Global Herbal Supplements Market Size study, by Source (Leaves, Barks, Fruits & Vegetables, and Roots), by Application (Pharmaceuticals, Food & Beverage, and Personal Care), by Function (Medicinal and Aroma), by Form, and Regional Forecasts 2022-2032
The Global Herbal Supplements Market is valued at approximately USD 92.64 billion in 2023 and is anticipated to grow with a compelling CAGR of more than 6.80% over the forecast period 2024-2032. The herbal supplements industry is undergoing a paradigm shift, driven by consumers’ mounting awareness of the health and therapeutic benefits associated with botanicals and plant-derived formulations. With a centuries-old legacy rooted in traditional medicine systems such as Ayurveda, Traditional Chinese Medicine (TCM), and Kampo, herbal supplements are re-entering mainstream health conversations as viable, natural alternatives to synthetic pharmaceuticals. Their utility spans immunity boosting, cognitive enhancement, cardiovascular wellness, and hormonal balance, making them indispensable to the growing global wellness economy. Furthermore, as consumer lifestyles skew towards preventive healthcare and holistic well-being, demand is rising for herbal remedies that are traceable, sustainable, and backed by clinical validation.
The market’s trajectory is strongly influenced by the influx of scientific R&D, which aims to decipher the molecular composition and efficacy of botanicals. Governmental regulations in developed economies are gradually evolving to support plant-based therapeutics, offering a framework for standardization and claims substantiation. Moreover, clean-label trends, coupled with rising vegan and gluten-free preferences, are amplifying the appeal of herbal supplements across functional food categories. The convergence of biotechnology with herb processing is enabling the formulation of highly bioavailable extracts, extending product shelf-life and clinical relevance. Leading players are engaging in rigorous phyto-research to introduce next-generation supplements tailored to targeted outcomes such as stress reduction, sleep improvement, and metabolic support.
Despite its promising outlook, the market is not without constraints. Supply chain inconsistencies, raw material adulteration, and lack of standardization in emerging markets continue to pose hurdles. Additionally, the complexity of botanical interactions and the absence of robust global harmonization in regulatory frameworks can delay product approvals and limit global reach. Still, increasing collaborations between herbal extract manufacturers and pharmaceutical giants are creating new avenues for product innovation, especially in the nutraceutical and personalized healthcare segments. This, paired with AI-driven ingredient mapping and sustainable harvesting practices, is streamlining quality assurance and market scalability.
Digital health platforms and e-commerce are playing pivotal roles in reshaping how consumers discover, evaluate, and purchase herbal supplements. With personalized nutrition on the rise, tech-driven D2C (direct-to-consumer) models are harnessing consumer data to recommend bespoke herbal formulations. Consumers are increasingly drawn to transparency, traceability, and purpose-driven brands, prompting manufacturers to disclose sourcing origins and green certifications. Furthermore, packaging innovations and on-the-go supplement formats are adding convenience to efficacy, particularly for younger demographics adopting a wellness-first lifestyle. This dynamic has unlocked a wave of clean-label botanicals integrated into sports nutrition, skincare, and functional beverages.
Geographically, Europe dominated the herbal supplements market in 2023, owing to widespread integration of herbal products into national healthcare systems, especially in countries like Germany, France, and Italy. The region’s regulatory clarity and rising geriatric population further amplify market expansion. North America follows closely, fueled by the U.S.'s progressive nutraceutical legislation and increasing use of herbal remedies in dietary regimens. Meanwhile, the Asia Pacific region is poised for the fastest growth rate during the forecast period, underpinned by the cultural legacy of herbal medicine and rapidly advancing nutraceutical infrastructure in China, India, and Japan. Latin America and the Middle East & Africa are also emerging as promising markets, benefitting from local medicinal flora and rising urban health consciousness.
