Gardening in Germany

May 2023 | 20 pages | ID: G1B9D695EC5EN
Euromonitor International Ltd

Abstracts

Gardening had already been seeing healthy current value growth rates in the previous two years as consumers were confined at home more than usual due to the COVID-19 pandemic. Gardening became a very popular pastime for consumers, who considered it a “refuge” from the pandemic-induced stress. In spite of this, in 2022, gardening posted even stronger current value growth, even though the country was emerging from the pandemic, with most restrictions being lifted. German consumers were substantial...

Euromonitor International's Gardening in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gardening market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

GARDENING IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Love of gardening helps drive strong growth
Demand for lawn mowers increases with the rise in gardening
Container gardening is on the rise in Germany
PROSPECTS AND OPPORTUNITIES
Inflation and demographic shifts expected to impact gardening
Consumers could focus on fresh food gardening over the forecast period
E-commerce likely to remain a strong channel for gardening
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2017-2022
Table 2 Sales of Gardening by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Gardening: % Value 2018-2022
Table 4 LBN Brand Shares of Gardening: % Value 2019-2022
Table 5 Distribution of Gardening by Format: % Value 2017-2022
Table 6 Forecast Sales of Gardening by Category: Value 2022-2027
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2017-2022
Table 9 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 11 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 13 Distribution of Home and Garden by Format: % Value 2017-2022
Table 14 Distribution of Home and Garden by Format and Category: % Value 2022
Table 15 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources