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Gardening in the Netherlands

April 2020 | 19 pages | ID: GEE4935E885EN
Euromonitor International Ltd

US$ 990.00

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In 2019, gardening recorded improved current value growth compared to 2018, with sales boosted by the positive Dutch economy, and an increase in consumer demand, in both existing, and new areas. Product innovation in distribution, including e-commerce, field bouquets, and flower subscriptions, also boosted growth, as well as the alignment plants and botanicals had with fashion and lifestyle. 2019 noted the growing consumer behaviour of purchasing plants and flowers as d?cor, driven by the desire...

Euromonitor International's Gardening in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Economic growth boosts sales, however growing urbanisation and smaller living spaces are set to challenge the gardening landscape
A focus on sustainability and campaigns to increase gardening benefits horticulture
E-commerce grows as a convenient shopping method in gardening, at the expense of store-based retailing
COMPETITIVE LANDSCAPE
Robomow remains competitive, introducing a new app that allows users to track their mowers progress through a smartphone or laptop
Intratuin Nederland maintains its lead, and plans to bring the physical and digital world together with its new store concepts
Private label is important in horticulture, whereas known players take the lead in gardening equipment
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2014-2019
Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Gardening: % Value 2015-2019
Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
Table 5 Distribution of Gardening by Format: % Value 2014-2019
Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
The favourable economic landscape drives value sales, however, growth in 2019 is challenged by the weak housing market
Plants for interior design, sustainability and furniture leasing are growing trends within home and garden
International giant Ikea BV retains a clear lead; however, domestic players perform well, offering a balance of quality and affordable prices
E-commerce benefits from being a convenient shopping solution, with growth at the expense of store-based retailers
Higher disposable incomes will drive growth, however, the weak housing market and the rise of leasing will continue to be challenges
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources


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