Tea Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Green Tea, Black Tea, Oolong Tea, Herbal Tea, White Tea), By Form (Powder and Dried Leaves), By Packaging Type (Tea Bags and Loose Tea), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, and Others (Direct Sales, Distributor & Dealer Sales, etc.)), By Region, Competition
The global tea market is experiencing robust growth due to its increasing acceptance as a regular beverage, particularly among the older generation and health-conscious consumers, replacing aerated drinks. The demand for tea is expected to be driven by the growing awareness of its numerous benefits, including its ability to strengthen bones and teeth, boost the immune system, lower the risk of cancer, kidney stones, cardiovascular diseases, and regulate blood cholesterol levels. These factors are significantly contributing to the demand for tea worldwide during the forecast period.
Tea, made from the leaves and buds of the Camellia sinensis plant, is the most popular beverage globally. The Camellia sinensis is a flowering evergreen shrub that thrives in tropical and subtropical regions. The production of tea involves a meticulous process that requires scientific understanding and attention to detail, encompassing multiple steps to obtain the final tea product. Tea is available in various forms, including powder, crushed form, and dried leaves.
According to the Tea Board, India consumed 89.24% of its total tea production in fiscal year 2020-21, with consumption increasing from 1,116 million kg in the previous fiscal year to 1,145 million kg in 2020-21, representing a 2.60% increase. Additionally, according to Tea Association of the United States data in 2022, over 159 million Americans consume tea daily. In 2021, more than 85 billion servings, equivalent to over 3.9 billion gallons, of tea were consumed in the United States. Black tea accounted for approximately 84% of all tea consumed, followed by green tea at 15%, and a small portion of oolong, white, and dark tea. With the rising consumption of tea, the tea market is expected to expand across the globe during the forecast period.
Health benefits contribute to the market's growth, as tea is a delightful beverage that is free from sodium, fat, sugar, and carbonation, making it low in calories. Tea promotes fluid balance and may improve overall health. Moreover, tea contains flavonoids, which are chemical compounds with antioxidant properties. These flavonoids often include bioactive molecules that help the body combat free radicals, which are believed to cause long-term damage to lipids, genetic material, and the development of chronic diseases. For example, studies have shown that individuals who regularly consume three or more cups of black tea daily have a lower risk of heart disease and stroke. Additionally, a study published in the American Journal of Clinical Nutrition found that black tea helps lower blood pressure and counteracts the detrimental effects of a high-fat meal on blood pressure and arterial blood flow among hypertensive participants. The various health benefits of tea mentioned above are driving the demand for tea worldwide.
The global market for tea is experiencing significant growth due to the increasing preference for herbal and green tea. Consumers are becoming more aware of the health benefits associated with these types of tea, leading to a rise in demand. Market competitors are also contributing to this growth by introducing new ingredients and flavors to attract customers. Manufacturers are investing in research and development to enhance the quality and taste of their tea products. For example, Green Hills recently introduced Rum and Honey Flavored Herbal Tea, which contains licorice, apple, cinnamon, and star anise, providing an alcoholic flavor without the actual alcohol content. The antioxidant properties of green and herbal tea are driving the growth of this market globally. Furthermore, the strong tea culture in countries like China, India, and Japan is contributing to the increasing demand for tea. People choose to drink tea not only for its calming effects and mood-enhancing properties but also for its immune-boosting benefits and refreshing qualities. In countries like India, tea is considered a staple beverage with numerous tea stalls found on nearly every street. As a result, the global tea industry is experiencing rapid growth, attracting a larger consumer base worldwide.
Market Segmentation
The global tea market is segmented based on the product type, form, packaging type, distribution channel, region and competitive landscape. The market is divided into green tea, black tea, oolong tea, herbal tea, and white tea based on product type. Based on form, the market is segmented into powder and dried leaves. Based on packaging type, the market is further divided into tea bags and loose tea. Based on distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, departmental stores, online, and others such as direct sales, distributor & dealer sales, etc.
Company Profiles
Ito En, Ltd., Associated British Foods plc (Twinings), The Republic of Tea, Inc., Barry's Tea Limited, Hain Celestial Group, Inc., Unilever plc, Tata Consumer Products Limited, Nestlй S.A., Harney & Sons Tea Corp., Bettys & Taylors of Harrogate Ltd, are among the major market players in the global tea market.
