Gardening in Turkey

June 2024 | 20 pages | ID: G5B2C9B834FEN
Euromonitor International Ltd

Abstracts

In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Зiзek Costuran (Ozlem Hasere Ilaclari), and Proseed (Proseed Tarim Gida ve San Tic Ltd Sti) capitalise on this trend by offering high-quality, innovative products tailored to the specific needs of Turkish gardeners. Vilmorin is known for its eco-friendly fertiliser, while Зiзek Costuran focu...

Euromonitor International's Gardening in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gardening market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Gardening in Turkey
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

GARDENING IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fertiliser benefits from the increasing trend of home gardening
Sustainable living practices lead to growth in gardening equipment
Seeds benefit from consumers opting to grow their own produce
PROSPECTS AND OPPORTUNITIES
Rising urbanisation will support sales in pots and planters over the forecast period
Horticulture will maintain positive growth, buoyed by Turkey’s advantageous climate
Consumers will continue to value brick-and-mortar stores for gardening products
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2018-2023
Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Gardening: % Value 2019-2023
Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
Table 5 Distribution of Gardening by Format: % Value 2018-2023
Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
Home and garden in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2018-2023
Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources