Reckitt Benckiser Ltd in Home Care (Israel)

January 2017 | 2 pages | ID: R70530F3F1BEN
Euromonitor International Ltd

Abstracts

Reckitt Benckiser Ltd's successful strategy involves taking advantage of its most powerful brands by investing both in innovation and marketing strategies to build its top brands in the consumer health, beauty and personal care and home care markets. Furthermore, the company seeks to strengthen its brands in territories in which it is already present as well as penetrating countries with developing economies.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Reckitt Benckiser Ltd: Key Facts
Competitive Positioning
  Summary 2 Reckitt Benckiser Ltd: Competitive Position 2016