Rossmann Magyarország Kft in Home Care (Hungary)

June 2015 | 4 pages | ID: R12A76E722BEN
Euromonitor International Ltd

Abstracts

Rossmann Magyarország continues to expand its network of retail stores and refurbish existing outlets by renewing the interior design to suit the latest requirements of the convenience-orientated shopping experience. It works on building a loyal customer base by supplying high-quality, competitively-priced products and using frequent direct marketing and an improved loyalty programme with attractive discounts. The company continues to develop its private label portfolio, which is popular among...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Rossmann Magyarország Kft: Key Facts
  Summary 2 Rossmann Magyarország Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 3 Rossmann Magyarország Kft: Private Label Portfolio
Competitive Positioning
  Summary 4 Rossmann Magyarország Kft: Competitive Position 2014