Thailand MICE and Mega Event Market by Event Type (Meetings, Incentive, Convention, Exhibition, and Mega Event) and Source (Domestic, and International): Opportunity Analysis and Industry Forecast, 2021–2027

June 2020 | 105 pages | ID: T7463815DD59EN
Allied Market Research

Abstracts

Meetings, incentives, conventions, and exhibitions are collectively termed as the MICE industry, which represents a sector of tourism, including business events and activities. Mega event includes one-time event of a fixed duration that attracts large number of visitors from domestic as well international level. The MICE and mega event industry consists of organizers and suppliers that manage and deliver meetings, conferences, exhibitions, and other related events held to achieve a range of professional, business, cultural, or academic objectives. The activities of the MICE industry play a key role in the future growth for businesses, cities, destinations, and other covered spectrums. In addition, organizers of MICE events provide other creative services that include show displays, directional signage, banners, kiosks/exhibit space, event photography, AV/technical production, event marketing & sponsorship management, group air fulfillment, on-site event logistics & staffing, supplier management, virtual meetings, and risk management services. The Thailand MICE and mega event market generated revenue of $6934.6 million in 2019, and is expected to grow at a CAGR of 10.16% to reach $12,351.7 million by 2025.

Strong presence of corporate industries in Thailand and increase in interest among youth toward entrepreneur meetings and business activities such as client meetings, brand promotions, and employee training activities are the key factors that drive the growth of the Thailand MICE and mega event industry. Moreover, rise in government initiatives to promote small & mid-size enterprises (SMEs) and liberalization of market entry to increase foreign direct investments (FDIs) are anticipated boost the growth of the market. Other significant factors that promote the growth of the market are change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and industrial growth. However, high cost associated with MICE events and uncertain global geopolitical conditions hamper growth of the market. On the contrary, factors such as rise in investments in infrastructural development and continuous advancements in event organizing industry are expected to provide lucrative opportunities for market growth.

The Thailand MICE and mega event industry is segmented into event type and source. Depending on event type, the market is classified into meetings, incentives, conventions, exhibitions, and mega events. On the basis of source, it is bifurcated into domestic and international. The domestic segment is further segregated into event type, meetings, incentives, conventions, exhibitions, and mega events. The international segment is subdivided event type, meetings, incentives, conventions, exhibitions, and mega events.

Key market benefits for stakeholders

• The report provides extensive analysis of the current & emerging trends and opportunities in the Thailand MICE and mega event industry.
• The report provides detailed qualitative and quantitative analyses of current trends and future estimations, which help to understand the prevailing market opportunities.
• A comprehensive analysis of factors that drive and restrict the growth of the Thailand MICE and mega event by event type is provided in the study.
• The report provides extensive qualitative insights on the potential & niche segments in the country

Contents

CHAPTER 1: INTRODUCTION

1.1.Report description
1.2.Key market benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
  1.4.1.Secondary research
  1.4.2.Primary research
  1.4.3.Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1.Snapshot
2.2.Thailand MICE and mega event market snapshot
2.3.Thailand MICE and mega event market snapshot, by domestic
2.4.Thailand MICE and mega event market snapshot, by international
2.5.CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings
  3.2.1.Key attractiveness by event type
  3.2.2.Key attractiveness by domestic
  3.2.3.Key attractiveness by international
3.3.Porter's five forces analysis
  3.3.1.Meeting
    3.3.1.1.Bargaining power of suppliers
    3.3.1.2.Bargaining power of buyers
    3.3.1.3.Thereat of new entrants
    3.3.1.4.Threat of substitute
    3.3.1.5.Intensity of competitive rivalry
  3.3.2.Incentive
    3.3.2.1.Bargaining power of suppliers
    3.3.2.2.Bargaining power of buyers
    3.3.2.3.Threat of new entrants
    3.3.2.4.Threat of substitute
    3.3.2.5.Intensity of competitive rivalry
  3.3.3.Convention
    3.3.3.1.Bargaining power of suppliers
    3.3.3.2.Bargaining power of buyers
    3.3.3.3.Threat of new entrants
    3.3.3.4.Threat of substitutes
    3.3.3.5.Intensity of competitive rivalry
  3.3.4.Exhibition
    3.3.4.1.Bargaining power of suppliers
    3.3.4.2.Bargaining power of buyers
    3.3.4.3.Threat of new entrants
    3.3.4.4.Threat of substitute
    3.3.4.5.Intensity of competitive rivalry
  3.3.5.Mega event
    3.3.5.1.Bargaining power of suppliers
    3.3.5.2.Bargaining power of buyers
    3.3.5.3.Threat of new entrants
    3.3.5.4.Threat of substitute
    3.3.5.5.Intensity of competitive rivalry
3.4.Market dynamics
  3.4.1.Driver and restraint by event type
    3.4.1.1.Meetings: drivers and restraints
    3.4.1.2.Incentives: drivers and restraints
    3.4.1.3.Conventions: drivers and restraints
    3.4.1.4.Exhibition: drivers and restraints
    3.4.1.5.Mega events: drivers and restraints
3.5.Thailand MICE and mega event market & domestic and international by end-use industry
  3.5.1.Thailand MICE and mega events industry (international), by key end-use industry, 2018
  3.5.2.Thailand MICE and mega events industry (domestic), by key end-use industry (2018)
3.6.No. of MICE and mega events in Thailand by event type and source, 2018
3.7.Number of attendees/visitors by event type & domestic and international
3.8.Nationality of visitors of Thailand MICE and mega event market, 2018
3.9.MICE and mega events industry in Thailand by group size, 2018
3.10.COVID-19 disruption dashboard in Thailand
3.11.Macro-economic indicators projections in Thailand
3.12.Regulations of MICE and mega event industry in Thailand
3.13.COVID-19 impact analysis on consumer behavior in Thailand
3.14.COVID-19 impact analysis on Thailand MICE and mega event market

