Unilever Kenya Ltd in Home Care (Kenya)

March 2015 | 3 pages | ID: UB7844AB633EN
Euromonitor International Ltd

Abstracts

Unilever Kenya is expected to benefit from a marked rise in production capacity thanks to its new production facilities, with these set to open in 2017 and to increase its production capacity by 40%. The company is expected to continue to benefit from strong investment in marketing and new product development in Kenya, alongside its wide and established distribution network. Unilever is thus likely to remain the leading player in Kenyan home care in the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Unilever Kenya Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Unilever Kenya Ltd: Competitive Position 2014