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U.S. Corporate Event Market by Type (Conferences/Seminar, Trade Shows/Exhibition, Incentive Program, Company Meetings, and Others) and Industry (Banking & Financial Sector, Information Technology, Real Estate & Infrastructure, Automotive, Insurance, and Others): Opportunity Analysis and Industry Forecast, 2020–2027

May 2020 | 156 pages | ID: UA9714AC80DCEN
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Corporate event refers to public gathering of at a predetermined time and place for incentive group events, marketing events, product launches, company general meetings, corporate retreats, or training programs, conference/seminar, and tradeshows/exhibition. The purpose for staging an event can be increase in business profitability, celebratory, and community causes. Corporate events help to build and strengthen relationship with existing and future clients and agencies. It serves as a way of conveying a message to inspire and motivate employees, stakeholders, and business associates. The key stakeholders within the corporate events market are corporate organizations, public & private organizations, and similar others.

In general, corporate event are activities that involve attendees who share a common interest and gather together for discussions and interactions. The venue for such events needs to be arranged beforehand, as the venue provides space and facilities necessary to meet the needs of those who attend the gathering. The U.S. corporate event market generated revenue of $211.57 billion in 2019, and is expected to grow at a CAGR of 18.50% to reach $322.45 billion by 2027.

The growth of the U.S. corporate event market is driven by massive increase in business activities such as conference/seminar, brand promotions, and employee training activities, rapid development of the tourism & hospitability sectors, and expansion of IT hubs in the U.S. Other significant factors that promote the growth of the market are rise in business travel coupled with change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and increase in disposable incomes.

Moreover, surge in government initiatives to promote SMEs by providing fund to deploy advanced technology in rural entrepreneurship and liberalization of market entry to increase foreign direct investment (FDIs) are anticipated boost the growth further. However, high cost associated with corporate events and uncertain geopolitical conditions hamper the market growth. On the contrary, investments in infrastructural development and technological advancements in event management software are expected to provide lucrative opportunities for market growth during the forecast period.

The U.S. corporate event market is segmented into type, industry, and state. On the basis of type, the market is classified into conference/seminar, trade shows/exhibition, incentive programs, company meetings, and others. Depending on industry, it is fragmented into banking & financial sector, information technology, real estate & infrastructure, automotive, insurance, and others. State wise, it is analyzed across Wisconsin, California, Texas, New York, Florida, Illinois, and the rest of U.S.

Key market benefits for stakeholders
  • The report provides an extensive analysis of the current & emerging trends and opportunities in the U.S. corporate event market.
  • It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
  • A comprehensive analysis of factors that drive and restrict the growth of the U.S. corporate event market is highlighted in the study.
  • An extensive analysis of the U.S. corporate event market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential & niche segments as well as states exhibiting favorable growth
CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
  1.4.1.Secondary research
  1.4.2.Primary research
1.5.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Snapshot
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings
  3.2.1.Top investment pocket
3.3.Porter's five forces analysis
  3.3.1.Bargaining power of suppliers
  3.3.2.Bargaining power of buyers
  3.3.3.Thereat of new entrants
  3.3.4.Threat of substitute
  3.3.5.Intensity of competitive rivalry
3.4.Market dynamics
  3.4.1.Drivers
    3.4.1.1.Rapid development of the travel & tourism industry
    3.4.1.2.Increase in globalization of businesses
    3.4.1.3.Rapid increase in SMEs
  3.4.2.Restraints
    3.4.2.1.High operational cost associated with corporate events
    3.4.2.2.Rise in geopolitical & social uncertainties
  3.4.3.Opportunities
    3.4.3.1.Technological advancements
    3.4.3.2.Increase in infrastructural investment
3.5.Number of events, by type (2018–2019)
3.6.Number of attendees, by type, 2018–2019 (Million)
3.7.Number of corporations for each event type (2018-2019)
3.8.Number of days for each event type (2018-2019)
3.9.Impact of key regulation
3.10.Impact Of COVID-19 on the corporate events industry in the U.S