CHAPTER 4: THAILAND MICE AND MEGA EVENTS MARKET, BY EVENT TYPE

4.1.Overview
  4.1.1.Market size and forecast
4.2.Meetings
  4.2.1.Key market trends, growth factors, and opportunities
  4.2.2.Market size and forecast
4.3.Incentives
  4.3.1.Key market trends, growth factors, and opportunities
  4.3.2.Market size and forecast
4.4.Conventions
  4.4.1.Key market trends, growth factors, and opportunities
  4.4.2.Market size and forecast
4.5.Exhibitions
  4.5.1.Key market trends, growth factor, and opportunities
  4.5.2.Market size and forecast
4.6.Mega event
  4.6.1.Key market trends, growth factor, and opportunities
  4.6.2.Market size and forecast

CHAPTER 5: THAILAND MICE AND MEGA EVENT MARKET, BY SOURCE

5.1.Overview
  5.1.1.Market size and forecast
5.2.Domestic
  5.2.1.Key market trends, growth factor, and opportunities
  5.2.2.Market size and forecast
5.3.International
  5.3.1.Key market trends, growth factors, and opportunities
  5.3.2.Market size and forecast

List Of Tables

LIST OF TABLES

TABLE 01.COVID-19 DISRUPTION DASHBOARD IN THAILAND
TABLE 02.MACRO-ECONOMIC INDICATORS PROJECTIONS IN THAILAND
TABLE 03.THAILAND MICE AND MEGA EVENT MARKET, BY EVENT TYPE, 2014-2018 ($MILLION)
TABLE 04.THAILAND MICE AND MEGA EVENT MARKET, BY EVENT TYPE, 2019-2027 ($MILLION)
TABLE 05.THAILAND MICE AND MEGA EVENT MARKET FOR MEETINGS, BY SOURCE, 2014-2018 ($MILLION)
TABLE 06.THAILAND MICE AND MEGA EVENT MARKET FOR MEETINGS, BY SOURCE, 2019-2027 ($MILLION)
TABLE 07.THAILAND MICE AND MEGA EVENT MARKET FOR INCENTIVES, BY SOURCE, 2014-2018 ($MILLION)
TABLE 08.THAILAND MICE AND MEGA EVENT MARKET FOR INCENTIVES, BY SOURCE, 2019-2027 ($MILLION)
TABLE 09.THAILAND MICE AND MEGA EVENT MARKET FOR CONVENTIONS, BY SOURCE, 2014-2018 ($MILLION)
TABLE 10.THAILAND MICE AND MEGA EVENT MARKET FOR CONVENTIONS, BY SOURCE, 2019-2027 ($MILLION)
TABLE 11.THAILAND MICE AND MEGA EVENT MARKET FOR EXHIBITIONS, BY SOURCE, 2014-2018 ($MILLION)
TABLE 12.THAILAND MICE AND MEGA EVENT MARKET FOR EXHIBITIONS, BY SOURCE, 2019-2027 ($MILLION)
TABLE 13.THAILAND MICE AND MEGA EVENT MARKET FOR MEGA EVENT, BY SOURCE, 2014-2018 ($MILLION)
TABLE 14.THAILAND MICE AND MEGA EVENT MARKET FOR MEGA EVENT, BY SOURCE, 2019-2027 ($MILLION)
TABLE 15.THAILAND MICE AND MEGA EVENT MARKET, BY SOURCE, 2014-2018 ($MILLION)
TABLE 16.THAILAND MICE AND MEGA EVENT MARKET, BY SOURCE, 2019-2027 ($MILLION)
TABLE 17.THAILAND MICE AND MEGA EVENT MARKET, FOR DOMESTIC, 2014–2018 ($MILLION)
TABLE 18.THAILAND MICE AND MEGA EVENT MARKET, BY DOMESTIC, 2019-2027 ($MILLION)
TABLE 19.THAILAND MICE AND MEGA EVENT MARKET, FOR INTERNATIONAL, 2014–2018 ($MILLION)
TABLE 20.THAILAND MICE AND MEGA EVENT MARKET, BY INTERNATIONAL, 2019-2027 ($MILLION)

