Marketing Tactics of Leading Paint and Coatings Companies

June 2012 | 60 pages | ID: G92C8FEB039EN
Venture Planning Group

Abstracts

For each company, the report presents:

• Promotional tactics.
• Distribution approaches.
• Product service and support.
• Customer relations.

The companies analyzed in the report: Akzo Nobel, BASF, DuPont, ICI, Kansai Paint, Nippon Paint, PPG, Sherwin-Williams, SigmaKalon, and Valspar.

Contains 60 pages

Contents

Marketing Tactics of Leading Paint and Coatings Companies

1. 1. AkzoNobel
2. 2. BASF
3. 3. DuPont
4. 4. Henkel
5. 5. Kansai
6. 6. Nippon Paint
7. 7. PPG
8. 8. RPM
9. 9. Sherwin-Williams
10. 10. Valspar

For each company, the report provides:

• Promotional tactics.
• Distribution approaches.
• Product service and support.
• Customer relations.

Contains 60 pages