Major market player included in this report are:
By Source
North America
The market’s trajectory is strongly influenced by the influx of scientific R&D, which aims to decipher the molecular composition and efficacy of botanicals. Governmental regulations in developed economies are gradually evolving to support plant-based therapeutics, offering a framework for standardization and claims substantiation. Moreover, clean-label trends, coupled with rising vegan and gluten-free preferences, are amplifying the appeal of herbal supplements across functional food categories. The convergence of biotechnology with herb processing is enabling the formulation of highly bioavailable extracts, extending product shelf-life and clinical relevance. Leading players are engaging in rigorous phyto-research to introduce next-generation supplements tailored to targeted outcomes such as stress reduction, sleep improvement, and metabolic support.
Despite its promising outlook, the market is not without constraints. Supply chain inconsistencies, raw material adulteration, and lack of standardization in emerging markets continue to pose hurdles. Additionally, the complexity of botanical interactions and the absence of robust global harmonization in regulatory frameworks can delay product approvals and limit global reach. Still, increasing collaborations between herbal extract manufacturers and pharmaceutical giants are creating new avenues for product innovation, especially in the nutraceutical and personalized healthcare segments. This, paired with AI-driven ingredient mapping and sustainable harvesting practices, is streamlining quality assurance and market scalability.
Digital health platforms and e-commerce are playing pivotal roles in reshaping how consumers discover, evaluate, and purchase herbal supplements. With personalized nutrition on the rise, tech-driven D2C (direct-to-consumer) models are harnessing consumer data to recommend bespoke herbal formulations. Consumers are increasingly drawn to transparency, traceability, and purpose-driven brands, prompting manufacturers to disclose sourcing origins and green certifications. Furthermore, packaging innovations and on-the-go supplement formats are adding convenience to efficacy, particularly for younger demographics adopting a wellness-first lifestyle. This dynamic has unlocked a wave of clean-label botanicals integrated into sports nutrition, skincare, and functional beverages.
Geographically, Europe dominated the herbal supplements market in 2023, owing to widespread integration of herbal products into national healthcare systems, especially in countries like Germany, France, and Italy. The region’s regulatory clarity and rising geriatric population further amplify market expansion. North America follows closely, fueled by the U.S.'s progressive nutraceutical legislation and increasing use of herbal remedies in dietary regimens. Meanwhile, the Asia Pacific region is poised for the fastest growth rate during the forecast period, underpinned by the cultural legacy of herbal medicine and rapidly advancing nutraceutical infrastructure in China, India, and Japan. Latin America and the Middle East & Africa are also emerging as promising markets, benefitting from local medicinal flora and rising urban health consciousness.
Major market player included in this report are:
- Herbalife International of America, Inc.
- Archer Daniels Midland Company
- Blackmores Limited
- Himalaya Drug Company
- GNC Holdings, LLC
- NOW Health Group, Inc.
- Nature’s Bounty Co.
- Bio-Botanica, Inc.
- Nature’s Sunshine Products, Inc.
- Gaia Herbs
- Ricola AG
- Solgar Inc.
- Nutraceutical International Corporation
- Twinlab Consolidated Corporation
- Natures Aid Ltd.
By Source
- Leaves
- Barks
- Fruits & Vegetables
- Roots
- Pharmaceuticals
- Food & Beverage
- Personal Care
- Medicinal
- Aroma
- Tablets
- Capsules
- Powders
- Liquids
- Others
North America
- U.S.
- Canada
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia Pacific
- Brazil
- Mexico
- Rest of Latin America
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- Historical Year – 2022
- Base Year – 2023
- Forecast Period – 2024 to 2032
- Market Estimates & Forecast for 10 years from 2022 to 2032.
- Annualized revenues and regional level analysis for each market segment.
- Detailed analysis of geographical landscape with Country level analysis of major regions.
- Competitive landscape with information on major players in the market.
- Analysis of key business strategies and recommendations on future market approach.
- Analysis of competitive structure of the market.
- Demand side and supply side analysis of the market.
