Toys and Games Market in Europe 2021

January 2022 | 16 pages | ID: T418A20AD5CAEN
StrategyHelix Inc

Abstracts

Toys and games are found throughout the world and date back to early times. Playing with toys can be an enjoyable means of training young children for life experiences. A study by StrategyHelix indicates that the toys and games market in Europe is expected to increase by US$ 22,849 million from 2021 to 2027, garnering a CAGR of 5.9% during the forecast period. Awareness of the cognitive and intellectual benefits of outdoor and sports toys, influence of technology in promoting video games, rising demand for scientific and educational toys, continuously rising personnel disposable income levels are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for toys and games. The Europe toys and games market is segmented on the basis of product, distribution channel, and country. Based on product, the toys and games market in Europe is categorized into traditional toys & games, electronic games. In Europe, the traditional toys & games segment made up the largest share of the toys and games market. On the basis of distribution channel, the toys and games market in Europe has been segmented into supermarkets & hypermarkets, specialty stores, online retailing, others. The online retailing segment captured the largest share of the market in 2020. In terms of geography, the toys and games market in Europe has been segmented into France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Turkey. According to the research, United Kingdom had the largest share in the toys and games market in Europe.

The traditional toys & games market is further segmented into action figures & accessories, arts & crafts, baby & pre-school toys, construction toys, dolls & accessories, games & puzzles, outdoor & sports toys, vehicles & remote control, and others. The construction toys segment was the largest contributor to the Europe toys and games market in 2020. Furthermore, the electronic games market has been categorized into electronic games hardware, and electronic games software. The electronic games software segment is estimated to account for the largest share of the toys and games market in Europe.

The Europe toys and games market is highly competitive. The key players in the toys and games market include Activision Blizzard Inc., Electronic Arts Inc. (EA), Epic Games Inc., Garena Interactive Holding Limited, Hasbro Inc., LEGO System A/S, Mattel Inc., Microsoft Corporation, Nintendo Co. Ltd., Sony Corporation, Take-Two Interactive Software Inc., Ubisoft Entertainment SA, Valve Corporation, Wargaming Group Limited.

Report Scope
Product: traditional toys & games, electronic games
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Turkey
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Europe toys and games market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. TOYS AND GAMES MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRODUCT

Traditional toys & games
Electronic games

PART 4. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 5. MARKET BREAKDOWN BY COUNTRY

France
Germany
Italy
Netherlands
Poland
Russia
Spain
Sweden
Switzerland
Turkey

PART 6. KEY COMPANIES

Activision Blizzard, Inc.
Electronic Arts Inc. (EA)
Epic Games, Inc.
Garena Interactive Holding Limited
Hasbro, Inc.
LEGO System A/S
Mattel, Inc.
Microsoft Corporation
Nintendo Co., Ltd.
Sony Corporation
Take-Two Interactive Software, Inc.
Ubisoft Entertainment SA
Valve Corporation
Wargaming Group Limited
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