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BP Chemical: Performance, Capabilities, Goals and Strategies in the Worldwide Chemical Market

December 2010 | 39 pages | ID: B1A5D328844EN
Venture Planning Group

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A strategic assessment of BP Chemical, one of the world's leading chemical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global chemical market.

Contains 39 pages and 4 tables
I. BUSINESS ORGANIZATION

II. SENIOR MANAGEMENT

III. FACILITIES AND EMPLOYEES

IV. TECHNOLOGICAL KNOW-HOW

V. PRODUCT PORTFOLIO

VI. MARKETING TACTICS

VII. SALES AND PROFIT GROWTH

VIII. R&D EXPENDITURES AND MAJOR PROGRAMS

IX. COLLABORATIVE ARRANGEMENTS

X. STRATEGIC DIRECTION

LIST OF TABLES


Table 1: BP Sales by Business
Table 2: BP Sales Growth by Business
Table 3: BP Sales and Operating Profit Growth
Table 4: BP Sales by Geographic Region


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