Toys and Games Market in Turkey 2021

January 2022 | 13 pages | ID: TE36DAFB55B6EN
StrategyHelix Inc

Abstracts

Toys and games are found throughout the world and date back to early times. Playing with toys can be an enjoyable means of training young children for life experiences. According to StrategyHelix, the toys and games market in Turkey is expected to increase by US$ 1,921 million during 2021-2027, expanding at a CAGR of 14.2% during the forecast period. Awareness of the cognitive and intellectual benefits of outdoor and sports toys, influence of technology in promoting video games, rising demand for scientific and educational toys, continuously rising personnel disposable income levels are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for toys and games. The Turkey toys and games market is segmented on the basis of product, and distribution channel. Based on product, the toys and games market in Turkey is categorized into traditional toys & games, electronic games. The traditional toys & games segment held the largest share of the Turkey toys and games market in 2020 and is anticipated to hold its share during the forecast period. On the basis of distribution channel, the toys and games market in Turkey has been segmented into supermarkets & hypermarkets, specialty stores, online retailing, others. In Turkey, the online retailing segment made up the largest share of the toys and games market.

The traditional toys & games market is further segmented into action figures & accessories, arts & crafts, baby & pre-school toys, construction toys, dolls & accessories, games & puzzles, outdoor & sports toys, vehicles & remote control, and others. In 2020, the construction toys segment made up the largest share of revenue generated by the toys and games market. Furthermore, the electronic games market has been categorized into electronic games hardware, and electronic games software. Among these, the electronic games software segment was accounted for the highest revenue generator in 2020.

The Turkey toys and games market is highly competitive. The toys and games market is dominated by key players, which are Electronic Arts Inc. (EA), Epic Games Inc., Giochi Preziosi S.p.A., Hasbro Inc., KRAFTON Inc., LEGO System A/S, Mattel Inc., Sony Corporation, Tencent Holdings Ltd., Ubisoft Entertainment SA.

The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the toys and games market to help drive informed decision making for industry executives, policy makers, academic, and analysts.

Report Scope
Product: traditional toys & games, electronic games
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Turkey toys and games market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. TOYS AND GAMES MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRODUCT

Traditional toys & games
Electronic games

PART 4. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 5. KEY COMPANIES

Electronic Arts Inc. (EA)
Epic Games, Inc.
Giochi Preziosi S.p.A.
Hasbro, Inc.
KRAFTON, Inc.
LEGO System A/S
Mattel, Inc.
Sony Corporation
Tencent Holdings Ltd.
Ubisoft Entertainment SA
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