Tesco Plc in Home Care (United Kingdom)

June 2015 | 2 pages | ID: TD2101B3AD0EN
Euromonitor International Ltd

Abstracts

Tesco is struggling in the wider retail environment as its selling points have been confused and it no longer conveys a clear message to consumers. With price competition very intense as a result of the rise of discounters and Morrisons’ commitment to discounting, Tesco needs to either sell products cheaply, meaning that its home care products will become more basic, or go the other way and sell more premium home care goods.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Tesco Plc: Key Facts
Summary 2 Tesco Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Tesco Plc: Competitive Position 2014