Insecticides in Italy

Date: June 23, 2011
Pages: 20
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: I94CD7D1491EN

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Retail sales of insecticides fell by 5% in current value terms in 2010. A cool summer did not help insecticides, sales of which are often boosted by hot humid weather. Summer 2010 was marked by unseasonably cool temperatures throughout most of the summer in much of the country. Innovation, effectiveness and ease of use remain the key selling points for insecticides and, unlike other home care products, there was almost no consumer interest in environmentally-friendly insecticides. Italian...

Euromonitor International's Insecticides in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Insecticides market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Insecticides in Italy
Euromonitor International
June 2011


Competitive Landscape
Category Data
  Table 1 Sales of Insecticides by Category: Value 2005-2010
  Table 2 Sales of Insecticides by Category: % Value Growth 2005-2010
  Table 3 Spray Insecticides by Type: % Value Breakdown 2007-2010
  Table 4 Insecticides Company Shares 2006-2010
  Table 5 Insecticides Brand Shares 2007-2010
  Table 6 Forecast Sales of Insecticides by Category: Value 2010-2015
  Table 7 Forecast Sales of Insecticides by Category: % Value Growth 2010-2015
Guaber SpA in Home Care (italy)
Strategic Direction
Key Facts
  Summary 1 Guaber SpA: Key Facts
  Summary 2 Guaber SpA: Operational Indicators
Company Background
Competitive Positioning
  Summary 3 Guaber SpA: Competitive Position 2010
Executive Summary
Weak Economy Causes Trading Down in the Home Care Market
Super-concentrated Liquid Detergents Successfully Enter the Italian Market
Home Care in the Hands of Three Multinational Manufacturers
Economic Downturn Drives More Consumers To Discounters
Further Growth To Rely on Discretionary Spending on Value-added Products
Key Trends and Developments
Economic Difficulties Fuel Promotional Activities
Growing Interest in Concentrated Formats
Sustainability Is An Essential Company Strategy
Private Label Gains Significance and Strength in the Market
Manufacturers Continue To Innovate Despite Recession
Market Indicators
  Table 8 Households 2005-2010
Market Data
  Table 9 Sales of Home Care by Category: Value 2005-2010
  Table 10 Sales of Home Care by Category: % Value Growth 2005-2010
  Table 11 Home Care Company Shares 2006-2010
  Table 12 Home Care Brand Shares 2007-2010
  Table 13 Penetration of Private Label by Category 2005-2010
  Table 14 Sales of Home Care by Distribution Format: % Analysis 2005-2010
  Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2010
  Table 16 Forecast Sales of Home Care by Category: Value 2010-2015
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
  Summary 4 Research Sources
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