favoured price reductions due to such outlets’ “everyday low price strategy”. The low incomes were also drivers for doubtful products in uncontrolled, low-margin channels like open markets and kiosks, especially among low-income households in small cities and rural areas.
Euromonitor International's Insecticides in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Insecticides in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Insecticides market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Insecticides in Romania
Euromonitor International
June 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Insecticides by Category: Value 2005-2010
Table 2 Sales of Insecticides by Category: % Value Growth 2005-2010
Table 3 Spray Insecticides by Type: % Value Breakdown 2007-2010
Table 4 Insecticides Company Shares 2006-2010
Table 5 Insecticides Brand Shares 2007-2010
Table 6 Forecast Sales of Insecticides by Category: Value 2010-2015
Table 7 Forecast Sales of Insecticides by Category: % Value Growth 2010-2015
Farmec SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Farmec SA: Competitive Position 2010
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2010
Safilar SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 7 Safilar SRL: Key Facts
Summary 8 Safilar SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Safilar SRL: Competitive Position 2010
Sarantis Romania SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 10 Sarantis Romania SA: Key Facts
Summary 11 Sarantis Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Sarantis Romania SA: Competitive Position 2010
Executive Summary
the Good Overall Performance Is Affected by Sales Decline in 2010
the Economic Crisis Is Responsible for the Poor Performance in 2010
Multinationals the Undisputed Leaders in 2010
Large Retail Chains Control Distribution in 2010
Forecast Performance Remains Affected by the Low Incomes
Key Trends and Developments
the Economic Crisis Sees A Significant Loss of Purchasing Power
Modern Retailers Gain Significant Share
Multinationals Control Home Care Products
Rural Areas Offer Promising Growth Potential
Rapid Penetration of Automatic Washing Machines
Market Indicators
Table 8 Households 2005-2010
Market Data
Table 9 Sales of Home Care by Category: Value 2005-2010
Table 10 Sales of Home Care by Category: % Value Growth 2005-2010
Table 11 Home Care Company Shares 2006-2010
Table 12 Home Care Brand Shares 2007-2010
Table 13 Sales of Home Care by Distribution Format: % Analysis 2005-2010
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Home Care by Category: Value 2010-2015
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions
Summary 13 Research Sources
Euromonitor International
June 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Insecticides by Category: Value 2005-2010
Table 2 Sales of Insecticides by Category: % Value Growth 2005-2010
Table 3 Spray Insecticides by Type: % Value Breakdown 2007-2010
Table 4 Insecticides Company Shares 2006-2010
Table 5 Insecticides Brand Shares 2007-2010
Table 6 Forecast Sales of Insecticides by Category: Value 2010-2015
Table 7 Forecast Sales of Insecticides by Category: % Value Growth 2010-2015
Farmec SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Farmec SA: Competitive Position 2010
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2010
Safilar SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 7 Safilar SRL: Key Facts
Summary 8 Safilar SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Safilar SRL: Competitive Position 2010
Sarantis Romania SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 10 Sarantis Romania SA: Key Facts
Summary 11 Sarantis Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Sarantis Romania SA: Competitive Position 2010
Executive Summary
the Good Overall Performance Is Affected by Sales Decline in 2010
the Economic Crisis Is Responsible for the Poor Performance in 2010
Multinationals the Undisputed Leaders in 2010
Large Retail Chains Control Distribution in 2010
Forecast Performance Remains Affected by the Low Incomes
Key Trends and Developments
the Economic Crisis Sees A Significant Loss of Purchasing Power
Modern Retailers Gain Significant Share
Multinationals Control Home Care Products
Rural Areas Offer Promising Growth Potential
Rapid Penetration of Automatic Washing Machines
Market Indicators
Table 8 Households 2005-2010
Market Data
Table 9 Sales of Home Care by Category: Value 2005-2010
Table 10 Sales of Home Care by Category: % Value Growth 2005-2010
Table 11 Home Care Company Shares 2006-2010
Table 12 Home Care Brand Shares 2007-2010
Table 13 Sales of Home Care by Distribution Format: % Analysis 2005-2010
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Home Care by Category: Value 2010-2015
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions
Summary 13 Research Sources