Report Scope:
In this report, the Global tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global tea market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
Tea, made from the leaves and buds of the Camellia sinensis plant, is the most popular beverage globally. The Camellia sinensis is a flowering evergreen shrub that thrives in tropical and subtropical regions. The production of tea involves a meticulous process that requires scientific understanding and attention to detail, encompassing multiple steps to obtain the final tea product. Tea is available in various forms, including powder, crushed form, and dried leaves.
According to the Tea Board, India consumed 89.24% of its total tea production in fiscal year 2020-21, with consumption increasing from 1,116 million kg in the previous fiscal year to 1,145 million kg in 2020-21, representing a 2.60% increase. Additionally, according to Tea Association of the United States data in 2022, over 159 million Americans consume tea daily. In 2021, more than 85 billion servings, equivalent to over 3.9 billion gallons, of tea were consumed in the United States. Black tea accounted for approximately 84% of all tea consumed, followed by green tea at 15%, and a small portion of oolong, white, and dark tea. With the rising consumption of tea, the tea market is expected to expand across the globe during the forecast period.
Health benefits contribute to the market's growth, as tea is a delightful beverage that is free from sodium, fat, sugar, and carbonation, making it low in calories. Tea promotes fluid balance and may improve overall health. Moreover, tea contains flavonoids, which are chemical compounds with antioxidant properties. These flavonoids often include bioactive molecules that help the body combat free radicals, which are believed to cause long-term damage to lipids, genetic material, and the development of chronic diseases. For example, studies have shown that individuals who regularly consume three or more cups of black tea daily have a lower risk of heart disease and stroke. Additionally, a study published in the American Journal of Clinical Nutrition found that black tea helps lower blood pressure and counteracts the detrimental effects of a high-fat meal on blood pressure and arterial blood flow among hypertensive participants. The various health benefits of tea mentioned above are driving the demand for tea worldwide.
The global market for tea is experiencing significant growth due to the increasing preference for herbal and green tea. Consumers are becoming more aware of the health benefits associated with these types of tea, leading to a rise in demand. Market competitors are also contributing to this growth by introducing new ingredients and flavors to attract customers. Manufacturers are investing in research and development to enhance the quality and taste of their tea products. For example, Green Hills recently introduced Rum and Honey Flavored Herbal Tea, which contains licorice, apple, cinnamon, and star anise, providing an alcoholic flavor without the actual alcohol content. The antioxidant properties of green and herbal tea are driving the growth of this market globally. Furthermore, the strong tea culture in countries like China, India, and Japan is contributing to the increasing demand for tea. People choose to drink tea not only for its calming effects and mood-enhancing properties but also for its immune-boosting benefits and refreshing qualities. In countries like India, tea is considered a staple beverage with numerous tea stalls found on nearly every street. As a result, the global tea industry is experiencing rapid growth, attracting a larger consumer base worldwide.
Market Segmentation
The global tea market is segmented based on the product type, form, packaging type, distribution channel, region and competitive landscape. The market is divided into green tea, black tea, oolong tea, herbal tea, and white tea based on product type. Based on form, the market is segmented into powder and dried leaves. Based on packaging type, the market is further divided into tea bags and loose tea. Based on distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, departmental stores, online, and others such as direct sales, distributor & dealer sales, etc.
Company Profiles
Ito En, Ltd., Associated British Foods plc (Twinings), The Republic of Tea, Inc., Barry's Tea Limited, Hain Celestial Group, Inc., Unilever plc, Tata Consumer Products Limited, Nestlй S.A., Harney & Sons Tea Corp., Bettys & Taylors of Harrogate Ltd, are among the major market players in the global tea market.
Report Scope:
In this report, the Global tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Global Tea Market, By Product Type:
- Green Tea
- Black Tea
- Oolong Tea
- Herbal Tea
- White Tea
- Global Tea Market, By Form:
- Powder
- Dried Leaves
- Global Tea Market, By Packaging Type:
- Tea bags
- Loose Tea
- Global Tea Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Convenience Stores
- Departmental Stores
- Online
- Others
- Global Tea Market, By Region:
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Turkey
Company Profiles: Detailed analysis of the major companies present in the global tea market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Challenges Faced After Purchase
5. GLOBAL TEA MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Green Tea, Black Tea, Oolong Tea, Herbal Tea, White Tea)
5.2.2. By Form Market Share Analysis (Powder, Dried Leaves)
5.2.3. By Packaging Type (Tea Bags, Loose Tea)
5.2.4. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, Others (Direct Sales, Distributor & Dealer Sales etc.))