CHAPTER 4:U.S. CORPORATE EVENT MARKET, BY TYPE

4.1.Overview
  4.1.1.Market size and forecast
4.2.Conference/seminar
  4.2.1.Key market trends, growth factors, and opportunities
  4.2.2.Market size and forecast
  4.2.3.Market analysis by state
4.3.Trade shows/exhibition
  4.3.1.Key market trends, growth factors, and opportunities
  4.3.2.Market size and forecast
  4.3.3.Market analysis by state
4.4.Incentive programs
  4.4.1.Key market trends, growth factors, and opportunities
  4.4.2.Market size and forecast
  4.4.3.Market analysis by state
4.5.Company meetings
  4.5.1.Key market trends, growth factors, and opportunities
  4.5.2.Market size and forecast
  4.5.3.Market analysis by state
4.6.Others
  4.6.1.Key market trends, growth factors, and opportunities
  4.6.2.Market size and forecast
  4.6.3.Market analysis by state

CHAPTER 5:U.S. CORPORATE EVENT MARKET, BY INDUSTRY

5.1.Overview
  5.1.1.Market size and forecast
5.2.Banking & financial sector
  5.2.1.Key market trends, growth factors, and opportunities
  5.2.2.Market size and forecast
  5.2.3.Market analysis by state
5.3.Information technology
  5.3.1.Key market trends, growth factors, and opportunities
  5.3.2.Market size and forecast
  5.3.3.Market analysis by state
5.4.Real estate & infrastructure
  5.4.1.Key market trends, growth factors, and opportunities
  5.4.2.Market size and forecast
  5.4.3.Market analysis by state
5.5.Automotive
  5.5.1.Key market trends, growth factors, and opportunities
  5.5.2.Market size and forecast
  5.5.3.Market analysis by state
5.6.Insurance
  5.6.1.Key market trends, growth factors, and opportunities
  5.6.2.Market size and forecast
  5.6.3.Market analysis by state
5.7.Others
  5.7.1.Key market trends, growth factors, and opportunities
  5.7.2.Market size and forecast
  5.7.3.Market analysis by state

CHAPTER 6:U.S. CORPORATE EVENT MARKET, BY STATE

6.1.Overview
  6.1.1.Market size and forecast
6.2.Wisconsin
  6.2.1.Key market trends, growth factors, and opportunities
  6.2.2.Market size and forecast by type
  6.2.3.Market size and forecast by industries
6.3.California
  6.3.1.Key market trends, growth factors, and opportunities
  6.3.2.Market size and forecast by type
  6.3.3.Market size and forecast by industries
6.4.Texas
  6.4.1.Key market trends, growth factors, and opportunities
  6.4.2.Market size and forecast by type
  6.4.3.Market size and forecast by industries
6.5.New York
  6.5.1.Key market trends, growth factors, and opportunities
  6.5.2.Market size and forecast by type
  6.5.3.Market size and forecast by industries
6.6.Florida
  6.6.1.Key market trends, growth factors, and opportunities
  6.6.2.Market size and forecast by type
  6.6.3.Market size and forecast by industries
6.7.Illinois
  6.7.1.Key market trends, growth factors, and opportunities
  6.7.2.Market size and forecast by type
  6.7.3.Market size and forecast by industries
6.8.Rest of U.S.
  6.8.1.Key market trends, growth factors, and opportunities
  6.8.2.Market size and forecast by type
  6.8.3.Market size and forecast by industries

CHAPTER 7:COMPETITION LANDSCAPE

7.1.Top player positioning
7.2.Competitive dashboard
7.3.Competitive heatmap
7.4.Key developments
  7.4.1.Acquisition
  7.4.2.Business expansion