List Of Figures

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.THAILAND MICE AND MEGA EVENT MARKET SNAPSHOT
FIGURE 03.THAILAND MICE AND MEGA EVENT MARKET SNAPSHOT, BY DOMESTIC
FIGURE 04.THAILAND MICE AND MEGA EVENT MARKET SNAPSHOT, BY INTERNATIONAL
FIGURE 05.KEY ATTRACTIVENSS, BY EVENT TYPE
FIGURE 06.KEY ATTRACTIVENSS, BY DOMESTIC
FIGURE 07.KEY ATTRACTIVENSS, BY INTERNATIONAL
FIGURE 08.HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 09.HIGH BARGAINING POWER OF BUYERS
FIGURE 10.MODERATE THREAT OF NEW ENTRANTS
FIGURE 11.MODERATE THREAT OF SUBSTITUTION
FIGURE 12.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 13.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 14.MODERATE BARGAINING POWER OF BUYERS
FIGURE 15.HIGH THREAT OF NEW ENTRANTS
FIGURE 16.MODERATE THREAT OF SUBSTITUTION
FIGURE 17.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 18.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 19.HIGH BARGAINING POWER OF BUYERS
FIGURE 20.MODERATE THREAT OF NEW ENTRANTS
FIGURE 21.MODERATE THREAT OF SUBSTITUTION
FIGURE 22.MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 23.HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 24.MODERATE BARGAINING POWER OF BUYERS
FIGURE 25.MODERATE THREAT OF NEW ENTRANTS
FIGURE 26.MODERATE THREAT OF SUBSTITUTION
FIGURE 27.MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 28.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 29.MODERATE BARGAINING POWER OF BUYERS
FIGURE 30.LOW THREAT OF NEW ENTRANTS
FIGURE 31.MODERATE THREAT OF SUBSTITUTION
FIGURE 32.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 33.TOP FIVE ATTRACTIONS PLACES THAT RESPONDENTS WANT TO VISIT AFTER COVID-19
FIGURE 34.REVENUE ANALYSIS OF PRE-COVID-19 VS. POST-COVID-19 ON THAILAND MICE AND MEGA EVENT MARKET
FIGURE 35.THAILAND MICE AND MEGA EVENT MARKET SHARE, BY EVENT TYPE, 2019(%)
FIGURE 36.THAILAND MICE AND MEGA EVENT MARKET FOR MEETINGS, 2014-2027 ($MILLION)
FIGURE 37.THAILAND MICE AND MEGA EVENT MARKET FOR INCENTIVES, 2014-2027 ($MILLION)
FIGURE 38.THAILAND MICE AND MEGA EVENT MARKET FOR CONVENTIONS, 2014-2027 ($MILLION)
FIGURE 39.THAILAND MICE AND MEGA EVENTS MARKET FOR EXHIBITIONS, 2014–2027 ($MILLION)
FIGURE 40.THAILAND MICE AND MEGA EVENTS MARKET FOR MEGA EVENT, 2014–2027 ($MILLION)
FIGURE 41.THAILAND MICE AND MEGA EVENT MARKET SHARE, BY SOURCE, 2019 (%)
FIGURE 42.THAILAND MICE AND MEGA EVENT MARKET, FOR DOMESTIC, 2014–2027 ($MILLION)
FIGURE 43.THAILAND MICE AND MEGA EVENT MARKET, FOR INTERNATIONAL, 2014–2027 ($MILLION)

COMPANIES MENTIONED

Thailand