5.2.5. By Regional Market Share Analysis
5.2.5.1. Asia -Pacific Market Share Analysis
5.2.5.2. North America Market Share Analysis
5.2.5.3. Europe Market Share Analysis
5.2.5.4. South America Market Share Analysis
5.2.5.5. Middle East & Africa Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Tea Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Form Market Mapping & Opportunity Assessment
5.3.3. By Packaging Type Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. NORTH AMERICA TEA MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Form Market Share Analysis
6.2.3. By Packaging Type Market Share Analysis
6.2.4. By Distribution Channel Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. United States Tea Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Product Type Market Share Analysis
6.2.5.1.2.2. By Form Market Share Analysis
6.2.5.1.2.3. By Packaging Type Market Share Analysis
6.2.5.1.2.4. By Distribution Channel Market Share Analysis
6.2.5.2. Canada Tea Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Product Type Market Share Analysis
6.2.5.2.2.2. By Form Market Share Analysis
6.2.5.2.2.3. By Packaging Type Market Share Analysis
6.2.5.2.2.4. By Distribution Channel Market Share Analysis
6.2.5.3. Mexico Tea Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Product Type Market Share Analysis
6.2.5.3.2.2. By Form Market Share Analysis
6.2.5.3.2.3. By Packaging Type Market Share Analysis
6.2.5.3.2.4. By Distribution Channel Market Share Analysis
7. EUROPE TEA MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Form Market Share Analysis
7.2.3. By Packaging Type Market Share Analysis
7.2.4. By Distribution Channel Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. Germany Tea Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Product Type Market Share Analysis
7.2.5.1.2.2. By Form Market Share Analysis
7.2.5.1.2.3. By Packaging Type Market Share Analysis
7.2.5.1.2.4. By Distribution Channel Market Share Analysis
7.2.5.2. France Tea Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Product Type Market Share Analysis
7.2.5.2.2.2. By Form Market Share Analysis
7.2.5.2.2.3. By Packaging Type Market Share Analysis
7.2.5.2.2.4. By Distribution Channel Market Share Analysis
7.2.5.3. United Kingdom Tea Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Product Type Market Share Analysis
7.2.5.3.2.2. By Form Market Share Analysis
7.2.5.3.2.3. By Packaging Type Market Share Analysis
7.2.5.3.2.4. By Distribution Channel Market Share Analysis
7.2.5.4. Italy Tea Market Outlook
7.2.5.4.1. Market Size & Forecast
7.2.5.4.1.1. By Value
7.2.5.4.2. Market Share & Forecast
7.2.5.4.2.1. By Product Type Market Share Analysis
7.2.5.4.2.2. By Form Market Share Analysis
7.2.5.4.2.3. By Packaging Type Market Share Analysis
7.2.5.4.2.4. By Distribution Channel Market Share Analysis
7.2.5.5. Spain Tea Market Outlook
7.2.5.5.1. Market Size & Forecast
7.2.5.5.1.1. By Value
7.2.5.5.2. Market Share & Forecast
7.2.5.5.2.1. By Product Type Market Share Analysis
7.2.5.5.2.2. By Form Market Share Analysis
7.2.5.5.2.3. By Packaging Type Market Share Analysis
7.2.5.5.2.4. By Distribution Channel Market Share Analysis
8. ASIA-PACIFIC TEA MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Form Market Share Analysis
8.2.3. By Packaging Type Market Share Analysis
8.2.4. By Distribution Channel Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. China Tea Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Product Type Market Share Analysis
8.2.5.1.2.2. By Form Market Share Analysis
8.2.5.1.2.3. By Packaging Type Market Share Analysis
8.2.5.1.2.4. By Distribution Channel Market Share Analysis
8.2.5.2. India Tea Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Product Type Market Share Analysis
8.2.5.2.2.2. By Form Market Share Analysis
8.2.5.2.2.3. By Packaging Type Market Share Analysis
8.2.5.2.2.4. By Distribution Channel Market Share Analysis
