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Gardening in Australia

April 2021 | 20 pages | ID: GEB52534D55EN
Euromonitor International Ltd

US$ 990.00

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There was an enormous spike in sales of gardening products in Australia in 2020 due to the national lockdown and flexible working arrangements, which led to consumers spending a lot of time at home. Travel restrictions, both international and interstate, also supported sales of gardening products. Horticulture, including indoor plants and seeds, saw high growth rates as consumers sought to ease the stress of the pandemic by spending time in their gardens and adding more greenery to their homes a...

Euromonitor International's Gardening in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
GARDENING IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Gardening sales are boosted by lockdowns and increased disposable income in 2020, with players increasing their online presence in order to remain visible
DuluxGroup (Australia) continues to lead gardening in 2020 thanks to an extensive portfolio and strong presence across retail channels
Robotic lawn mowers maintain highest current value growth in gardening thanks to unique smart features
RECOVERY AND OPPORTUNITIES
The push towards organic media will continue apace in the coming years as Australians seek to limit their use of harsh chemicals
Baby boomers will remain the key consumer group in gardening, but an increase in apartments will fuel growth in indoor plants
Robotic lawn mower players will continue to differentiate through new product development and e-commerce will gain further ground
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2015-2020
Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Gardening: % Value 2016-2020
Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
Table 5 Distribution of Gardening by Format: % Value 2015-2020
Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
HOME AND GARDEN IN AUSTRALIA
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources


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