CHAPTER 1. GLOBAL HERBAL SUPPLEMENTS MARKET EXECUTIVE SUMMARY
1.1. Global Herbal Supplements Market Size & Forecast (2022–2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Source
1.3.2. By Application
1.3.3. By Function
1.3.4. By Form
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
CHAPTER 2. GLOBAL HERBAL SUPPLEMENTS MARKET DEFINITION AND RESEARCH ASSUMPTIONS
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.5.1. Historical Year – 2022
2.5.2. Base Year – 2023
2.5.3. Forecast Period – 2024 to 2032
2.6. Currency Conversion Rates
CHAPTER 3. GLOBAL HERBAL SUPPLEMENTS MARKET DYNAMICS
3.1. Market Drivers
3.1.1. Growing Preventive Healthcare and Wellness Trends
3.1.2. Advances in Extraction, Formulation & Bioavailability Technologies
3.1.3. Rising Demand for Clean-Label and Plant-Based Products
3.2. Market Challenges
3.2.1. Supply Chain Variability and Raw Material Adulteration
3.2.2. Fragmented and Evolving Regulatory Frameworks
3.2.3. Lack of Standardization and Clinical Evidence
3.3. Market Opportunities
3.3.1. Personalized Nutrition via Digital Health Platforms
3.3.2. Rapid Expansion in Emerging Regions
3.3.3. Novel Delivery Systems and Botanical R&D
CHAPTER 4. GLOBAL HERBAL SUPPLEMENTS MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY SOURCE 2022–2032
5.1. Segment Dashboard
5.2. Global Market: Leaves Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.3. Global Market: Barks Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.4. Global Market: Fruits & Vegetables Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.5. Global Market: Roots Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
CHAPTER 6. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY APPLICATION 2022–2032
6.1. Segment Dashboard
6.2. Global Market: Pharmaceuticals Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.3. Global Market: Food & Beverage Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.4. Global Market: Personal Care Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
CHAPTER 7. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY FUNCTION 2022–2032
7.1. Segment Dashboard
7.2. Global Market: Medicinal Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
7.3. Global Market: Aroma Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
CHAPTER 8. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY FORM 2022–2032
8.1. Segment Dashboard
8.2. Global Market: Tablets Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.3. Global Market: Capsules Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.4. Global Market: Powders Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.5. Global Market: Liquids Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.6. Global Market: Others Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
CHAPTER 9. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY REGION 2022–2032
9.1. North America Market
9.1.1. U.S. Market
9.1.2. Canada Market
9.2. Europe Market
9.2.1. UK Market
9.2.2. Germany Market
9.2.3. France Market
9.2.4. Spain Market
9.2.5. Italy Market
9.2.6. Rest of Europe Market
9.3. Asia Pacific Market
9.3.1. China Market
9.3.2. India Market
9.3.3. Japan Market
9.3.4. Australia Market
9.3.5. South Korea Market
9.3.6. Rest of Asia Pacific Market
9.4. Latin America Market
9.4.1. Brazil Market
9.4.2. Mexico Market
9.4.3. Rest of Latin America Market
9.5. Middle East & Africa Market
9.5.1. Saudi Arabia Market
9.5.2. South Africa Market
9.5.3. Rest of Middle East & Africa Market
CHAPTER 10. COMPETITIVE INTELLIGENCE
10.1. Key Company SWOT Analysis
10.1.1. Herbalife International of America, Inc.
10.1.2. Archer Daniels Midland Company
10.1.3. Blackmores Limited
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Herbalife International of America, Inc.