CHAPTER 8:COMPANY PROFILES

  8.1.360 DESTINATION GROUP
  8.1.1.Company overview
  8.1.2.Key executive
  8.1.3.Company snapshot
  8.1.4.Product portfolio
  8.1.5.Key strategic moves and developments
8.2.ACCESS DESTINATION SERVICES
  8.2.1.Company overview
  8.2.2.Key executive
  8.2.3.Company snapshot
  8.2.4.Product portfolio
8.3.BCD Travel Services B.V.
  8.3.1.Company overview
  8.3.2.Key executive
  8.3.3.Company snapshot
  8.3.4.Product portfolio
8.4.BI WORLDWIDE
  8.4.1.Company overview
  8.4.2.Company snapshot
  8.4.3.Product portfolio
8.5.CWT
  8.5.1.Company overview
  8.5.2.Key executive
  8.5.3.Company snapshot
  8.5.4.Operating business segments
  8.5.5.Product portfolio
8.6.CIEVENTS
  8.6.1.Company overview
  8.6.2.Key executive
  8.6.3.Company snapshot
  8.6.4.Product portfolio
  8.6.5.Business performance
8.7.CREATIVE GROUP, INC.
  8.7.1.Company overview
  8.7.2.Key executive
  8.7.3.Company snapshot
  8.7.4.Product portfolio
  8.7.5.Key strategic moves and developments
8.8.ITA GROUP
  8.8.1.Company overview
  8.8.2.Key executive
  8.8.3.Company snapshot
  8.8.4.Product portfolio
8.9.MARITZ HOLDINGS INC.
  8.9.1.Company overview
  8.9.2.Key executive
  8.9.3.Company snapshot
  8.9.4.Product portfolio
8.10.REED EXHIBITIONS LTD.
  8.10.1.Company overview
  8.10.2.Key executive
  8.10.3.Company snapshot
  8.10.4.Operating business segments
  8.10.5.Product portfolio
  8.10.6.Business performance

LIST OF TABLES

TABLE 01.NUMBER OF CORPORATE EVENTS IN U.S., BY TYPE (2018–2019)
TABLE 02.NUMBER OF ATTENDEES IN U.S., BY TYPE (2018–2019) IN MILION
TABLE 03.NUMBER OF CORPORATIONS BY EACH EVENTS IN U.S (2018-2019)
TABLE 04.NUMBER OF DAYS FOR EACH EVENTS IN U.S (2018-2019)
TABLE 05.U.S. CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 06.U.S. CONFERENCE/SEMINAR MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 07.U.S. TRADE SHOWS/EXHIBITION MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 08.U.S. INCENTIVE PROGRAMS MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 09.U.S. COMPANY MEETINGS MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 10.U.S. OTHER EVENT MARKET, BY STATE, 2019–2027 ($BILLION)
TABLE 11.U.S. CORPORATE EVENT MARKET, BY INDUSTRY, 2019–2027 ($BILLION)
TABLE 12.U.S. CORPORATE EVENT MARKET FOR BANKING & FINANCE, BY STATE, 2019–2027 ($BILLION)
TABLE 13.U.S. CORPORATE EVENT MARKET FOR INFORMATION TECHNOLOGY, BY STATE, 2019–2027 ($BILLION)
TABLE 14.U.S. CORPORATE EVENT MARKET FOR REAL ESTATE & INFRASTRUCTURE, BY STATE, 2019–2027 ($BILLION)
TABLE 15.U.S. CORPORATE EVENT MARKET FOR AUTOMOTIVE, BY STATE, 2019–2027 ($BILLION)
TABLE 16.U.S. CORPORATE EVENT MARKET FOR INSURANCE, BY STATE, 2019–2027 ($BILLION)
TABLE 17.U.S. CORPORATE EVENT MARKET FOR OTHER INDUSTRY, BY STATE, 2019–2027 ($BILLION)
TABLE 18.U.S. CORPORATE EVENT MARKET BY STATE, 2019–2027 ($BILLION)
TABLE 19.WISCONSIN CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 20.WISCONSIN CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 21.CALIFORNIA CORORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 22.CALIFORNIA CORORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 23.TEXAS CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 24.TEXAS COPORTE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 25.NEW YORK CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 26.NEW YORK CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 27.FLORIDA CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 28.FLORIDA CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 29.ILLINOIS CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 30.ILLINOIS CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 31.REST OF U.S. CORPORATE EVENT MARKET, BY TYPE, 2019–2027 ($BILLION)
TABLE 32.REST OF U.S. CORPORATE EVENT MARKET, BY INDUSTRIES, 2019–2027 ($BILLION)
TABLE 33.360 DESTINATION GROUP: KEY EXECUTIVE
TABLE 34.360 DESTINATION GROUP: COMPANY SNAPSHOT
TABLE 35.360 DESTINATION GROUP: PRODUCT PORTFOLIO
TABLE 36.ACCESS DESTINATION SERVICES: KEY EXECUTIVE
TABLE 37.ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
TABLE 38.ACCESS DESTINATION SERVICES: PRODUCT PORTFOLIO
TABLE 39.BCD TRAVEL SERVICES B.V.: KEY EXECUTIVE
TABLE 40.BCD TRAVEL SERVICES B.V.: COMPANY SNAPSHOT
TABLE 41.BCD TRAVEL SERVICES B.V.: PRODUCT PORTFOLIO
TABLE 42.BI WORLDWIDE: COMPANY SNAPSHOT
TABLE 43.BI WORLDWIDE: PRODUCT PORTFOLIO
TABLE 44.CWT: KEY EXECUTIVE
TABLE 45.CWT: COMPANY SNAPSHOT
TABLE 46.CWT: OPERATING SEGMENTS
TABLE 47.CWT: PRODUCT PORTFOLIO
TABLE 48.CIEVENTS: KEY EXECUTIVE
TABLE 49.CIEVENTS: COMPANY SNAPSHOT
TABLE 50.CIEVENTS: PRODUCT PORTFOLIO
TABLE 51.CIEVENTS: NET SALES, 2017–2019 ($MILLION)
TABLE 52.CREATIVE GROUP, INC.: KEY EXECUTIVE
TABLE 53.CREATIVE GROUP, INC.: COMPANY SNAPSHOT
TABLE 54.CREATIVE GROUP, INC.: PRODUCT PORTFOLIO
TABLE 55.ITA GROUP: KEY EXECUTIVE
TABLE 56.ITA GROUP: COMPANY SNAPSHOT
TABLE 57.ITA GROUP: PRODUCT PORTFOLIO
TABLE 58.MARITZ HOLDINGS INC. : KEY EXECUTIVE
TABLE 59.MARITZ HOLDINGS INC. : COMPANY SNAPSHOT
TABLE 60.MARITZ HOLDINGS INC. : PRODUCT PORTFOLIO
TABLE 61.REED EXHIBITIONS LTD: KEY EXECUTIVE
TABLE 62.REED EXHIBITIONS: COMPANY SNAPSHOT
TABLE 63.REED EXHIBITIONS: OPERATING SEGMENTS
TABLE 64.REED EXHIBITIONS: PRODUCT PORTFOLIO
TABLE 65.REED EXHIBITIONS: NET SALES, 2017–2019 ($MILLION)



LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.U.S. CORPORATE EVENT MARKET SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY TYPE
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.HIGH BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.U.S. CORPORATE EVENT MARKET SHARE, BY TYPE, 2019 (%)
FIGURE 10.COMPARATIVE SHARE ANALYSIS OF U.S. CONFERENCE/SEMINAR MARRKET, BY STATE, 2019 & 2027 (%)
FIGURE 11.COMPARATIVE SHARE ANALYSIS OF U.S. TRADE SHOWS/EXHIBITION MARKET, BY STATE, 2019 & 2027 (%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF U.S. INCENTIVE PROGRAMS MARKET, BY STATE, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF U.S. COMPANY MEETINGS MARKET, BY STATE, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF U.S. OTHER EVENT MARKET, BY STATE, 2019 & 2027 (%)
FIGURE 15.U.S. CORPORATE EVENT MARKET SHARE, BY INDUSTRY, 2019(%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR BANKING & FINANCIAL SECTOR, BY STATE, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR INFORMATION TECHNOLOGY, BY STATE, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR REAL ESTATE & INFRASTRUCTURE, BY STATE,2019 & 2027 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF U.S. COMPANY EVENT MARKET FOR AUTOMOTIVE, BY STATE, 2019 & 2027 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR INSURANCE, BY STATE, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF U.S. CORPORATE EVENT MARKET FOR OTHER INDUSTRIES, BY STATE, 2019 & 2027 (%)
FIGURE 22.U.S. CORPORATE EVENT MARKET SHARE, BY STATES, 2019(%)
FIGURE 23.WISCONSIN CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 24.CALIFORNIA CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 25.TEXAS CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 26.NEW YORK CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 27.FLORIDA CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 28.ILLINOIS CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 29.REST OF US CORPORATE EVENT MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 30.TOP PLAYER POSITIONING
FIGURE 31.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 32.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 33.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 34.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 35.CIEVENTS: NET SALES, 2017–2019 ($MILLION)
FIGURE 36.CIEVENTS: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 37.REED EXHIBITIONS: NET SALES, 2017–2019 ($MILLION)
FIGURE 38.REED EXHIBITIONS: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 39.REED EXHIBITIONS C: REVENUE SHARE BY REGION, 2019 (%)




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