Toys and Games Market in North America 2021

January 2022 | 19 pages | ID: T93EB156B6CDEN
StrategyHelix Inc

Abstracts

Toys and games are found throughout the world and date back to early times. Playing with toys can be an enjoyable means of training young children for life experiences. According to StrategyHelix, the toys and games market in North America is expected to increase by US$ 49,362 million during 2021-2027, expanding at a CAGR of 8% during the forecast period. Awareness of the cognitive and intellectual benefits of outdoor and sports toys, influence of technology in promoting video games, rising demand for scientific and educational toys, continuously rising personnel disposable income levels are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for toys and games. The North America toys and games market is segmented on the basis of product, distribution channel, and country. Based on product, the toys and games market in North America is categorized into traditional toys & games, electronic games. The traditional toys & games segment captured the largest share of the market in 2020. On the basis of distribution channel, the toys and games market in North America has been segmented into supermarkets & hypermarkets, specialty stores, online retailing, others. The online retailing segment held the largest share of the North America toys and games market in 2020 and is anticipated to hold its share during the forecast period. Geographically, the toys and games market in North America is segmented into Canada, USA.

The traditional toys & games market is further segmented into action figures & accessories, arts & crafts, baby & pre-school toys, construction toys, dolls & accessories, games & puzzles, outdoor & sports toys, vehicles & remote control, and others. According to the research, the construction toys segment had the largest share in the toys and games market in North America. Furthermore, the electronic games market has been categorized into electronic games hardware, and electronic games software. StrategyHelix research indicates that the electronic games software segment occupied the largest share of this market in 2020 and is expected to draw the highest demand in coming years.

The North America toys and games market is highly competitive. Key companies profiled in the report include Activision Blizzard Inc., Electronic Arts Inc. (EA), Epic Games Inc., Hasbro Inc., LEGO System A/S, Mattel Inc., MGA Entertainment Inc., Microsoft Corporation, Nintendo Co. Ltd., Sony Corporation, Supercell Oy, Take-Two Interactive Software Inc., Tencent Holdings Ltd., Ubisoft Entertainment SA.

Report Scope
Product: traditional toys & games, electronic games
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Country: Canada, USA
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the North America toys and games market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. TOYS AND GAMES MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRODUCT

Traditional toys & games
Electronic games

PART 4. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 5. MARKET BREAKDOWN BY COUNTRY

Canada
USA

PART 6. KEY COMPANIES

Activision Blizzard, Inc.
Electronic Arts Inc. (EA)
Epic Games, Inc.
Hasbro, Inc.
LEGO System A/S
Mattel, Inc.
MGA Entertainment, Inc.
Microsoft Corporation
Nintendo Co., Ltd.
Sony Corporation
Supercell Oy
Take-Two Interactive Software, Inc.
Tencent Holdings Ltd.
Ubisoft Entertainment SA
About StrategyHelix
Disclaimer