U.S. And Canada Travel Market Size, Share And Trends Analysis Report By Type (Leisure Travel, Business Travel), By Age Group (21-30, 31-40), By Tourist Type (Domestic, International), By Country, And Segment Forecasts, 2025 - 2030

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U.S. And Canada Travel Market Growth & Trends
The U.S. and Canada travel market size is expected treach USD 2,452.6 billion by 2030, registering a CAGR of 7.8% from 2025 t2030, according ta new report by Grand View Research, Inc. Increased spending by travelers across the U.S. and Canada tvisit unexplored destinations and gain new experiences is driving the market. In addition, the growing trend of micrtrips and the rapidly expanding tourism sector across the twcountries have been boosting the market growth. Personalized services, reliable transport, exclusivity, and positive & professional interaction with staff are what set the benchmark for travel.
Traveling around the world is being greatly influenced by favorable factors, such as the growing political stability, improving attitudes toward gender, ethnicity, sexual orientation, and race, and more accommodating visa regulations. Travelers are looking tcreate their own unique experiences through flexible itineraries that combine entertainment as well as relaxation. There has been an increasing popularity of value-driven trips that offer money’s worth and brands that are based on price and convenience, especially among millennial and younger travelers. However, travel has been one of the first and hardest-hit industries since the COVID-19 pandemic.
Strict lockdowns and shelter-at-home orders in most parts of the world have adversely impacted the travel industry and the assorted ecosystems that rely on it. The luxury travel segment accounted for the largest share in 2024. An increase in disposable spending by consumers in the U.S. and Canada is the key factor driving the segment growth. According ta report published by TripAdvisor in May 2021, high-income millennials in the U.S. were the key spenders on luxury trips and a majority of them took purpose-driven travels, mainly for self-care and relaxation. Such trends are likely tbode well for the growth of this segment.
U.S. And Canada Travel Market Report Highlights
U.S. And Canada Travel Market Growth & Trends
The U.S. and Canada travel market size is expected treach USD 2,452.6 billion by 2030, registering a CAGR of 7.8% from 2025 t2030, according ta new report by Grand View Research, Inc. Increased spending by travelers across the U.S. and Canada tvisit unexplored destinations and gain new experiences is driving the market. In addition, the growing trend of micrtrips and the rapidly expanding tourism sector across the twcountries have been boosting the market growth. Personalized services, reliable transport, exclusivity, and positive & professional interaction with staff are what set the benchmark for travel.
Traveling around the world is being greatly influenced by favorable factors, such as the growing political stability, improving attitudes toward gender, ethnicity, sexual orientation, and race, and more accommodating visa regulations. Travelers are looking tcreate their own unique experiences through flexible itineraries that combine entertainment as well as relaxation. There has been an increasing popularity of value-driven trips that offer money’s worth and brands that are based on price and convenience, especially among millennial and younger travelers. However, travel has been one of the first and hardest-hit industries since the COVID-19 pandemic.
Strict lockdowns and shelter-at-home orders in most parts of the world have adversely impacted the travel industry and the assorted ecosystems that rely on it. The luxury travel segment accounted for the largest share in 2024. An increase in disposable spending by consumers in the U.S. and Canada is the key factor driving the segment growth. According ta report published by TripAdvisor in May 2021, high-income millennials in the U.S. were the key spenders on luxury trips and a majority of them took purpose-driven travels, mainly for self-care and relaxation. Such trends are likely tbode well for the growth of this segment.
U.S. And Canada Travel Market Report Highlights
- U.S. emerged as the largest market in the year 2024. This trend is expected tcontinue over the forecast period as Americans are gradually resuming international travel.
- Leisure travel accounted for a revenue share of over 33% in 2024, driven by increased disposable spending by consumers in the U.S. and Canada. And business travel is projected tgrow at a CAGR of 8.8% from 2025 t2030.
- The travel market for the 41-60 age group accounted for over 42% of the revenue share in 2024, And the travel market for the 21-30 age group is projected tgrow at a CAGR of 8.6% from 2025 t2030.
- The penetration of budget-friendly travel trends among consumers across the U.S. and Canada is likely tcomplement the segment growth.
