Unilever Italia Srl in Home Care (Italy)

April 2017 | 2 pages | ID: U81AB007652EN
Euromonitor International Ltd

Abstracts

During 2016 Unilever performed very well in home care. It entered automatic dishwashing with a brand already strong in hand dishwashing, which performed well, grabbing category shares from its competitors and private label. Unilever seemed to demonstrate its intention to grow in importance among Italian manufacturers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Unilever Italia Srl: Key Facts
  Summary 2 Unilever Italia Srl: Operational Indicators
Competitive Positioning
  Summary 3 Unilever Italia Srl: Competitive Position 2016