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Agritourism Market Report by Tourist Type (Domestic, International), Activity (On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others), Booking Channel (Online, Offline), Sales Channel (Travel Agents, Direct), and Region 2024-2032

March 2024 | 140 pages | ID: A2728FAA6E8AEN
IMARC Group

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The global agritourism market size reached US$ 65.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach a value of US$ 176.6 Billion by 2032, exhibiting a growth rate (CAGR) of 11.45% during 2024-2032.

Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.

Agritourism Market Trends:
Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global agritourism market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on tourist type, activity, booking channel and sales channel.

Breakup by Tourist Type:
Domestic
International

Breakup by Activity:

On-farm Sales
Outdoor Recreation
Agritainment
Educational Tourism
Accommodations
Others

Breakup by Booking Channel:

Online
Offline

Breakup by Sales Channel:

Travel Agents
Direct

Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.

Key Questions Answered in This Report

1. What was the size of the global agritourism market in 2023?
2. What is the expected growth rate of the global agritourism market during 2024-2032?
3. What has been the impact of COVID-19 on the global agritourism market?
4. What are the key factors driving the global agritourism market?
5. What is the breakup of the global agritourism market based on the tourist type?
6. What is the breakup of the global agritourism market based on the activity?
7. What is the breakup of the global agritourism market based on the sales channel?
8. What are the key regions in the global agritourism market?
9. Who are the key players/companies in the global agritourism market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL AGRITOURISM MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY TOURIST TYPE

6.1 Domestic
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 International
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY ACTIVITY

7.1 On-farm Sales
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Outdoor Recreation
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Agritainment
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Educational Tourism
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 Accommodations
  7.5.1 Market Trends
  7.5.2 Market Forecast
7.6 Others
  7.6.1 Market Trends
  7.6.2 Market Forecast

8 MARKET BREAKUP BY BOOKING CHANNEL

8.1 Online
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Offline
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY SALES CHANNEL

9.1 Travel Agents
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Direct
  9.2.1 Market Trends
  9.2.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia-Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS

15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Agrilys Voyages
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
  15.3.2 Bay Farm Tours
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
  15.3.3 Blackberry Farm LLC
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 Domiruth PeruTravel
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 Farm To Farm Tours
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
  15.3.6 Field Farm Tours Ltd
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
  15.3.7 Greenmount Travel
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
  15.3.8 Harvest Fresh Farms
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
  15.3.9 Liberty Hill Farm
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
  15.3.10 Monteillet Fromagerie
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio
  15.3.11 Select Holidays
    15.3.11.1 Company Overview
    15.3.11.2 Product Portfolio
  15.3.12 Stita Farm Tours
    15.3.12.1 Company Overview
    15.3.12.2 Product Portfolio
  15.3.13 Willow-Witt Ranch
    15.3.13.1 Company Overview
    15.3.13.2 Product Portfolio

LIST OF TABLES

Table 1: Global: Agritourism Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Agritourism Market Forecast: Breakup by Tourist Type (in Million US$), 2024-2032
Table 3: Global: Agritourism Market Forecast: Breakup by Activity (in Million US$), 2024-2032
Table 4: Global: Agritourism Market Forecast: Breakup by Booking Channel (in Million US$), 2024-2032
Table 5: Global: Agritourism Market Forecast: Breakup by Sales Channel (in Million US$), 2024-2032
Table 6: Global: Agritourism Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Agritourism Market: Competitive Structure
Table 8: Global: Agritourism Market: Key Players

LIST OF FIGURES

Figure 1: Global: Agritourism Market: Major Drivers and Challenges
Figure 2: Global: Agritourism Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Agritourism Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Agritourism Market: Breakup by Tourist Type (in %), 2023
Figure 5: Global: Agritourism Market: Breakup by Activity (in %), 2023
Figure 6: Global: Agritourism Market: Breakup by Booking Channel (in %), 2023
Figure 7: Global: Agritourism Market: Breakup by Sales Channel (in %), 2023
Figure 8: Global: Agritourism Market: Breakup by Region (in %), 2023
Figure 9: Global: Agritourism (Domestic) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Agritourism (Domestic) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Agritourism (International) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Agritourism (International) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Agritourism (On-farm Sales) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Agritourism (On-farm Sales) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Agritourism (Outdoor Recreation) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Agritourism (Outdoor Recreation) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Agritourism (Agritainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Agritourism (Agritainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Agritourism (Educational Tourism) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Agritourism (Educational Tourism) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Agritourism (Accommodations) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Agritourism (Accommodations) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Agritourism (Other Activities) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Agritourism (Other Activities) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Agritourism (Online) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Agritourism (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Agritourism (Offline) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Agritourism (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Agritourism (Travel Agents) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Agritourism (Travel Agents) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Agritourism (Direct) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Agritourism (Direct) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: North America: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: North America: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: United States: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: United States: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Canada: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Canada: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Asia-Pacific: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Asia-Pacific: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: China: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: China: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Japan: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Japan: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: India: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: India: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: South Korea: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: South Korea: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Australia: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Australia: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Indonesia: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Indonesia: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Others: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Others: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Europe: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Europe: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Germany: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Germany: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: France: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: France: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: United Kingdom: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: United Kingdom: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Italy: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Italy: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Spain: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Spain: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Russia: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Russia: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Others: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Others: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Latin America: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Latin America: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Brazil: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Brazil: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Mexico: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Mexico: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Others: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Others: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Middle East and Africa: Agritourism Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Middle East and Africa: Agritourism Market: Breakup by Country (in %), 2023
Figure 81: Middle East and Africa: Agritourism Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 82: Global: Agritourism Industry: SWOT Analysis
Figure 83: Global: Agritourism Industry: Value Chain Analysis
Figure 84: Global: Agritourism Industry: Porter's Five Forces Analysis


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