- Value-driven trips and brands that are built on affordability and convenience are becoming increasingly popular, especially among millennial and younger travelers, which is supporting the segment growth.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation and Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials and Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Information and Data Visualization
1.6. Data Validation and Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Type Outlook
2.3. Age Group Outlook
2.4. Tourist Type Outlook
2.5. Competitive Landscape Snapshot
CHAPTER 3. U.S. AND CANADA TRAVEL MARKET VARIABLES, TRENDS AND SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Service Booking Decisions
4.4. Consumer Service Adoption Trends
4.5. Observations and Recommendations
CHAPTER 5. U.S. AND CANADA TRAVEL MARKET: TYPE ESTIMATES AND TREND ANALYSIS
5.1. U.S. and Canada Travel Market, By Type: Key Takeaways
5.2. Type Movement Analysis and Market Share, 2024 and 2030
5.3. Market Estimates and Forecasts, by type, 2018 - 2030 (USD Billion)
5.3.1. Leisure Travel
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Business Travel
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Cruise
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Specialty/Activity/Sports
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.5. VFR (Visiting Friends and Relatives)
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. U.S. AND CANADA TRAVEL MARKET: AGE GROUP ESTIMATES AND TREND ANALYSIS
6.1. U.S. and Canada Travel Market, By Age Group: Key Takeaways
6.2. Age Group Movement Analysis and Market Share, 2024 and 2030
6.3. Market Estimates and Forecasts, by age group, 2018 - 2030 (USD Billion)
6.3.1. 21-30 Years
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. 31-40 Years
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3. 41-60 Years
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4. 60 and Above
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 7. U.S. AND CANADA TRAVEL MARKET: TOURIST TYPE ESTIMATES AND TREND ANALYSIS
7.1. U.S. and Canada Travel Market, By Tourist Type: Key Takeaways
7.2. Tourist Type Movement Analysis and Market Share, 2024 and 2030
7.3. Market Estimates and Forecasts, by tourist type, 2018 - 2030 (USD Billion)
7.3.1. Domestic
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2. International
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 8. U.S. AND CANADA TRAVEL MARKET: COMPETITIVE ANALYSIS
8.1. Recent developments and impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Service Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Expedia, Inc.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Service Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Booking Holdings Inc.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Service Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. American Express Global Business Travel (GBT)
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Service Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. TCS World Travel
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Service Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Abercrombie and Kent USA, LLC
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Service Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Exodus Travels Ltd.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Service Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. BCD Travel
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Service Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Intrepid Travel
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Service Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Topdeck Travel Ltd.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Service Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Trafalgar
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Service Portfolios
8.9.10.4. Strategic Initiatives
1.1. Market Segmentation and Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials and Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Information and Data Visualization
1.6. Data Validation and Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Type Outlook
2.3. Age Group Outlook
2.4. Tourist Type Outlook
2.5. Competitive Landscape Snapshot
CHAPTER 3. U.S. AND CANADA TRAVEL MARKET VARIABLES, TRENDS AND SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Service Booking Decisions
4.4. Consumer Service Adoption Trends
4.5. Observations and Recommendations
CHAPTER 5. U.S. AND CANADA TRAVEL MARKET: TYPE ESTIMATES AND TREND ANALYSIS
5.1. U.S. and Canada Travel Market, By Type: Key Takeaways
5.2. Type Movement Analysis and Market Share, 2024 and 2030
5.3. Market Estimates and Forecasts, by type, 2018 - 2030 (USD Billion)
5.3.1. Leisure Travel
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Business Travel
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Cruise
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Specialty/Activity/Sports
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.5. VFR (Visiting Friends and Relatives)
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. U.S. AND CANADA TRAVEL MARKET: AGE GROUP ESTIMATES AND TREND ANALYSIS
6.1. U.S. and Canada Travel Market, By Age Group: Key Takeaways
6.2. Age Group Movement Analysis and Market Share, 2024 and 2030
6.3. Market Estimates and Forecasts, by age group, 2018 - 2030 (USD Billion)
6.3.1. 21-30 Years
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. 31-40 Years
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3. 41-60 Years
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4. 60 and Above
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 7. U.S. AND CANADA TRAVEL MARKET: TOURIST TYPE ESTIMATES AND TREND ANALYSIS
7.1. U.S. and Canada Travel Market, By Tourist Type: Key Takeaways
7.2. Tourist Type Movement Analysis and Market Share, 2024 and 2030
7.3. Market Estimates and Forecasts, by tourist type, 2018 - 2030 (USD Billion)
7.3.1. Domestic
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2. International
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 8. U.S. AND CANADA TRAVEL MARKET: COMPETITIVE ANALYSIS
8.1. Recent developments and impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Service Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Expedia, Inc.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Service Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Booking Holdings Inc.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Service Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. American Express Global Business Travel (GBT)
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Service Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. TCS World Travel
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Service Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Abercrombie and Kent USA, LLC
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Service Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Exodus Travels Ltd.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Service Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. BCD Travel
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Service Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Intrepid Travel
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Service Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Topdeck Travel Ltd.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Service Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Trafalgar
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Service Portfolios
8.9.10.4. Strategic Initiatives