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Market Strategies
10.3.2. Archer Daniels Midland Company
10.3.3. Blackmores Limited
10.3.4. Himalaya Drug Company
10.3.5. GNC Holdings, LLC
10.3.6. NOW Health Group, Inc.
10.3.7. Nature’s Bounty Co.
10.3.8. Nature’s Sunshine Products, Inc.
10.3.9. Gaia Herbs
10.3.10. Ricola AG
10.3.11. Solgar Inc.
10.3.12. Nutraceutical International Corporation
10.3.13. Twinlab Consolidated Corporation
10.3.14. Natures Aid Ltd.
CHAPTER 11. RESEARCH PROCESS
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
1.1. Global Herbal Supplements Market Size & Forecast (2022–2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Source
1.3.2. By Application
1.3.3. By Function
1.3.4. By Form
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
CHAPTER 2. GLOBAL HERBAL SUPPLEMENTS MARKET DEFINITION AND RESEARCH ASSUMPTIONS
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.5.1. Historical Year – 2022
2.5.2. Base Year – 2023
2.5.3. Forecast Period – 2024 to 2032
2.6. Currency Conversion Rates
CHAPTER 3. GLOBAL HERBAL SUPPLEMENTS MARKET DYNAMICS
3.1. Market Drivers
3.1.1. Growing Preventive Healthcare and Wellness Trends
3.1.2. Advances in Extraction, Formulation & Bioavailability Technologies
3.1.3. Rising Demand for Clean-Label and Plant-Based Products
3.2. Market Challenges
3.2.1. Supply Chain Variability and Raw Material Adulteration
3.2.2. Fragmented and Evolving Regulatory Frameworks
3.2.3. Lack of Standardization and Clinical Evidence
3.3. Market Opportunities
3.3.1. Personalized Nutrition via Digital Health Platforms
3.3.2. Rapid Expansion in Emerging Regions
3.3.3. Novel Delivery Systems and Botanical R&D
CHAPTER 4. GLOBAL HERBAL SUPPLEMENTS MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY SOURCE 2022–2032
5.1. Segment Dashboard
5.2. Global Market: Leaves Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.3. Global Market: Barks Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.4. Global Market: Fruits & Vegetables Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.5. Global Market: Roots Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
CHAPTER 6. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY APPLICATION 2022–2032
6.1. Segment Dashboard
6.2. Global Market: Pharmaceuticals Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.3. Global Market: Food & Beverage Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.4. Global Market: Personal Care Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
CHAPTER 7. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY FUNCTION 2022–2032
7.1. Segment Dashboard
7.2. Global Market: Medicinal Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
7.3. Global Market: Aroma Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
CHAPTER 8. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY FORM 2022–2032
8.1. Segment Dashboard
8.2. Global Market: Tablets Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.3. Global Market: Capsules Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.4. Global Market: Powders Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.5. Global Market: Liquids Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.6. Global Market: Others Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
CHAPTER 9. GLOBAL HERBAL SUPPLEMENTS MARKET SIZE & FORECASTS BY REGION 2022–2032
9.1. North America Market
9.1.1. U.S. Market
9.1.2. Canada Market
9.2. Europe Market
9.2.1. UK Market
9.2.2. Germany Market
9.2.3. France Market
9.2.4. Spain Market
9.2.5. Italy Market
9.2.6. Rest of Europe Market
9.3. Asia Pacific Market
9.3.1. China Market
9.3.2. India Market
9.3.3. Japan Market
9.3.4. Australia Market
9.3.5. South Korea Market
9.3.6. Rest of Asia Pacific Market
9.4. Latin America Market
9.4.1. Brazil Market
9.4.2. Mexico Market
9.4.3. Rest of Latin America Market
9.5. Middle East & Africa Market
9.5.1. Saudi Arabia Market
9.5.2. South Africa Market
9.5.3. Rest of Middle East & Africa Market
CHAPTER 10. COMPETITIVE INTELLIGENCE
10.1. Key Company SWOT Analysis
10.1.1. Herbalife International of America, Inc.
10.1.2. Archer Daniels Midland Company
10.1.3. Blackmores Limited
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Herbalife International of America, Inc.
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Market Strategies
10.3.2. Archer Daniels Midland Company
10.3.3. Blackmores Limited
10.3.4. Himalaya Drug Company
10.3.5. GNC Holdings, LLC
10.3.6. NOW Health Group, Inc.
10.3.7. Nature’s Bounty Co.
10.3.8. Nature’s Sunshine Products, Inc.
10.3.9. Gaia Herbs
10.3.10. Ricola AG
10.3.11. Solgar Inc.
10.3.12. Nutraceutical International Corporation
10.3.13. Twinlab Consolidated Corporation
10.3.14. Natures Aid Ltd.
CHAPTER 11. RESEARCH PROCESS
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