8.2.5.3. Japan Tea Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Product Type Market Share Analysis
8.2.5.3.2.2. By Form Market Share Analysis
8.2.5.3.2.3. By Packaging Type Market Share Analysis
8.2.5.3.2.4. By Distribution Channel Market Share Analysis
8.2.5.4. South Korea Tea Market Outlook
8.2.5.4.1. Market Size & Forecast
8.2.5.4.1.1. By Value
8.2.5.4.2. Market Share & Forecast
8.2.5.4.2.1. By Product Type Market Share Analysis
8.2.5.4.2.2. By Form Market Share Analysis
8.2.5.4.2.3. By Packaging Type Market Share Analysis
8.2.5.4.2.4. By Distribution Channel Market Share Analysis
8.2.5.5. Australia Tea Market Outlook
8.2.5.5.1. Market Size & Forecast
8.2.5.5.1.1. By Value
8.2.5.5.2. Market Share & Forecast
8.2.5.5.2.1. By Product Type Market Share Analysis
8.2.5.5.2.2. By Form Market Share Analysis
8.2.5.5.2.3. By Packaging Type Market Share Analysis
8.2.5.5.2.4. By Distribution Channel Market Share Analysis
9. MIDDLE EAST & AFRICA TEA MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Form Market Share Analysis
9.2.3. By Packaging Type Market Share Analysis
9.2.4. By Distribution Channel Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. Saudi Arabia Tea Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Product Type Market Share Analysis
9.2.5.1.2.2. By Form Market Share Analysis
9.2.5.1.2.3. By Packaging Type Market Share Analysis
9.2.5.1.2.4. By Distribution Channel Market Share Analysis
9.2.5.2. UAE Tea Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Product Type Market Share Analysis
9.2.5.2.2.2. By Form Market Share Analysis
9.2.5.2.2.3. By Packaging Type Market Share Analysis
9.2.5.2.2.4. By Distribution Channel Market Share Analysis
9.2.5.3. South Africa Tea Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Product Type Market Share Analysis
9.2.5.3.2.2. By Form Market Share Analysis
9.2.5.3.2.3. By Packaging Type Market Share Analysis
9.2.5.3.2.4. By Distribution Channel Market Share Analysis
9.2.5.4. Turkey Tea Market Outlook
9.2.5.4.1. Market Size & Forecast
9.2.5.4.1.1. By Value
9.2.5.4.2. Market Share & Forecast
9.2.5.4.2.1. By Product Type Market Share Analysis
9.2.5.4.2.2. By Form Market Share Analysis
9.2.5.4.2.3. By Packaging Type Market Share Analysis
9.2.5.4.2.4. By Distribution Channel Market Share Analysis
10. SOUTH AMERICA TEA MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Form Market Share Analysis
10.2.3. By Packaging Type Market Share Analysis
10.2.4. By Distribution Channel Market Share Analysis
10.2.5. By Country Market Share Analysis
10.2.5.1.Brazil Tea Market Outlook
10.2.5.1.1. Market Size & Forecast
10.2.5.1.1.1. By Value
10.2.5.1.2. Market Share & Forecast
10.2.5.1.2.1. By Product Type Market Share Analysis
10.2.5.1.2.2. By Form Market Share Analysis
10.2.5.1.2.3. By Packaging Type Market Share Analysis
10.2.5.1.2.4. By Distribution Channel Market Share Analysis
10.2.5.2.Colombia Tea Market Outlook
10.2.5.2.1. Market Size & Forecast
10.2.5.2.1.1. By Value
10.2.5.2.2. Market Share & Forecast
10.2.5.2.2.1. By Product Type Market Share Analysis
10.2.5.2.2.2. By Form Market Share Analysis
10.2.5.2.2.3. By Packaging Type Market Share Analysis
10.2.5.2.2.4. By Distribution Channel Market Share Analysis
10.2.5.3.Argentina Tea Market Outlook
10.2.5.3.1. Market Size & Forecast
10.2.5.3.1.1. By Value
10.2.5.3.2. Market Share & Forecast
10.2.5.3.2.1. By Product Type Market Share Analysis
10.2.5.3.2.2. By Form Market Share Analysis
10.2.5.3.2.3. By Packaging Type Market Share Analysis
10.2.5.3.2.4. By Distribution Channel Market Share Analysis
11. MARKET DYNAMICS
11.1. Drivers
11.1.1. High Prevalence of Tea Culture
11.1.2. Consumed Across All Socio-Economic Consumer Groups
11.1.3. Growing Preference for Herbal and Green Tea
11.2. Challenges
11.2.1. Increasing Trend of Coffee Consumption
11.2.2. Fluctuating Prices of Raw Material
12. IMPACT OF COVID-19 ON GLOBAL TEA MARKET
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. MARKET TRENDS & DEVELOPMENTS
