Unilever China Ltd in Home Care (China)
Facing huge pressure, Unilever China Ltd is undergoing a series of reform, including adjusting products’ prices and the company structure, while reducing costs. It raised its average price by 2% in the first quarter of 2016. It also stated that it will change the package size of the product to drive sales growth.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Unilever China Ltd: Key Facts
Competitive Positioning
Summary 2 Unilever China Ltd: Competitive Position 2016
Key Facts
Summary 1 Unilever China Ltd: Key Facts
Competitive Positioning
Summary 2 Unilever China Ltd: Competitive Position 2016