Insecticides in Brazil

September 2011 | 26 pages | ID: I179525173AEN
Euromonitor International Ltd

Abstracts

Market expansion of insecticides can be attributed, in large part, to improved economic conditions among lower income demographics. The emerging middle class or, Class C, is responsible for most sales of insecticides. According to ABRAS (Brazilian Supermarkets Association) this demographic is currently responsible for 39.5% of insecticides sales.

Euromonitor International's Insecticides in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Insecticides market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Insecticides by Category: Value 2005-2010
  Table 2 Sales of Insecticides by Category: % Value Growth 2005-2010
  Table 3 Spray Insecticides by Type: % Value Breakdown 2007-2010
  Table 4 Insecticides Company Shares 2006-2010
  Table 5 Insecticides Brand Shares 2007-2010
  Table 6 Forecast Sales of Insecticides by Category: Value 2010-2015
  Table 7 Forecast Sales of Insecticides by Category: % Value Growth 2010-2015
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 1 Bombril SA: Key Facts
  Summary 2 Bombril SA: Operational Indicators
Company Background
Production
  Summary 3 Bombril SA: Production Statistics 2010
Competitive Positioning
  Summary 4 Bombril SA: Competitive Position 2010
Ceras Johnson Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 5 Ceras Johnson Ltda: Key Facts
Company Background
Production
  Summary 6 Ceras Johnson Ltda: Production Statistics 2010
Competitive Positioning
  Summary 7 Ceras Johnson Ltda: Competitive Position 2010
Hypermarcas SA in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 8 Hypermarcas SA: Key Facts
  Summary 9 Hypermarcas SA: Operational Indicators
Company Background
Production
  Summary 10 Hypermarcas SA: Production Statistics 2010
Competitive Positioning
  Summary 11 Hypermarcas SA: Competitive Position 2010
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 12 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
  Summary 13 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2010
Competitive Positioning
  Summary 14 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2010
Executive Summary
Brazilian Home Care Market Attracts Foreign Investments
After Decades of Deliberations the National Policy on Solid Waste Is Approved
Sales of Home Care Products Driven by Middle Class Women With Rising Income
Anti-bacterial Products Gain Popularity Over Traditional Disinfectants
New Ruling Expected for Disinfectants, Detergents and Insecticides Labels
Key Trends and Developments
Solid Steps Towards Sustainability: National Policy on Solid Waste Approved
Emerging Middle Class Women Drive Sales of Home Care Products
Private Equity Fund Actis Takes Control Over Brazilian Group Gtex
Anti-bacterial Cleaning Products Move A Step Ahead of Disinfectants
Anvisa Regulates Disinfectants, Detergents and Insecticides Labels
Market Indicators
  Table 8 Households 2005-2010
Market Data
  Table 9 Sales of Home Care by Category: Value 2005-2010
  Table 10 Sales of Home Care by Category: % Value Growth 2005-2010
  Table 11 Home Care Company Shares 2006-2010
  Table 12 Home Care Brand Shares 2007-2010
  Table 13 Penetration of Private Label by Category 2005-2010
  Table 14 Sales of Home Care by Distribution Format: % Analysis 2005-2010
  Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2010
  Table 16 Forecast Sales of Home Care by Category: Value 2010-2015
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 15 Research Sources