13.1. Adoption of Herbal and Green Tea For Reducing Fat
13.2. Rise in Celebrity Endorsement
13.3. Growing Ecommerce Platform Penetration of Packed Tea
13.4. Product Launches with Flavored Tea
13.5. Increasing Awareness of Health Benefits of Tea
14. PORTER’S FIVE FORCES MODEL
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT ANALYSIS
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. COMPETITIVE LANDSCAPE
16.1. Company Profiles
16.1.1. Ito En, Ltd.
16.1.1.1. Company Details
16.1.1.2. Products
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Associated British Foods plc (Twinings)
16.1.2.1. Company Details
16.1.2.2. Products
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. The Republic of Tea, Inc.
16.1.3.1. Company Details
16.1.3.2. Products
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Barry's Tea Limited
16.1.4.1. Company Details
16.1.4.2. Products
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Hain Celestial Group, Inc.
16.1.5.1. Company Details
16.1.5.2. Products
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Unilever plc
16.1.6.1. Company Details
16.1.6.2. Products
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Tata Consumer Products Limited
16.1.7.1. Company Details
16.1.7.2. Products
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Nestlй S.A.
16.1.8.1. Company Details
16.1.8.2. Products
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Harney & Sons Tea Corp.
16.1.9.1. Company Details
16.1.9.2. Products
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Bettys & Taylors of Harrogate Ltd
16.1.10.1. Company Details
16.1.10.2. Products
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. STRATEGIC RECOMMENDATIONS/ACTION PLAN
17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target Distribution Channel
18. ABOUT US & DISCLAIMER
(Note: The companies list can be customized based on the client requirements.)
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Challenges Faced After Purchase
5. GLOBAL TEA MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Green Tea, Black Tea, Oolong Tea, Herbal Tea, White Tea)
5.2.2. By Form Market Share Analysis (Powder, Dried Leaves)
5.2.3. By Packaging Type (Tea Bags, Loose Tea)
5.2.4. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, Others (Direct Sales, Distributor & Dealer Sales etc.))
5.2.5. By Regional Market Share Analysis
5.2.5.1. Asia -Pacific Market Share Analysis
5.2.5.2. North America Market Share Analysis
5.2.5.3. Europe Market Share Analysis
5.2.5.4. South America Market Share Analysis
5.2.5.5. Middle East & Africa Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Tea Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Form Market Mapping & Opportunity Assessment
5.3.3. By Packaging Type Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. NORTH AMERICA TEA MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Form Market Share Analysis
6.2.3. By Packaging Type Market Share Analysis
6.2.4. By Distribution Channel Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. United States Tea Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Product Type Market Share Analysis
6.2.5.1.2.2. By Form Market Share Analysis
6.2.5.1.2.3. By Packaging Type Market Share Analysis
6.2.5.1.2.4. By Distribution Channel Market Share Analysis
6.2.5.2. Canada Tea Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Product Type Market Share Analysis
6.2.5.2.2.2. By Form Market Share Analysis
6.2.5.2.2.3. By Packaging Type Market Share Analysis
6.2.5.2.2.4. By Distribution Channel Market Share Analysis
6.2.5.3. Mexico Tea Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Product Type Market Share Analysis
6.2.5.3.2.2. By Form Market Share Analysis
6.2.5.3.2.3. By Packaging Type Market Share Analysis
6.2.5.3.2.4. By Distribution Channel Market Share Analysis
7. EUROPE TEA MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Form Market Share Analysis
7.2.3. By Packaging Type Market Share Analysis
7.2.4. By Distribution Channel Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. Germany Tea Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Product Type Market Share Analysis
7.2.5.1.2.2. By Form Market Share Analysis
7.2.5.1.2.3. By Packaging Type Market Share Analysis
7.2.5.1.2.4. By Distribution Channel Market Share Analysis
7.2.5.2. France Tea Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Product Type Market Share Analysis
7.2.5.2.2.2. By Form Market Share Analysis
7.2.5.2.2.3. By Packaging Type Market Share Analysis
7.2.5.2.2.4. By Distribution Channel Market Share Analysis
7.2.5.3. United Kingdom Tea Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Product Type Market Share Analysis
7.2.5.3.2.2. By Form Market Share Analysis
7.2.5.3.2.3. By Packaging Type Market Share Analysis
7.2.5.3.2.4. By Distribution Channel Market Share Analysis
7.2.5.4. Italy Tea Market Outlook
7.2.5.4.1. Market Size & Forecast
7.2.5.4.1.1. By Value
7.2.5.4.2. Market Share & Forecast
7.2.5.4.2.1. By Product Type Market Share Analysis
7.2.5.4.2.2. By Form Market Share Analysis
7.2.5.4.2.3. By Packaging Type Market Share Analysis
7.2.5.4.2.4. By Distribution Channel Market Share Analysis
7.2.5.5. Spain Tea Market Outlook
7.2.5.5.1. Market Size & Forecast
7.2.5.5.1.1. By Value
7.2.5.5.2. Market Share & Forecast
7.2.5.5.2.1. By Product Type Market Share Analysis
7.2.5.5.2.2. By Form Market Share Analysis
7.2.5.5.2.3. By Packaging Type Market Share Analysis
7.2.5.5.2.4. By Distribution Channel Market Share Analysis
8. ASIA-PACIFIC TEA MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Form Market Share Analysis
8.2.3. By Packaging Type Market Share Analysis
8.2.4. By Distribution Channel Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. China Tea Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Product Type Market Share Analysis
8.2.5.1.2.2. By Form Market Share Analysis
8.2.5.1.2.3. By Packaging Type Market Share Analysis
8.2.5.1.2.4. By Distribution Channel Market Share Analysis
8.2.5.2. India Tea Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Product Type Market Share Analysis
8.2.5.2.2.2. By Form Market Share Analysis
8.2.5.2.2.3. By Packaging Type Market Share Analysis
8.2.5.2.2.4. By Distribution Channel Market Share Analysis
8.2.5.3. Japan Tea Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Product Type Market Share Analysis
8.2.5.3.2.2. By Form Market Share Analysis
8.2.5.3.2.3. By Packaging Type Market Share Analysis
8.2.5.3.2.4. By Distribution Channel Market Share Analysis
8.2.5.4. South Korea Tea Market Outlook
8.2.5.4.1. Market Size & Forecast
8.2.5.4.1.1. By Value
8.2.5.4.2. Market Share & Forecast
8.2.5.4.2.1. By Product Type Market Share Analysis
8.2.5.4.2.2. By Form Market Share Analysis
8.2.5.4.2.3. By Packaging Type Market Share Analysis
8.2.5.4.2.4. By Distribution Channel Market Share Analysis
8.2.5.5. Australia Tea Market Outlook
8.2.5.5.1. Market Size & Forecast
8.2.5.5.1.1. By Value
8.2.5.5.2. Market Share & Forecast
8.2.5.5.2.1. By Product Type Market Share Analysis
8.2.5.5.2.2. By Form Market Share Analysis
8.2.5.5.2.3. By Packaging Type Market Share Analysis
8.2.5.5.2.4. By Distribution Channel Market Share Analysis
9. MIDDLE EAST & AFRICA TEA MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Form Market Share Analysis
9.2.3. By Packaging Type Market Share Analysis
9.2.4. By Distribution Channel Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. Saudi Arabia Tea Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Product Type Market Share Analysis
9.2.5.1.2.2. By Form Market Share Analysis
9.2.5.1.2.3. By Packaging Type Market Share Analysis
9.2.5.1.2.4. By Distribution Channel Market Share Analysis
9.2.5.2. UAE Tea Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Product Type Market Share Analysis
9.2.5.2.2.2. By Form Market Share Analysis
9.2.5.2.2.3. By Packaging Type Market Share Analysis
9.2.5.2.2.4. By Distribution Channel Market Share Analysis
9.2.5.3. South Africa Tea Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Product Type Market Share Analysis
9.2.5.3.2.2. By Form Market Share Analysis
9.2.5.3.2.3. By Packaging Type Market Share Analysis
9.2.5.3.2.4. By Distribution Channel Market Share Analysis
9.2.5.4. Turkey Tea Market Outlook
9.2.5.4.1. Market Size & Forecast
9.2.5.4.1.1. By Value
9.2.5.4.2. Market Share & Forecast
9.2.5.4.2.1. By Product Type Market Share Analysis
9.2.5.4.2.2. By Form Market Share Analysis
9.2.5.4.2.3. By Packaging Type Market Share Analysis
9.2.5.4.2.4. By Distribution Channel Market Share Analysis
10. SOUTH AMERICA TEA MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Form Market Share Analysis
10.2.3. By Packaging Type Market Share Analysis
10.2.4. By Distribution Channel Market Share Analysis
10.2.5. By Country Market Share Analysis
10.2.5.1.Brazil Tea Market Outlook
10.2.5.1.1. Market Size & Forecast
10.2.5.1.1.1. By Value
10.2.5.1.2. Market Share & Forecast
10.2.5.1.2.1. By Product Type Market Share Analysis
10.2.5.1.2.2. By Form Market Share Analysis
10.2.5.1.2.3. By Packaging Type Market Share Analysis
10.2.5.1.2.4. By Distribution Channel Market Share Analysis
10.2.5.2.Colombia Tea Market Outlook
10.2.5.2.1. Market Size & Forecast
10.2.5.2.1.1. By Value
10.2.5.2.2. Market Share & Forecast
10.2.5.2.2.1. By Product Type Market Share Analysis
10.2.5.2.2.2. By Form Market Share Analysis
10.2.5.2.2.3. By Packaging Type Market Share Analysis
10.2.5.2.2.4. By Distribution Channel Market Share Analysis
10.2.5.3.Argentina Tea Market Outlook
10.2.5.3.1. Market Size & Forecast
10.2.5.3.1.1. By Value
10.2.5.3.2. Market Share & Forecast
10.2.5.3.2.1. By Product Type Market Share Analysis
10.2.5.3.2.2. By Form Market Share Analysis
10.2.5.3.2.3. By Packaging Type Market Share Analysis
10.2.5.3.2.4. By Distribution Channel Market Share Analysis
11. MARKET DYNAMICS
11.1. Drivers
11.1.1. High Prevalence of Tea Culture
11.1.2. Consumed Across All Socio-Economic Consumer Groups
11.1.3. Growing Preference for Herbal and Green Tea
11.2. Challenges
11.2.1. Increasing Trend of Coffee Consumption
11.2.2. Fluctuating Prices of Raw Material
12. IMPACT OF COVID-19 ON GLOBAL TEA MARKET
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. MARKET TRENDS & DEVELOPMENTS
13.1. Adoption of Herbal and Green Tea For Reducing Fat
13.2. Rise in Celebrity Endorsement
13.3. Growing Ecommerce Platform Penetration of Packed Tea
13.4. Product Launches with Flavored Tea
13.5. Increasing Awareness of Health Benefits of Tea
14. PORTER’S FIVE FORCES MODEL
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT ANALYSIS
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. COMPETITIVE LANDSCAPE
16.1. Company Profiles
16.1.1. Ito En, Ltd.
16.1.1.1. Company Details
16.1.1.2. Products
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Associated British Foods plc (Twinings)
16.1.2.1. Company Details
16.1.2.2. Products
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. The Republic of Tea, Inc.
16.1.3.1. Company Details
16.1.3.2. Products
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Barry's Tea Limited
16.1.4.1. Company Details
16.1.4.2. Products
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Hain Celestial Group, Inc.
16.1.5.1. Company Details
16.1.5.2. Products
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Unilever plc
16.1.6.1. Company Details
16.1.6.2. Products
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Tata Consumer Products Limited
16.1.7.1. Company Details
16.1.7.2. Products
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Nestlй S.A.
16.1.8.1. Company Details
16.1.8.2. Products
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Harney & Sons Tea Corp.
16.1.9.1. Company Details
16.1.9.2. Products
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Bettys & Taylors of Harrogate Ltd
16.1.10.1. Company Details
16.1.10.2. Products
16.1.10.3. Financials (As Per Availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. STRATEGIC RECOMMENDATIONS/ACTION PLAN
17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target Distribution Channel
18. ABOUT US & DISCLAIMER
(Note: The companies list can be customized based on the client requirements.)
